The CMO Council recently released a study that found while most marketing and IT execs think their relationship is critical, less than half of marketers (41 percent) and even fewer IT executives (39 percent) said they are aligned with one another and admit there are still challenges to executing priority projects.
“Big Data’s Biggest Role: Aligning the CMO and CIO,” a new report from the Chief Marketing Officer Council and SAS Institute, revealed that 85% of CMOs and CIOs surveyed say they’re still challenged with alignment. What’s more, only 41% of senior marketers say they’re aligned with their IT counterparts, while 39% of senior IT executives report alignment with marketing.
New research from the CMO Council reveals that both CMOs and CIOs believe big data is a key competitive differentiator and will be core to implementing a more customer-centric business culture.
The relationship between the chief marketing officer and chief information officer has always been about figuring out technology to drive engagement in digital.
Recent research by the CMO Council found that only 12% of marketers described their relationship with IT as being one of “total partnership and alignment.” The same survey found that almost six in 10 marketers believe they're missing important data that could help them better understand customers. Many blame IT.
Apparently CMOs and CIOs aren’t really getting along, according a report from the CMO Council. The tension is building as investment in technology increases and the question of who will control both platform and budget remains unanswered.
The CMO Council surveyed 237 senior marketers and 210 senior IT executives and came to the conclusion that big data is both a joint obstacle and opportunity. The trick now, according to the CMO Council's latest report, “Big Data’s Biggest Role: Aligning the CMO and the CIO,” is figuring out how to influence CMOs and CIOs to work together for their mutual benefit.
57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer, while another 30% believe that’s possible but they’re not sure what they’re missing, per results [download page] from a new CMO Council survey.
While the majority of CMOs and CIOs say their relationship with one another is critical to success, both roles report challenges in CMO-CIO alignment, according to a new report from the Chief Marketing Officer Council in conjunction with SAS Institute.
BtoBOnline reports that while alignment challenges exist, the relationship between the CMO and CIO is more entwined and critical than ever, according to a study from the CMO Council.
Asked to describe their relationship with their CIO/IT department, just 12% of marketers indicated it to be a “total partnership and alignment,” according to [download page] a new survey from the CMO Council.
Both marketing and IT executives believe big-data is a key competitive differentiator that will be crucial to fostering a more customer-centric business culture.
Marketers today are facing significant content distribution problems. One of the biggest challenges is optimizing the distributed marketing process to measure the right things, improve marketing outcomes and enhance corporate financial performance.
Rosenblatt, who was speaking during a keynote session at BIA/Kelsey’s Leading in Local conference in Boston, also talked about the company’s transformation from a check in service to a local discovery engine, saying that “location without context is a bunch of BS.”
The Chief Marketing Officer (CMO) Council, the leading global community for strategic marketing decision makers, today announced an extended content syndication service powered by NetLine, the top BtoB multi-channel advertising network that includes more than 15,000 website properties, reaching a monthly audience of 75 million unique visitors.
“According to the CMO Council Report, 59 percent of national marketers believe local demand generation was essential to their business growth, yet only seven percent of the 296 brand marketers surveyed feel they have highly evolved campaigns and measures in place that can activate consumers at a local level,” said Balihoo CMO Shane Vaughn.
According to the CMO Council’s sixth annual State of Marketing audit, CMOs are now overwhelmingly positive about their roles and functional areas, with more than 50 percent reporting budget increases and nearly half anticipating hiring new talent.
A February 2013 report by the CMO Council and Balihoo found that local marketing is increasingly happening at the digital level, with the greatest percentage of respondents (27%) reporting that increasing digital investment was the biggest change in their local marketing strategy in the past year.
According to a CMO Council study, 68% acknowledged that business partners were essential to maintaining their competitive edge and excelling at customer service. To discover which mobile partner is right for your company, you must begin with a strong internal foundation.
According to a new study from the Chief Marketing Officer Council, “Brand Automation for Local Activation,” in partnership with Balihoo, only 8% of the 296 brand marketers surveyed were extremely satisfied with the way new product, pricing or promotional campaigns are executed and leveraged by local field sales, reseller, franchise or partner networks.