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Telecommunications marketers are seeing a need to forge stronger relationships with their customers, per results from a CMO Council survey sponsored by Ricoh. Asked their top 3 customer engagement priorities for the year ahead, 47% said they would focus on retaining relationships and building stronger affinity with existing customers, while 40% plan to improve the relevance and value of communication and content.
Mobile phone users are likely to become vocal and active detractors if they have a negative customer experience, according to a global study by the Chief Marketing Officer (CMO) Council.
There is such a thing as too much research, at least according to marketers surveyed by the Chief Marketing Officer (CMO) Council.
An elite group of senior marketers from across the Asia-Pacific region are meeting this week to discuss the findings of a new study by the Chief Marketing Officer (CMO) Council on how companies can engage with customers in a more personal, relevant, and valued way by being more adept at big data analytics.
What’s on the minds of CEOs? According to a report of over 1700 global CEOs, generating greater consumer insight is the top priority – even more than operations, competitive intelligence, financial analysis or risk management.
Clickthrough, open rates up from 2010
Global business expert, former fortune 50 executive and predictive analytics evangelist, Lee Gallagher released today the follow-up to "Advice From Top” in which he was a contributing author.
The Exhibit & Event Marketers Association (E2MA), formerly EACA-TSEA, announced today that it has partnered with the CMO Council to conduct a Global Event Marketing Study.
A quarter (24%) of UK students use Google+ compared to 45% who use Twitter, according to a new survey by The Beans Group.
It seems like things are going pretty well for digital agencies these days. While "these tough economic times" have been particularly tough for a lot of industries, digital agencies seem to be weathering the economic difficulties well.
Marketing directors and chief marketing officers (CMOs) need to become more immersed in digital technology and its role in customer engagement and conversion if they are to help their organisations grow and prosper over the next five years.
A new survey from the Chief Marketing Officer Council reports C-suite occupants want more out of online marketing — yet the path there is clouded with confusion.
According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek, marketers are being left behind by the digital age.
Marketing’s primary goal is to reach consumers at the various moments of truth that influence their purchasing behavior. The problem with the classic purchase funnel is – it is linear and rather pre-determined, assuming prospects would move across the funnel from Awareness to Purchase or intended action.
Marketers adept at making sense of customer profile and campaign data.
Many major companies believe their digital marketing schemes are still "exploratory" or "random", and few have engaged in-house technology experts to enhance their strategic focus, a study has revealed.
CMOs who have struggled mightily to establish the foundations of their online marketing practice are finding to their chagrin that a new set of daunting challenges awaits them.
Is Corporate America getting digital religion? Their focus is finally coming around, according to a survey of top marketing executives by the CMO Council.
Time is running out to secure your place in the Acceleration Digital Ignition Symposium 2012. The conference will bring together high-quality delegates and speakers from 12-13 June in Franschhoek to discuss the future of digital marketing.