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The trends that drive digital transformation require the marketing department to become a key stakeholder, the same as the IT department, and the lines of business.
Marketeers zien de waarde wel van het personaliseren van digitale interacties met klanten, maar hoe krijg je het voor elkaar?
CMO Council Study Audits Variance in Digital Experience Among Global Brands; Only 21 Percent of Marketers Say They Are Very Good at Captivating and Engaging Audiences
A new report from the CMO Council shows that while the benefits are clear, digital engagement could still be better.
Recent study reveals marketers still struggle to effectively unify content and commerce
One of the big challenges for global brands is to reach out to varied audience through their digital campaigns.
The CMO Council study, based on input from 287 global senior marketers, revealed the degree to which marketers are embracing new digital channels and content management technologies to increase the value of customer engagements.
When consumer packaged goods giant Procter & Gamble sneezes the marketing world catches a cold. That’s because, as the world’s biggest media spender, this P&G is the bellwether for client-agency relationships, and other marketers tend to follow suit.
With all of the customer information now available to them, chief marketing officers feel they’re not getting the analysis and execution expertise they need from their current agencies.
The Chief Marketing Officer (CMO) Council has launched a new study centred on how marketing can effectively generate more qualified sales leads through compelling thought leadership content, a task that has proven to be a struggle for marketers today.
More Than Half of Marketers Say Their Demand Generation Strategies Don’t Measure Up and Are Less Than Effective, Reveals New CMO Council Study
The latest report released by the Chief Marketing Officer (CMO) Council centers on how marketing can more effectively generate qualified sales leads through compelling thought leadership content—a task that has proven to be a struggle for marketers today.
More Than Half of Marketers Say Their Demand Generation Strategies Don't Measure Up and Are Less Than Effective, Reveals New CMO Council Study; Lack of Consensus on What Is Really a Valued Lead
CMO Council study confirms businesses aren’t doing enough to effectively generate sales leads through compelling thought leadership content
Digital spending has always been an area of debate in almost every single company worldwide. The prominence of digital world, thanks to social media and the internet is a key factor.
Internet advertising is the second largest method of advertising in the world, but MENA is yet to catch up.
Long before Nirvana was a band, it was simply a state of bliss or pure happiness – an idyllic place to take one’s mind. What would that look like for a marketing leader
The recent flurry of ad-tech acquisition deals clearly demonstrates that the industry is shifting its focus to developing solutions that support premium inventory.
A recent survey on corporate branding suggests marketing leaders are missing the boat by failing to embrace digital technologies in their efforts to attract millennial workers.
A new study from the CMO Council, entitled “Making The Workplace A Brand-Defining Space,” suggests that there is a disconnect between our brands’ personalities and the degree to which our employees embody those brand personalities. But a new social media service for business called CultureSphere aims to change all that, and may just put the old “company meeting” to shame.