Time: 5:30pm - 8:00pm

Mobile marketing is one of the fastest growing categories in the marketing mix.  Marketers must define how mobile marketing should play into their overall marketing program and what level of priority and investment they should give mobile. In his presentation, Sybase's SVP of Corporate and Field Marketing will discuss why mobile is a critical marketing tactic, where it fits with other tactics in the a company’s marketing mix, examples of specific mobile marketing tactics and the quantitative and qualitative results they produced for Sybase, an SAP Company that delivers mission-critical enterprise software to manage, analyze and mobilize information.

As always, CMO Council members can register for this event at the discounted partner rate of $25! Register

The 2012 MMA Forum New York is the leading mobile marketing event that brings together professionals from across the ecosystem. Driven by new technologies and increased device consumption, spending on mobile marketing continues to see unprecedented growth.

In this year's Forum, industry leaders will take the stage to share their insights around consumer-centric engagement, strategies and tactics. Register today and learn the mobile options available to you, including how to embrace mobile, integrate it into your daily business, effectively delight your customers and fiscally benefit your business. Don't miss out.

Who should attend:

- Brand marketers who want to walk away with tangible ways to successfully integrate mobile marketing into their mix

- Agencies who want to be experts for their clients

- Media companies, technology enablers, operators all constituents of the mobile ecosystem who need to hear what marketers want from the mobile industry

Do you sit on the board or report directly to the CEO? Then join The CMO Leadership Board, facilitated and attended by some of the world’s most exciting and controversial business minds. As one of just 20 CMOs, gain a unique and rare opportunity to spend time with your international counterparts, discussing and debating ‘preparing for the future of marketing’ alongside some of these already confirmed attendees:

• CMO, Microsoft UK
• CEO, Guardian Media Group Radio
• Managing Director, comparethemarket.com
• Global CMO, FanKiX
• SVP & CMO, VFA
• CMO UK, Zurich Financial Services
• SVP & CMO, Nets

Two carefully tailored panels have been designed to get you thinking outside the box, challenging the status quo and advancing your knowledge around ‘aligning marketing and business strategy,' and ‘future proofing marketing against what lies ahead.'

Attendance to this meeting is strictly by invitation only, and has extremely limited in space. To request your invitation, please email exchangeteam@iqpc.com quoting “CMO Leadership Board, CMO Council Membership.”

Today’s customers have control. They can spend money anywhere in the world at the click of a button, they have more information at their fingertips than ever imagined, and they can tell billions of people, in just seconds, everything they're thinking. The truth is, your brand is in their hands. Tailored for Marketing Leaders who are striving to better understand their customers whilst managing marketing spend and ROI in a volatile economic climate, the CMO Exchange provides you with a unique and rare chance to discuss the issues keeping you awake at night with your international peers.

Space is limited to just 60 executives, so please request your invitation here for a complimentary place as a CMO Council member.

For details on remaining sponsorship opportunities please contact exchangeteam@iqpc.com or call +44(0) 207 368 9500.

Digital Cream San Jose is Econsultancy’s exclusive, free, invitation-only roundtable event taking place June 19 at the San Jose Marriott. This event is your opportunity for senior client-side digital marketers to discuss best practice and the reality of digital marketing with the industry’s ‘cream of the crop.’ Digital Cream is designed to help you meet your peers and learn from each other about the latest best practice, what's working and what's not. It's a 'hands-on' participatory event: you will network and learn through discussion, roundtables and debate. The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.

Request an invitation

RDC 2012 will attract more than 200 of the top corporate exhibitors and event managers with six and seven-figure annual budgets from throughout the U.S. The draw for these buyers will be more than 45 seminars and general sessions devoted to the urgent issues that drive exhibit marketing today. RDC 2012 will also offer strategic level insights into what senior level event managers should do to optimize their event production for maximum business value. The faculty at the RDC 2012 will include many of the nation’s leading exhibit marketing experts and practitioners, as well as university professors from several prominent business schools. The foundation of this must attend event has been formed through building learning communities around specific issues that challenge the day to day execution of event managers. Educators, end-users and industry suppliers will collaborate to move the industry forward and develop policies and business plans to guide our industry into the next generation of event production.

This July in San Francisco, SMPS will bring together leading experts and marketing and business development professionals working in the design and building industry for Build Business: Take Action. This national conference will equip you with critical information, innovative strategies, best practices, and valuable knowledge—challenging you to return to work with solid action items and bold plans to make an impact on your design or building firm’s performance.

This action-packed 3-day conference offers attendees 30 powerful learning sessions, 2 dynamic keynote speakers, and unparalleled networking opportunities to learn from peers and make and renew priceless business contacts. Visit www.buildbusiness.org for conference details—including the schedule of events, educational program, session descriptions, and networking opportunities—and to register. Firms registering three or more staff benefit from a team discount (details on the web site).

Educational activities during Build Business are approved for 10.5 continuing education units (CEUs) for the SMPS Certified Professional Services Marketer Program. In addition, the program should meet criteria set forth by other professional societies and state licensure boards for continuing education requirements, including LUs from the American Institute of Architects.

Hosted by the World Brand Congress and World CSR Day, the third annual CMO Asia Awards will recognize the best of the best in marketing and branding -- both on an organizational and individual level.

For more details contact andrewkelly@cmoasia.org

Growing year on year in attracting the crème de la crème from over 16 countries in the Asia Pacific region to compete and be recognised for their brilliance in marketing strategy, creativity in execution and performance in delivering real business results, the APPIES continues to be a prestigious annual awards festival. Organised by the Institute of Advertising Singapore, it is also one of the most invigorating and inspiring knowledge exchange platforms for marketers in the region. This year too, APPIES will include two days of LIVE campaign presentations and stimulating keynote sessions by industry experts from some of the most admired companies. That’s why we like to think of APPIES as the TED for marketing.

Now in its 3rd year, Apps World has grown to be one of the leading global multi-platform events in the mobile industry, and this year’s Earls Court 2 event is set to be the biggest yet. With over 5000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals expected for two days of high level insight and discussion. There will be 10 targeted workshop tracks, speed meeting, 1-1 meetings, parties, and awards the event will be tackling a spectrum of issues across the app ecosystem. Entry to the Developer Zone, Droid World and the exhibition are free.

Full workshop passes start from £375. Save 15% using exclusive CMO Council discount code CMO15 when registering here: http://www.apps-world.net/europe/