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One of the biggest challenges that many CIOs are facing is a loss of control over enterprise IT, at least as we have come to know it. It used to be that CIOs and their IT organizations set the enterprise IT architecture within their organizations and held a fairly tight grip over this. If any business leaders - be it from marketing, sales, or other parts of the company - wanted to adopt new software or IT services to support their area of responsibility, the system(s) or service(s) first had to gain the stamp of approval from the IT organization in order to meet architectural and systems integration requirements.
The CMO Council will launch a new publication that will be available on the Web, via iPad and other tablet, in print, and on your mobile device on December 1.
Leading marketing executives are increasingly relying on social media in their overall marketing strategies, a new survey indicates.
Agility, a leading global logistics provider, was recently awarded the “Best Corporate Social Responsibility Practice” award at the Asia’s Best CSR Practices Awards event in Singapore. Donovan Neale-May, Executive Director at CMO Council, commented, “Asia’s Best CSR Practices Award recognizes those aspects in CSR where there was valuable contribution and a spirit of giving. Agility’s global and comprehensive CSR strategy meets all of the criteria and is deserving of the award.”
Retail has always been an industry with a high level of customer interaction; providing a satisfying shopping experience is integral to sales. And it is no different for ecommerce, particularly as consumers remain cautious and need incentives to spend.
How many CMOs are struggling to extract valuable insight out of the reams and heaps of data that exist? It’s a common – and with technological advances – a growing problem. The 2011 CMO Council report on the state of marketing found that CMOs are overwhelmed with the day-to-day demands, and in particular, are struggling to make sense of the endless volumes of data. Sound familiar?
In July, the CMO Council released their Marketing Outlook 2011 study. The findings indicate that the key management mandate to marketers is to drive top-line growth and market share while better defining the brand and value proposition.
It has been a long, tough road for marketing since the onset of global financial upheaval in 2008. However, the state of marketing in 2011 is a by-product of an even longer path of transformation as the role, mandate, and function of marketing have shifted. As a result, the actual role of the chief marketing officer has also changed, ushering in a new era for both the function and the office.
More than half (51%) of store managers and field marketing directors say location-based marketing profiling and fulfillment systems are rarely in place, according to a report from the Chief Marketing Officer Council.
Forty-one percent of marketers said they saw higher revenue in the first quarter of 2011 than Q4 2010, down 5% compared with the previous quarter, according to the Direct Marketing Association's quarterly business review for Q1 2011.