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November 2012

Marketers Urged to Fully Embrace Data

Speaking to B&T after the launch of the CMO Council/Adobe APAC digital performance dashboard, Abobe’s  Senior Director of APAC Marketing Mark Phibbs and CMO Council VP of global programs and operations Liz Miller stressed marketers are missing out on business opportunities because their ways of enlisting potential clients are 'old fashioned' and 'off-centre'.

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Australia Outstrips APAC for Digital Marketing Spend, Activity

According to new research released by the CMO Council in partnership with Adobe Systems Incorporated, 41% of Australian marketers invest 25% or more of their total marketing budgets on digital. This was well ahead of any other APAC nation.

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Digital Marketing Powers Brands

There are few places in the world where more people are tech-savvy and prone to digitalizing everything than Korea. Noted global marketing experts said Tuesday that it was high time local businesses took that high penetration of technology and applied more digital marketing as well as boosting the role of chief marketing officers (CMO) in business.

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African Market Momentum: Insights, Obstacles and Opportunities

The CMO Council Africa Advisory Board Meeting is set to take place on Wednesday, 28 November 2012, via live tele-presence linking members and experts in Lagos, Nairobi, Johannesburg and Cape Town.

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Digital Marketing Skill Sets The Lowest In APAC Region, Survey States

While a majority of Indian marketers are analytical and strategic in their approach to digital marketing, support from senior management and budget limitations are low compared to their foreign counterparts, states a survey conducted jointly by CMO Council and Adobe. Titled the APAC igital Marketing Performance Dashboard, the survey revealed that a mere 20 per cent of Indian marketers earmarked over a quarter of marketing budgets to digital marketing. This figure is expected to grow by another 10 per cent in the coming year.

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Digital Ad Spend Will Double Over Next Few Years, Adobe Report Finds

A majority of advertisers across the Asia Pacific region will spend more than half of their marketing budget on digital channels within three years, according to Adobe.

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Digital Marketing Not the First Priority for Asia-Pacific Marketers

While 40 percent of the global marketing companies are pushing for internal digital marketing, an Adobe Digital Index Survey found that only 15 percent of marketers across the Asia-Pacific region are looking to implement a digital marketing campaign.

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Australia Outperforms APAC on Digital Marketing

Australian brands invest more in digital marketing than many of their counterparts in the Asia Pacific region including Singapore and South Korea, according to the Adobe/CMO Council Study.

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Australia Top in Asia Pacific for Digital Marketing Spending

Australia invests more in digital marketing than any other country in the Asia Pacific with a new study of showing that 41 per cent of Australian companies spend 25 per cent or more of their budgets on digital marketing.

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Australia Leads Asia-Pacific in Digital Marketing Solutions

Australia leads the Asia-Pacific region when it comes to digital marketing, a joint CMO Council/Abobe report suggests, but it still has plenty of room to grow.

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Asia Lags in Digital Marketing

Released Tuesday, a study by Adobe Systems and the Chief Marketing Officer (CMO) Council showed that more than 90 percent of marketers in the region believed digital marketing can create a competitive advantage for their companies.

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Australia Leads Asia Pac on Digital Marketing

Australian marketers are outspending their Asian counterparts in both volume and sophistication when it comes to digital media, according to a new survey.

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Industry Bids to Raise Profile of Marketing in Boardroom

ISBA is planning to form a cross-industry initiative to improve the standing of marketing within companies after identifying that CMOs are becoming under-represented in the boardroom.

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Asia Pacific Suffers From Digital Marketing Talent Crunch, says Adobe-CMO Council Report

Digital marketing in Asia Pacific is facing a serious talent crunch. This was one of the key insights drawn from the “APAC Digital Marketing Performance Dashboard”, a research report done by the CMO Council, a worldwide professional association of senior marketeers.

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Firms Struggling With Digital in APAC

Most companies and marketers in Asia Pacific remain at a formative stage when it comes to developing their digital capabilities, new research from the CMO Council has found.

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E-Mail: 3 Best Practices for Driving Engagement

Per the CMO (Chief Marketing Officer) Council, 67% of marketers worldwide rated email as the most successful digital marketing tactic. In today’s competitive marketing arena, however, the key to that success hinges on being able to engage your customers.

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Now Available: " The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents"

Donovan Neale-May, Executive Director, CMO Council offers this praise for Ellett’s book: “The insights and tools in ‘The CMO Manifesto’ are invaluable resources that can improve the odds of success for any marketing executive.”

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CMO's Get The Mobile Call

Are CMO’s getting their head around mobile? A recent CMO Council survey concluded that only 14% of CMO’s were happy with their mobile strategy. Staggering really. Are CMO’s as far behind on mobile as they were on the web and social?

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How CMOs Can Work with CIOs to Gain Customer Insight

Better insight from customers can drive serious growth in your company, at least according to a recent study by IBM of over 1700 CEOs. But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO).

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Engage at Every Stage: A Trademarked Call To Action For Mobile Marketers

The CMO Council has trademarked a signature call to action for mobile marketers called Engage at Every Stage, which urges mobile marketers to use emerging Mobile Relationship Marketing (MRM) to increase customer interaction.

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Donovan Neale-May
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408.677.5300 x5333

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