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July 2014

CMO salaries: most aren’t happy with their pay ticket

A global study has revealed the key factors that influence CMO salaries, finding that CEO reports and C-level relationships matter the most, while digital marketing skills add value. And less than

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Most Chief Marketers Feel Under Paid: CMO Council Report

More than half of CMOs feel they deserve more money for the work they are doing and nearly a third of the CMOs in the top income bracket feel under-respected among their c-suite peers.

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The Highest Paid CMOs are the best digital performers

The highest paid CMOs are the ones that can demonstrate they have transformed their brand’s digital marketing performance and have strategic alliances with other c-suite executives, according to a new survey.

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Strong digital marketing performance delivers high salaries to CMOs

Around the world, marketing leaders in companies with strong digital marketing outcomes earn more than their peers,  as do those who report directly to their CEOs according to new global research by the CMO Council in their upcoming compensation report.

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CMOs (Like Many People)Think They’re Not Paid Enough

Wondering why marketing chiefs at companies burn out so quickly? Maybe its the pay.

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Salary Survey Shows CMO Compensation is Tied to C-Suite Alliances

Nearly Half of Chief Marketers Say They Are Not Being Fairly Compensated

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Study: CMOs Think They Should Earn More

Only 48 percent of CMOs believe they are fairly compensated, according to a new study by the CMO Council in partnership with Kimberly A. Whitler, Ph.D., Darden School of Business at the University of Virginia.

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Only Half of CMOs Feel Fairly Compensated

Only 48% of chief marketing officers feel fairly compensated, according to the CMO Council's first comprehensive compensation report.

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Better CIO/CFO Relationships See CMO Salaries Soar

First CMO Council benchmarketing report on chief marketing officer compensation finds digital marketing skills are a key ingredient in securing better salaries

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CIOs, CMOs at least agree to disagree for now

The vast majority of CMOs and CIOs now recognize the need to have stronger relationships, but there still appears to be a ways to go toward forging such relationships at many organizations.

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Three Tips to Enable a More Effective Mobile Salesforce

Sales teams are the lifeblood of every organization, tasked with acquiring market share and growing revenues and profits.

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June 2014

Using neuroscience to optimise marketing communication strategies

Nielsen Neuro president reveals how the application of neurscience to marketing can enable more in-depth views of customers and more targeted marketing

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What Does the B2B Sales and Marketing Relationship Look Like

Collaboration. Alignment. Synergy. Call it what you want, but creating and selling a brand story in the digital age has raised the relationship bar between marketing and sales departments. Embracing that new level of teamwork, particularly among B2B organizations, is a work in progress. 

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Technology: Not Just for IT

According to the experts, the amount per day spent on digital, social and mobile channels by consumers is driving the need for marketers to leverage technologies in new ways. In fact, companies like Sales Force, for example, are already ahead of this trend. They are able to sell directly to marketers and, in some instances, circumvent IT.

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Toyota taps Vine to highlight children’s imaginations and its own innovativeness

Toyota tries to boost its positioning as an innovative brand with a Vine campaign that showcases the artwork of children from around the globe addressing the topic of futuristic transportation.

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May 2014

Apple's History Offers Insight Into CMO-CIO Relationship

How Apple's changing IT and marketing dynamic is a reflection of the evolving partnership between CMO and CIO

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Chasing the Digital Trailblazers: Automotive Marketing and the ‘New Normal’

There is a contradiction at the heart of automotive marketing. As strange as it may seem, in an industry as embracing of technology as the car industry, many now accept that car makers have on the whole failed to adapt to the new social media environment as adeptly as other industries. Compared to other sectors the car industry is still miles behind when it comes to integrating sales processes into social media marketing strategies.

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Big Data Success, or Big Disappointments?

In this post, “Big Data, or Big Disappointment?,” you can learn:

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Marketing Leaders Not Buying Into Procurement Policies

Research from the Chief Marketing Officer (CMO) Council’s upcoming “State of Marketing” report reveals that most CMOs are building greater alignment with executives in finance, IT and sales, but only 15 percent are actively forging relationships with heads of procurement. As a result, marketers lack the strategic sourcing capabilities and insights needed to minimize risk and gain maximum value from their partnerships and investments.

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PeerSphere, Volume 3, Issue2

The latest issue of PeerSphere is now available. Among the articles aimed at global marketing leaders:

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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