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January 2012

7 Steps to Localize your Social Media Campaign

According to a new report from the CMO Council, nearly half (49 percent) of all senior marketing execs believe that a localized marketing strategy is essential to business growth and profitability. The organization recently surveyed more than 300 senior company leaders to come up with a "C-suite" view of the current state of localized marketing strategies and tactics.

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CMO Study: Consumer Anxiety Straining Bank Marketing Communications

How are banks rebuilding trust as the financial industry regains its footing? To what degree are they reassuring their customers and managing messages? Those were the critical questions driving a study published by the CMO Council entitled “Delivering Positive Impressions During Market Depressions.”

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Banks Should Go Digital to Soothe Anxious Customers

Anxious consumers don’t have to look far for economic worries, and a new survey shows banks aren’t helping. The Chief Marketing Officer Council, an organization that provides industry analysis for chief marketers, finds that only 19% of bank marketing executives surveyed were satisfied with their use of digital media in customer relations.

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DQ Drives Social Media Membership With...Email Marketer Silverpop

Dairy Queen recently used content and social marketing tools provided by a company usually identified for its email marketing prowess—Silverpop—to drive its fan club membership and boost store traffic.

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Enhance Business Model Performance by Becoming a Social Organization

Entering 2012, leadership teams are hotly debating social media. How should we use it? How might it shape markets? Will we lose control of our brand image? And, what policies should we adopt for its use?

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How Are You Connecting Through Social

It seems that consumers are looking for a specific connection (offers, interaction, access) to a brand while marketers cling to the notion that consumers are looking for “good content.” That last statement begs the question, “What is good content?” And another, “Who decides what is good content?” I’d argue both should be defined by the consumer.

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4 Ways to Engage Super Socials

About one-third of Americans with a social media profile have fully integrated social media (mostly Facebook) and smart phones into their daily lives. These 46 million people, manage their lives minute-by-minute and hour-by-hour using their phones. Two-thirds have used their phone to update their social media status which probably places them among the 300 million who check their Facebook pages using mobile devices several times each day.

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Banks Need to Cash in on Digital Marketing Opportunities

The financial services and banking industries have struggled in recent years to regain customer confidence following the economic crisis that struck in 2008. Since then, banks have been hard-pressed to win back consumers' trust and communicate with them in a more meaningful way, as a recent study from the Chief Marketing Officer Council notes.

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December 2011

Banks Missing Opportunities To Address Customer Anxieties

The CMO Council reports that banks aren't taking full advantage of digital media channels to assuage increasing customer anxiety caused by recent financial industry turmoil.

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CMO Council Study Finds Differing Consumer and Brand Expectations In Social

A joint CMO Council-Lithium study, released in December 2011, found that consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites, though what brands themselves think their customers want or are prepared to give is often very different.

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Study Finds Marketers Misunderstand Their Facebook Fans

When people like pages on Facebook, they expect exclusive offers and timely customer support, but they consider themselves loyal customers and are not as interested in a brand’s content as marketers think they are, according to research from The CMO Council.

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Social Media Marketing Alert: Content Drives Facebook Likes

A report from the CMO Council and Lithium found that 57 percent of marketers using social believe a Likes stem from strong, engaging content marketing.

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Study: Banks Lag in Digital Marketing, Customer Engagement

nly 19% of bank marketers believe they are doing a good job of leveraging the timeliness and value of digital media in their customer engagement programs, according to a new study by the Chief Marketing Officer Council.

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Bank Marketers Re-think Communication

Many bank marketers are re-evaluating the best way to communicate with customers, according to a recent survey by the Chief Marketing Officer Council.

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CMOs aren't in tune with what consumers want from social media

A new study from the Chief Marketing Officer Council and social technology firm Lithium reveals what consumers really want from social media and how that stacks up against what chief marketing officers think they want.

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Marketers Not Catering to Social Consumers Desires, Report States

A recent report, released by the Chief Marketing Officer Council, has revealed that marketers are finding it difficult to achieve social media success with their current marketing strategies, according to an article published by MediaPost.

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Consumers, B2b buyers respond to positive social engagement

A report from the CMO Council found that social media marketing campaigns must provide true value to fans and followers in order to produce results, and value can be delivered through various forms of content marketing.

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Customers know what they want from brands on social media, but Marketers disagree (study)

A pair of studies from the Chief Marketing Officer Council and social technology firm Lithium has revealed that what customers want from their interactions with brands on social media platforms such as Twitter and Facebook, and what the brands themselves think their customers want, or are prepared to give, is often very different.

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2012 Business Resolution: Commit to Social Media

Social media is a direct link to your consumer. Repeatedly companies look to interns and administrative assistants to manage these accounts. It is only when a social media blunder occurs that a brand questions the level of grooming and tactic sophistication they’ve dedicated to this very visible effort.

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Customers expect great online support, quickly

46% of consumers expect great customer support online from the brands they love, and a further 33% say that a commitment to excellent customer service is a significant factor in their loyalty to the brand, according to [download page] a study released in December 2011 by the CMO Council. Data from “Variance in the Social Brand Experience” also indicates that consumers are more willing to praise a company for good support (14%) than to complain about it to friends when it is not available (4%).

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