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Chief marketers are feeling a high degree of confidence about meeting their business goals: According to the CMO Council’s eighth annual "State Of Marketing 2014" report, 81 percent of CMOs said they believe their mandates for top-line revenue growth and market share are both realistic and attainable in the next 12 months.
Yet many marketing leaders are still battling with data and customer analytics as well as digital marketing transformation
An study of chief marketing officers today revealed some interesting contrasts between their optimism and their realities.
A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.
The realm of marketing is looking like a hopeful place, with chief marketing officers (CMOs) from around the world saying they’re confident they can reach their business goals this year, according to a new report from the CMO Council.
Marketers are enjoying “greater elevation and influence in the executive suite,” says the CMO Council in its annual “State of Marketing” report [download page]. Indeed, only 1 in 5 feel that the role of the CMO doesn’t carry the same level of respect as other C-level executives, and more than two-thirds feel that the CMO is either a trusted member of the C-suite’s “inner circle” or a part of the leadership discussion. So what does senior management want from marketing leaders – and what will marketers rely on to make their decisions?
Marketers’ enthusiasm for mobile is slowing as brands struggle to prove it is an effective way to brand and generate demand, according to a global survey of CMOs.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data management compared with 62% who view themselves as keeping pace or lagging behind competitors, per the CMO Council's annual State of Marketing global benchmark study released Monday.
They are feeling good about their brand’s business goals and their own status among their C-suite peers, and many plan to hire more staff in the coming months.
The world’s most senior marketing executives are winning bigger budgets, hiring more staff and helping to drive digital transformation. So why do so many still doubt their status as company leaders?
Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data
The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of CMOs who earn $350,000 a year or more responded that their digital marketing performance is "excellent."
The CMO Council's inaugural study reveals how compensation influences the average chief marketer's goals, performance, and relationships within the organization.
Chief marketing officers who report directly to CEOs or have strong peer relationships with fellow chief financial officers or chief information officers have a higher chance of earning more than CMOs who do not enjoy these connections.
B2C CMOs earn a higher salary than their B2B counterparts, according to the first-ever compensation report from the CMO Council.
They say it’s not what you know, but who you know that can help you get ahead in your career.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.