Look for technology and marketing thought leadership every month from Marketing Magnified.
|Sign up for the Mailing List|
Date: October 20, 2015 - October 23, 2015
Location: Boston, MA
Venue: The Westin Boston Waterfront
MarketingProfs’ B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’ll be the place where the leaders, the innovators, the people who make things happen gather to learn about the latest in B2B marketing and share the secrets to their success. Oh, and belly laughs, creative networking, shenanigans, and marketers-after-dark antics—like a special private concert during B2B After Dark at the House of Blues Boston.
The 2015 event includes 54 sessions on topics every multi-disciplined B2B marketer needs to know, from content and the changing world of digital communications to marketing operations and the fundamentals of becoming—and staying—a CMO who gets how all the pieces go together. Plus, keynotes by Google’s Avinash Kaushik, MIT’s Sherry Turkle, and Peter Sagal from NPR’s “Wait Wait … Don’t Tell Me”. And new, pre-conference training workshops designed and led by MarketingProfs’ in-house instructional design team.
Now in its ninth year, #mpb2b is still intimate enough that you’re sure to meet up with some of your favorite marketing pals, but big enough that you’ll find more than enough smarts to inspire you to MAKE marketing magic.
As a CMO Council member, you can save $250 on your registration using code ATTHETOP (psst: you can also share with your staff if you’d like them to get in on the action, too).
Date: November 10, 2015 - November 12, 2015
Location: New Haven, CT
Venue: Yale School of Management
Presented by Yale School of Management, this three-day program is designed for marketers, heads of research/insights, and heads of innovation who want to understand and influence consumer decision-making. Marketing departments spend billions on messaging intended to influence consumers. These expensive persuasion attempts often yield mixed results.
Behavioral Economics combines three decades of research from psychologists, economists, and marketers to broaden our understanding of factors that drive consumer choice in the marketplace. This is crucial for designing products, market research instruments, and winning communication and pricing strategies. Participants learn how to lead their organizations using new ways of understanding consumers.
Lead your organization informed by new ways of thinking about consumers based on the latest behavioral science research—uncovering the real drivers of consumer choice.
Develop a deep understanding of how behavioral economics can immediately help solve pressing business challenges.
Champion a culture of experimentation throughout your organization based on test-and-learn theory and practice.
Master Behavioral Economics with Leading Yale Scholars, including:
Ravi Dhar, George Rogers Clark Professor of Management and Marketing, Director of the Yale Center for Customer Insights
Shane Frederick, Professor of Marketing, Yale School of Management, and an expert in preference, framing effects, and decision-making under uncertainty
WHO SHOULD ATTEND: Executives with at least 10 years of experience who lead functional teams in such areas as marketing, branding, insights, innovation, product management, digital, strategy, and communications.
$6,850 per person (includes meals and lodging)
Groups of 4 or more from the same company receive a 15% discount
For more information, contact: firstname.lastname@example.org or email@example.com to enroll, obtain program daily agenda, or ask other questions about the program. More information is also available on the Yale website.
Date: November 17, 2015 - November 19, 2015
Location: Chicago, IL
Venue: Hyatt Regency Chicago
Join over 400 digital marketers on November 17-19 as ClickZ Live (formerly SES) returns to Chicago with the action-packed, educationally-focused agenda that will cover the latest digital marketing tips, tricks and tools that will make you rethink your strategy and provide actionable takeaways to revolutionize your marketing campaigns in 2016.
Confirmed brands on the agenda include: Hasbro (opening keynote), The Coca-Cola Company (morning keynote), Lenovo (afternoon keynote), Unilever, Hootsuite, Tribune Publishing, Cisco, Anixter, Microsoft, and more.
For more information about this event and to view the full agenda, please visit: www.clickzlive.com/chicago/agenda-day1.php
Special offer for CMO Council members: use code CHICMO15X during registration to get $600 off the full price!
Date: November 26, 2015 - November 28, 2015
Location: Mumbai, India
Venue: Taj Lands End
The World Marketing Congress, home of the Master Brand Awards, will bring marketing leaders together to recognize those brands that stand out in a world of permanent, unrelenting change and explore a variety of important topics, including:
Changing Marketing Dynamics - Towards a sustainable tomorrow!
Marketing in today's world is not just about the product; it's about the culture in which the product is marketed
Uncovering The Unconscious: Power of Brands in Recalling Nostalgic Memories
Customer Empowerment, Perceptions, and Sustainability
Putting marketing in its place