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April 2012

How to Maximize the Potential of Localized Marketing

Eighty-six percent of marketers intend to look for ways to better localize their marketing content, according to a recent survey by the CMO Council. Other findings of the survey reveal the importance that marketers place on localized marketing and demonstrate that more work is needed to make localized marketing effective.

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Facebook Timeline and a Lesson in Consumer Engagement

Despite the recent bad press surrounding f-Commerce together with the 'sudden' and 'forced' implementation of Facebook's timeline for pages, ShopIgniter's offering has now become even more compelling. Not only has timeline not been an obstacle for ShopIgniter, but has actually enhanced the offering.

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Email: Another Marketing Medium That Can Come Off The Endangered List

Just about a month ago I told you about a marketing medium dinosaur that is not only quite relevant it's also highly effective: direct mail.

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CMO Council's ' PeerSphere' Journal Debuts

It's been in the works for several months, and now the CMO Council's first issue of PeerSphere quarterly journal has arrived.

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Digital struggle for ad agencies

Ad agencies are struggling to develop their capabilities to match the requirements of an increasingly digital world, according to the Chief Marketing Officer Council.

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March 2012

Why Brand Managers Need To Take An Interest In Pinterest

The person who makes the majority of household purchasing decisions has developed an affinity for the latest and greatest social media platform, Pinterest. And brand managers and brand marketers would be very wise to take note.

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Why Women Are the Most Powerful Brand Ambassadors In the World

Last December I wrote of the need for more brand ambassadors. The need, as I surmised it, was based on a finding from a study conducted by Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm. There was one study finding in particular I based my belief on.

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Wal-Mart Pumps Up Web Sales Experience

One of WalmartLab’s first shopping apps was Shopycat, which launched on Dec. 1. Shopycat gives Facebook users the ability to quickly find gifts for people based on their likes and interests on Facebook, according to a Dec. 1 Wal-Mart news release.

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The 91%: Occupy Madison Avenue

The recent study from the CMO Council on clients’ dissatisfaction with traditional agencies’ ability to rise to the digital occasion has received considerable attention. And why not? It is provocative–and a black eye for agencies. To wit, the study (among senior-level marketers) indicates that only 9% believe that the traditional agencies are doing a good job of evolving and extending their service capabilities in the digital age.

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Want a deeper connection with your fans? Stop ignoring commerce on Facebook

If you haven’t heard by now, dumping your website’s e-commerce experience into a tab on your brand’s Facebook page doesn’t work so well. I’m glad for those of you who figured this out a long time ago, but some people are just now getting the memo.

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February 2012

Agency execs dispute CMO Council study

B2b advertising agency executives dispute the finding of a recent study by the Chief Marketing Officer Council that fewer than one in 10 senior marketers believes traditional ad agencies are doing a good job of evolving and extending their service capabilities into the digital age.

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Does " Liking" a Brand Drive User Loyalty?

When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months.

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The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]

A recent survey by the CMO Council found that only "9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age."

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January 2012

Research: Just 1% of Facebook Fans engage with brands

When the Ehrenberg-Bass Institute looked at the Facebook metrics of the top 200 Facebook brands, such as Likes, comments, posts, tags and shares, they found little to tie a brand's social network popularity with brand monetization.

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Banks Rethink Marketing Strategies to Regain Trust

After a few years of widespread financial hardship, one study characterizes bank customers as anxiety-ridden “nervous Nellies” and finds that financial institutions are changing the way they reach out to customers to regain their confidence. The report comes from the Palo Alto, Calif.-based CMO Council, a network of top marketing decision makers, in collaboration with True North Custom Media. The report, which studied 120 bank marketing professionals, sought to take the temperature of bank consumers and evaluate how that might impact bank/customer relationships.

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The public answers back; consumers seek out social

In 2012 if a company creates a social channel as a marketing vehicle it is inevitable that customers will use it as a mechanism for customer service and sales.

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Report identifies the top 10 local marketing trends

The most significant local marketing trends and related key strategic initiatives for national brands in 2012 include a dramatic increase in localization of media channels and the need for integrated marketing analytics to satisfy national brands.

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CMOs to agencies: adapt or die

The CMO Council released their latest report on client/agency effectiveness this week. (You can download a free executive summary from that link, or spring $199 for the full report.) Out of the myriad of survey-driven stats from 6,000 corporate marketers across a wide range of major brands, one figure stands out as particularly striking: only 9% of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities in the digital age.

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Ad Agencies Slow to Adapt to Online Marketing

Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the CMO Council. Moreover, such firms are likely to be challenged in their retention of client relationships: 48% of surveyed senior marketers say they are hiring specialized digital marketing solution and service providers to implement new social, mobile, and interactive strategies in 2012, whereas 47% plan to build internal capabilities and use incumbent agency services less.

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The State of Agency-Brand Relationships

Under the title "More gain, less strain: Optimizing marketing partner performance and value in a digital world", the CMO Council published an analysis of how marketers are optimizing marketing partner performance and value in a digital world.

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Donovan Neale-May
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408.677.5300 x5333

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