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June 2012

Digital Technology to Ignite Marketing Over Next Five Years

Marketing directors and chief marketing officers (CMOs) need to become more immersed in digital technology and its role in customer engagement and conversion if they are to help their organisations grow and prosper over the next five years.

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Tuesday's Cup: Online Marketing Excites and Puzzles CEOs

A new survey from the Chief Marketing Officer Council reports C-suite occupants want more out of online marketing — yet the path there is clouded with confusion.

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Are Marketers Becoming Digital Dinosaurs?

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek, marketers are being left behind by the digital age.

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Search & Social, How They Work Best Together

Marketing’s primary goal is to reach consumers at the various moments of truth that influence their purchasing behavior. The problem with the classic purchase funnel is – it is linear and rather pre-determined, assuming prospects would move across the funnel from Awareness to Purchase or intended action.

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Leveraging Customer Purchase and Loyalty Data Proves Challenging

Marketers adept at making sense of customer profile and campaign data.

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Digital Shift Posing Problems

Many major companies believe their digital marketing schemes are still "exploratory" or "random", and few have engaged in-house technology experts to enhance their strategic focus, a study has revealed.

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Digital Marketers ' All Over The Map': CMO Council Survey

CMOs who have struggled mightily to establish the foundations of their online marketing practice are finding to their chagrin that a new set of daunting challenges awaits them.

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CMO Council: Execs push Net marketing

Is Corporate America getting digital religion? Their focus is finally coming around, according to a survey of top marketing executives by the CMO Council.

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Google, CMO Council and Adobe to Present on the Future of Digital...

Time is running out to secure your place in the Acceleration Digital Ignition Symposium 2012. The conference will bring together high-quality delegates and speakers from 12-13 June in Franschhoek to discuss the future of digital marketing.

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Marketers Struggling with Digital Strategies, CMO Council Says

While most senior marketers report that digital marketing has become a key topic of conversation with C-level executives and business leaders, many companies are still struggling to move toward more integrated, fully deployed platforms supporting multiple marketing applications, according to a new survey by the CMO Council.

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Companies Lack Coherent Digital Strategies

Less than 10% of companies say they have a “highly evolved” digital marketing strategy, according to a new survey by the CMO Council. The study, involving more than 200 global marketing executives, found that more than a third (36%) admit their digital model amounts to a collection of tactical point solutions that are not well integrated.

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May 2012

CMOs Expect Big Returns From Digital Marketing

Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, stronger customer analytics, and richer online engagement, according to a new report by the Chief Marketing Officer (CMO) Council.

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CMO Council: Digital Marketing A Top Priority, But Poorly Strategized

Chief marketing officers see digital marketing as a top priority, but struggle how to go about it, reports the Chief Marketing Officer (CMO) Council. The Council in a just-released study describes that marketers appear to be mired in using tactical point solutions that get small marketing tasks done.

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Mandate to Embrace and Execute on Digital Marketing Tops Strategic Agenda of C-Suite and Line-of-Business Leaders, Reports CMO Council: Management Teams Seek Better Targeting, Website Performance and Search Effectiveness

In a new study from the Chief Marketing Officer Council, senior marketers report digital marketing has become a key topic of conversation and strategic agenda item with C-level executives and line-of-business (LOB) leaders.

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Management's Most Appealing Digital Marketing Functions

Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest and active support from line-of-business (LOB) leaders, according to a CMO Council study released in May 2012.

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Digital agenda TOPS strategic agenda of C-Suite & Line-of-Business Leaders

In a new study from the Chief Marketing Officer (CMO) Council, senior marketers report digital marketing has become a key topic of conversation and strategic agenda item with C-level executives and line-of-business (LOB) leaders.

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Marketers Struggling with Digital Strategies, CMO Council Says

While most senior marketers report that digital marketing has become a key topic of conversation with C-level executives and business leaders, many companies are still struggling to move toward more integrated, fully deployed platforms supporting multiple marketing applications, according to a new survey by the CMO Council.

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Top Marketers: Digital Integration Still A Struggle

Just 9% of 200 global marketers surveyed by the CMO Council report that their companies have a highly evolved, integrated marketing model with a clear, proven evolution path.

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Global Marketers Say Management Keen on Customer Data Insights

Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest and active support from line-of-business leaders, according to a CMO Council study released in May 2012.

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Digital Marketing Tops Strategic Agenda of Top Execs

CMO Council research finds that doing more with customer data and priming the sales pipeline has the most appeal.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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