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Eighty-six percent of marketers intend to localize their marketing campaigns, according to a survey conducted by the Chief Marketing Officer (CMO) Council. Only 12% of respondents believe they have highly evolved local campaigns and analytics, and nearly 50% say their local campaigns have underperformed and need new strategic thinking.
Nearly 50% of marketers surveyed by the Chief Marketing Officer Council believe localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services.
Localized marketing is becoming a critical area of strategic focus and competitive advantage for brands, reports the Chief Marketing Officer (CMO) Council. Just 12 percent of marketers believe they have highly evolved campaigns and analytics on a local level, in contrast to nearly 50 percent who see themselves as underperforming or needing new strategic thinking and capability development in local marketing.
The Chief Marketing Officer Council found that 86% of national marketers plan to look for ways to better localize their marketing content, according to a new study.
New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales Performance
Consumers' relationship with their banks is as tenuous as it's ever been, and the notion of adding fees for what had once been basic services such as debit card use, checking accounts and other in-branch services, could make it even worse. According to a survey of more than 1,000 consumers by the CMO Council, nearly a third categorized themselves as "concerned" or "on the fence" about their banking relationships.
The HumanKiosk is being referenced in an upcoming research report from the CMO Council, "Localize to Optimize Sales Effectiveness," as an emerging technology solution. The research report is compiled from leading brands, and is going to be made available to the more than 22,000 senior brand managers and marketing executives around the globe that are part of the CMO Council.
Optimizing Demand Chain Performance: A CMO Council Thought Leadership Video. Simon MacGibbon, SVP Marketing of The Sports Authority shares how the complexity of the retail sporting goods industry, coupled with the regional specificity it demands, makes marketing their stores both challenging and exciting.
The Chief Marketing Officer (CMO) Council is putting its support behind White House, GSA and Office of Science and Technology Policy (OSTP) initiatives to team with the private sector on formative intellectual capital programs. Aimed at inspiring open innovation and grassroots “inventioneering,” these initiatives center on contests and challenges that offer significant incentives linked to recognition, compensation and commercialization.
One of the biggest challenges that many CIOs are facing is a loss of control over enterprise IT, at least as we have come to know it. It used to be that CIOs and their IT organizations set the enterprise IT architecture within their organizations and held a fairly tight grip over this. If any business leaders - be it from marketing, sales, or other parts of the company - wanted to adopt new software or IT services to support their area of responsibility, the system(s) or service(s) first had to gain the stamp of approval from the IT organization in order to meet architectural and systems integration requirements.
The CMO Council will launch a new publication that will be available on the Web, via iPad and other tablet, in print, and on your mobile device on December 1.
Leading marketing executives are increasingly relying on social media in their overall marketing strategies, a new survey indicates.
Agility, a leading global logistics provider, was recently awarded the “Best Corporate Social Responsibility Practice” award at the Asia’s Best CSR Practices Awards event in Singapore. Donovan Neale-May, Executive Director at CMO Council, commented, “Asia’s Best CSR Practices Award recognizes those aspects in CSR where there was valuable contribution and a spirit of giving. Agility’s global and comprehensive CSR strategy meets all of the criteria and is deserving of the award.”
Retail has always been an industry with a high level of customer interaction; providing a satisfying shopping experience is integral to sales. And it is no different for ecommerce, particularly as consumers remain cautious and need incentives to spend.
How many CMOs are struggling to extract valuable insight out of the reams and heaps of data that exist? It’s a common – and with technological advances – a growing problem. The 2011 CMO Council report on the state of marketing found that CMOs are overwhelmed with the day-to-day demands, and in particular, are struggling to make sense of the endless volumes of data. Sound familiar?
In July, the CMO Council released their Marketing Outlook 2011 study. The findings indicate that the key management mandate to marketers is to drive top-line growth and market share while better defining the brand and value proposition.
It has been a long, tough road for marketing since the onset of global financial upheaval in 2008. However, the state of marketing in 2011 is a by-product of an even longer path of transformation as the role, mandate, and function of marketing have shifted. As a result, the actual role of the chief marketing officer has also changed, ushering in a new era for both the function and the office.
More than half (51%) of store managers and field marketing directors say location-based marketing profiling and fulfillment systems are rarely in place, according to a report from the Chief Marketing Officer Council.
Forty-one percent of marketers said they saw higher revenue in the first quarter of 2011 than Q4 2010, down 5% compared with the previous quarter, according to the Direct Marketing Association's quarterly business review for Q1 2011.