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August 2012

Telecom Marketers See Need to Build Better Customer Relationships

Telecommunications marketers are seeing a need to forge stronger relationships with their customers, per results from a CMO Council survey sponsored by Ricoh. Asked their top 3 customer engagement priorities for the year ahead, 47% said they would focus on retaining relationships and building stronger affinity with existing customers, while 40% plan to improve the relevance and value of communication and content.

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Mobile Users Lack Loyalty

Mobile phone users are likely to become vocal and active detractors if they have a negative customer experience, according to a global study by the Chief Marketing Officer (CMO) Council.

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July 2012

Marketers confounded by mounting data: CMO Council

There is such a thing as too much research, at least according to marketers surveyed by the Chief Marketing Officer (CMO) Council.

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Asia-Pacific Companies Using Advanced Analytics to Be More Customer-Centric

An elite group of senior marketers from across the Asia-Pacific region are meeting this week to discuss the findings of a new study by the Chief Marketing Officer (CMO) Council on how companies can engage with customers in a more personal, relevant, and valued way by being more adept at big data analytics.

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The CEO/CMO Dilemma: So Much Data, So Little Impact

What’s on the minds of CEOs?  According to a report of over 1700 global CEOs, generating greater consumer insight is the top priority – even more than operations, competitive intelligence, financial analysis or risk management.

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June 2012

What Does 1-800 Flowers, Capital One, & The Oakland A's Have In Common?

Global business expert, former fortune 50 executive and predictive analytics evangelist, Lee Gallagher released today the follow-up to "Advice From Top” in which he was a contributing author.

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E2MA Partners with CMO Council for Global Event Market Study

The Exhibit & Event Marketers Association (E2MA), formerly EACA-TSEA, announced today that it has partnered with the CMO Council to conduct a Global Event Marketing Study.

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Students use Facebook for Entertainment, not for Offers or Discounts

A quarter (24%) of UK students use Google+ compared to 45% who use Twitter, according to a new survey by The Beans Group.

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Digital Agencies: Here's Your Wake-Up Call

It seems like things are going pretty well for digital agencies these days. While "these tough economic times" have been particularly tough for a lot of industries, digital agencies seem to be weathering the economic difficulties well.

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Digital Technology to Ignite Marketing Over Next Five Years

Marketing directors and chief marketing officers (CMOs) need to become more immersed in digital technology and its role in customer engagement and conversion if they are to help their organisations grow and prosper over the next five years.

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Tuesday's Cup: Online Marketing Excites and Puzzles CEOs

A new survey from the Chief Marketing Officer Council reports C-suite occupants want more out of online marketing — yet the path there is clouded with confusion.

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Are Marketers Becoming Digital Dinosaurs?

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek, marketers are being left behind by the digital age.

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Search & Social, How They Work Best Together

Marketing’s primary goal is to reach consumers at the various moments of truth that influence their purchasing behavior. The problem with the classic purchase funnel is – it is linear and rather pre-determined, assuming prospects would move across the funnel from Awareness to Purchase or intended action.

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Leveraging Customer Purchase and Loyalty Data Proves Challenging

Marketers adept at making sense of customer profile and campaign data.

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Digital Shift Posing Problems

Many major companies believe their digital marketing schemes are still "exploratory" or "random", and few have engaged in-house technology experts to enhance their strategic focus, a study has revealed.

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Digital Marketers ' All Over The Map': CMO Council Survey

CMOs who have struggled mightily to establish the foundations of their online marketing practice are finding to their chagrin that a new set of daunting challenges awaits them.

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CMO Council: Execs push Net marketing

Is Corporate America getting digital religion? Their focus is finally coming around, according to a survey of top marketing executives by the CMO Council.

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Google, CMO Council and Adobe to Present on the Future of Digital...

Time is running out to secure your place in the Acceleration Digital Ignition Symposium 2012. The conference will bring together high-quality delegates and speakers from 12-13 June in Franschhoek to discuss the future of digital marketing.

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Donovan Neale-May
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