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Marketers’ enthusiasm for mobile is slowing as brands struggle to prove it is an effective way to brand and generate demand, according to a global survey of CMOs.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data management compared with 62% who view themselves as keeping pace or lagging behind competitors, per the CMO Council's annual State of Marketing global benchmark study released Monday.
They are feeling good about their brand’s business goals and their own status among their C-suite peers, and many plan to hire more staff in the coming months.
The world’s most senior marketing executives are winning bigger budgets, hiring more staff and helping to drive digital transformation. So why do so many still doubt their status as company leaders?
Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data
The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of CMOs who earn $350,000 a year or more responded that their digital marketing performance is "excellent."
The CMO Council's inaugural study reveals how compensation influences the average chief marketer's goals, performance, and relationships within the organization.
Chief marketing officers who report directly to CEOs or have strong peer relationships with fellow chief financial officers or chief information officers have a higher chance of earning more than CMOs who do not enjoy these connections.
B2C CMOs earn a higher salary than their B2B counterparts, according to the first-ever compensation report from the CMO Council.
They say it’s not what you know, but who you know that can help you get ahead in your career.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
How much money do chief marketing executives make? Are CMOs located in Asia compensated more than those in Europe or North America?
With many CMOs believing they are underpaid, CMO Council highlights key insights on top earning chief marketers in their eight annual “State of Marketing” report
The CMO Council released its "CMO Compensation Report," based on a "State of Marketing" survey of 345 senior marketing executives.
Most chief marketers earn between $100,000 and $350,000 per year, according to a recent report from The CMO Council.
A global study has revealed the key factors that influence CMO salaries, finding that CEO reports and C-level relationships matter the most, while digital marketing skills add value. And less than
More than half of CMOs feel they deserve more money for the work they are doing and nearly a third of the CMOs in the top income bracket feel under-respected among their c-suite peers.