Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube
CMO Council Mobile App
Strategic Interest Groups button
Content ROI

Look for technology and marketing thought leadership every month from Marketing Magnified.

Sign up for the Mailing List
MARKETING NEWS FLASH |

NEWS & MEDIA CENTER

X
Please Sign In here:
home / news & media center / news coverage

August 2014

81% of CMOs confident about reaching this year’s goals, survey says

The realm of marketing is looking like a hopeful place, with chief marketing officers (CMOs) from around the world saying they’re confident they can reach their business goals this year, according to a new report from the CMO Council.

Read more

Marketers’ Mandates and Strategy Influencers

Marketers are enjoying “greater elevation and influence in the executive suite,” says the CMO Council in its annual “State of Marketing” report [download page]. Indeed, only 1 in 5 feel that the role of the CMO doesn’t carry the same level of respect as other C-level executives, and more than two-thirds feel that the CMO is either a trusted member of the C-suite’s “inner circle” or a part of the leadership discussion. So what does senior management want from marketing leaders – and what will marketers rely on to make their decisions?

Read more

The State of Chief Marketers in 2014

Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management's goals this year, according to a recent report from the CMO Council.

Read more

Marketer enthusiasm for mobile slowing

Marketers’ enthusiasm for mobile is slowing as brands struggle to prove it is an effective way to brand and generate demand, according to a global survey of CMOs.

Read more

CMOs: Mobile Spend Slowing, Social Going Strong

Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.

Read more

Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%

Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data management compared with 62% who view themselves as keeping pace or lagging behind competitors, per the CMO Council's annual State of Marketing global benchmark study released Monday.

Read more

Marketer Confidence Flies High with 54 per cent increasing budgets

A new report shows that confidence amongst global marketing leaders is high, with 81 per cent believing they can drive top-line growth and improvew their market share in 2014, but while 54 per cent expect to increase their general budgets, only 48 per cent will be increasing mobile spending, a considerable slump from last year.

Read more

CMOs brimming with confidence: study

They are feeling good about their brand’s business goals and their own status among their C-suite peers, and many plan to hire more staff in the coming months.

Read more

CMOs: confident about budgets, confident about growth. But still unsure if they belong

The world’s most senior marketing executives are winning bigger budgets, hiring more staff and helping to drive digital transformation. So why do so many still doubt their status as company leaders?

Read more

Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%

Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data

Read more

Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of CMOs who earn $350,000 a year or more responded that their digital marketing performance is "excellent."

Read more

July 2014

CMO Salaries Reveal Less is Not More

The CMO Council's inaugural study reveals how compensation influences the average chief marketer's goals, performance, and relationships within the organization.

Read more

CMOs with Connections Earn More

Chief marketing officers who report directly to CEOs or have strong peer relationships with fellow chief financial officers or chief information officers have a higher chance of earning more than CMOs who do not enjoy these connections.

Read more

B2C CMOs get paid more than their B2B counterparts

B2C CMOs earn a higher salary than their B2B counterparts, according to the first-ever compensation report from the CMO Council.

Read more

Good relationships with CIO, CFO can help salary: CMO Council Report

They say it’s not what you know, but who you know that can help you get ahead in your career.

Read more

CMOs Who Take Charge of Digital Earn More Money

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Read more

Inaugural Chief Marketing Compensation Report: Salaries, Incentives and Perceptions

How much money do chief marketing executives make? Are CMOs located in Asia compensated more than those in Europe or North America?

Read more

CMO Council reveals insights on top earning chief marketers

With many CMOs believing they are underpaid, CMO Council highlights key insights on top earning chief marketers in their eight annual “State of Marketing” report

Read more

CMOs with strong C-suite alliances take home more money

The CMO Council released its "CMO Compensation Report," based on a "State of Marketing" survey of 345 senior marketing executives.

Read more

How Much Do Chief Marketing Officers Get Paid?

Most chief marketers earn between $100,000 and $350,000 per year, according to a recent report from The CMO Council.

Read more

<< Prev  1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Watch our holiday video | Contact © 2014 CMO Council. San Jose, CA 95125