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Eighty-six percent of marketers intend to look for ways to better localize their marketing content, according to a recent survey by the CMO Council. Other findings of the survey reveal the importance that marketers place on localized marketing and demonstrate that more work is needed to make localized marketing effective.
Despite the recent bad press surrounding f-Commerce together with the 'sudden' and 'forced' implementation of Facebook's timeline for pages, ShopIgniter's offering has now become even more compelling. Not only has timeline not been an obstacle for ShopIgniter, but has actually enhanced the offering.
Just about a month ago I told you about a marketing medium dinosaur that is not only quite relevant it's also highly effective: direct mail.
It's been in the works for several months, and now the CMO Council's first issue of PeerSphere quarterly journal has arrived.
Ad agencies are struggling to develop their capabilities to match the requirements of an increasingly digital world, according to the Chief Marketing Officer Council.
The person who makes the majority of household purchasing decisions has developed an affinity for the latest and greatest social media platform, Pinterest. And brand managers and brand marketers would be very wise to take note.
Last December I wrote of the need for more brand ambassadors. The need, as I surmised it, was based on a finding from a study conducted by Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm. There was one study finding in particular I based my belief on.
One of WalmartLab’s first shopping apps was Shopycat, which launched on Dec. 1. Shopycat gives Facebook users the ability to quickly find gifts for people based on their likes and interests on Facebook, according to a Dec. 1 Wal-Mart news release.
The recent study from the CMO Council on clients’ dissatisfaction with traditional agencies’ ability to rise to the digital occasion has received considerable attention. And why not? It is provocative–and a black eye for agencies. To wit, the study (among senior-level marketers) indicates that only 9% believe that the traditional agencies are doing a good job of evolving and extending their service capabilities in the digital age.
If you haven’t heard by now, dumping your website’s e-commerce experience into a tab on your brand’s Facebook page doesn’t work so well. I’m glad for those of you who figured this out a long time ago, but some people are just now getting the memo.
B2b advertising agency executives dispute the finding of a recent study by the Chief Marketing Officer Council that fewer than one in 10 senior marketers believes traditional ad agencies are doing a good job of evolving and extending their service capabilities into the digital age.
When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months.
A recent survey by the CMO Council found that only "9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age."
When the Ehrenberg-Bass Institute looked at the Facebook metrics of the top 200 Facebook brands, such as Likes, comments, posts, tags and shares, they found little to tie a brand's social network popularity with brand monetization.
After a few years of widespread financial hardship, one study characterizes bank customers as anxiety-ridden “nervous Nellies” and finds that financial institutions are changing the way they reach out to customers to regain their confidence. The report comes from the Palo Alto, Calif.-based CMO Council, a network of top marketing decision makers, in collaboration with True North Custom Media. The report, which studied 120 bank marketing professionals, sought to take the temperature of bank consumers and evaluate how that might impact bank/customer relationships.
In 2012 if a company creates a social channel as a marketing vehicle it is inevitable that customers will use it as a mechanism for customer service and sales.
The most significant local marketing trends and related key strategic initiatives for national brands in 2012 include a dramatic increase in localization of media channels and the need for integrated marketing analytics to satisfy national brands.
The CMO Council released their latest report on client/agency effectiveness this week. (You can download a free executive summary from that link, or spring $199 for the full report.) Out of the myriad of survey-driven stats from 6,000 corporate marketers across a wide range of major brands, one figure stands out as particularly striking: only 9% of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities in the digital age.
Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the CMO Council. Moreover, such firms are likely to be challenged in their retention of client relationships: 48% of surveyed senior marketers say they are hiring specialized digital marketing solution and service providers to implement new social, mobile, and interactive strategies in 2012, whereas 47% plan to build internal capabilities and use incumbent agency services less.
Under the title "More gain, less strain: Optimizing marketing partner performance and value in a digital world", the CMO Council published an analysis of how marketers are optimizing marketing partner performance and value in a digital world.