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August 2013

Back-to-School Marketers: Take Advantage Of First-Party Data

 According to a first-quarter survey from the CMO Council and SAS, 52% of marketers believe that data helped identify new business opportunities.

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Marketers Increase Emphasis On Social, Mobile, Video

 The study, conducted by research firm CMO Council, found that 70% of brand marketers plan to use more social media in their promotional efforts this year, while 69% cite mobile and 64% name video as areas that they plan to increase this year.

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3 Best Practices for Content Marketing

To meet marketers' growing need to deliver content to customers and prospects, The CMO Council, along with NetLine, last week launched the Content ROI Center, an online resource dedicated to helping marketing organizations improve the performance and return of their growing investments in content origination, multichannel formatting, targeting, and delivery across the entire customer lifecycle.

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6 Best Practices for Opportunity Management

A study by the CMO Council on the topic of marketing and sales alignment, revealed 'an urgent need for marketing, sales, and channel management to align and embrace technologies, processes, and programs.

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Bank of Ceylon, Awarded Asia’s Best Brand Award

Bank of Ceylon was awarded Asia’s Best Brand award 2013 by the Chief Marketing Officer’s Council (CMO Council) based in Mumbai, India.

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Shareability: Going Beyond Engagement at Meetings

Jenks cited a recent CMO Council study on business-to-business marketing in which 28 percent of respondents said they share content with more than 100 colleagues. 

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July 2013

CMO Council Launches Site For Content Marketing

The CMO Council has launched a Content ROI Center Web site, offering resources to help marketers improve the performance of their content-marketing initiatives.

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CMO Council launches Content ROI Center website

To help marketers develop strategies and best practices for more effective content marketing, the Chief Marketing Officer Council has introduced an informational website, the Content ROI Center.

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CMO Council Launches The Content ROI Center Site

The new Content ROI Center features executive interviews, case studies, thought leadership, research, and conversations about the strategies, technologies, and practices that are helping marketers improve the effectiveness and efficiency of their digital content initiatives.

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Discover the Best Practices for Branded Content Marketing

The Content ROI Center is a go-to source of thought leadership and services to help marketers more fully leverage the power of content to grow business opportunities and brand presence.

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CMO, Meet The CIO. CIO, CMO.

A report from the CMO Council gives hope: it found 80% of marketers and 88% of IT experts say working together is critical to ensure customer centricity. (There is it again – the need to be 100% buyer-focused).

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Why Buyers Don’t Trust Your Content (And What You Can Do About It)

The CMO Council recently published a white paper – Better Lead Yield in the Content Marketing Field – that contains both good news and bad news for B2B content marketers. The white paper is based on a survey of more than 400 B2B content consumers conducted by the CMO Council’s Content ROI Center and NetLine Corporation.

The CMO Council recently published a white paper – Better Lead Yield in the Content Marketing Field – that contains both good news and bad news for B2B content marketers. The white paper is based on a survey of more than 400 B2B content consumers conducted by the CMO Council’s Content ROI Center and NetLine Corporation.
Read more at http://www.business2community.com/content-marketing/why-buyers-dont-trust-your-content-and-what-you-can-do-about-it-0554024#hyOfD4ox3KpPYlRk.99

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Random Acts Of Content: Driving Better Results In B2B Content Marketing

A recent report from the CMO Council, which examined the current state of B2B content marketing, found that a whopping 87 percent of B2B content seekers believe online content has either “a major or moderate impact on vendor preference and selection.”

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Social Customer Experiences That Matter

In a Lithium-CMO Council social media survey conducted earlier this year, we found that 47 percent of social customers expect a response to an online service request within one hour.

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Cutting Through The Crap – The Grand Content Experiment

A new report by the CMO Council entitled Better Lead Yield in the Content Marketing Field found that 87% of the respondents said that online content plays a major or moderate role in the influencing vendor selection. The content they trust and value most?

A new report by the CMO Council entitled Better Lead Yield in the Content Marketing Field found that 87% of the respondents said that online content plays a major or moderate role in influencing vendor selection. The content they trust and value most?
Read more at http://www.business2community.com/content-marketing/cutting-through-the-crap-the-grand-content-experiment-0541065#AXuLU6g5S8QxYYTj.99

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June 2013

Why Events Are The Final Frontier In Data-Driven Marketing

The CMO Council, in a recent study, pronounced that trades shows and other events are falling woefully behind other marketing techniques in terms of measurable ROI.

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4 Ways SEO Impacts B2B Content Marketing Initiatives

B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine.

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Report: Digital Marketers Need A Better B2B Strategy

When trying to find way to improve B2B marketing the report, “Better Lead Yield in the Content Marketing Field,” focused less on the strategy as a whole and more on the individual parts that make up B2B marketing, such as conversion and multi-channel communication.

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The CMO/CIO Bond: How Solid Is Yours?

While CMOs often save time by developing tech-driven programs that somehow bypass their IT departments, going rogue usually backfires, according to a new report from Forrester.

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60% B2B Decision-Makers Are Moderately Influenced With Online Content

If content is king, then content marketing is the royal way of connecting marketers and consumers. Undoubtedly, its is a prime way to reach business-to-business (B2B) decision-makers, and a good number of these executives say content does sway them toward certain vendors.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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