The third dinner in a series, marketing executives from top telecommunications, retail, CPG, entertainment and hospitality companies will gather to dissect unique areas of the overall customer experience.

In today’s competitive customer experience world, even the smallest glimmer of customer intimacy and centricity that can mean the difference between a win or a loss. Lots of lip service is being paid to getting customers to love a brand, but how do we prove how well we know our customer? How are we segmenting for success? Or are we simply cutting the data the best we can?

Networking Reception: 6:30 pm
Dinner: 7:00 pm
Cost: Complimentary

To request an invitation, please contact Kamilla at knosovitskaya@cmocouncil.org or 650-433-4165.

Time: 11AM PST / 2PM EST

Given the heightened expectations from customers for flawless experiences, and the heightened expectations from management to optimize revenues, marketers are being challenged to enhance the overall customer experience by moving away from the traditional product-centric marketing model. Customer-centricity has become the new mantra for marketers looking to leverage the deep insights and intelligence that can be mined from customer data. The challenge is how to shift from looking at campaigns and instead looking at customer dialogs and engagements.

Focusing on the customer and harnessing analytics to fuel initiatives that retain and acquire customers, C-level marketers are earning a place in the board-level bottom line conversation. In addition, true collaboration between sales, marketing and customer service departments can pave the way for a customer experience that truly caters to the customer. 

The third in an ongoing dialog, this webinar will explore how data, analytics, segmentation and strategy can come together to create a superior customer experience that generates advocacy and propels brands.  The CMO Council has invited speakers who will share how to make marketing, on all levels, customer-centric. Some of the key issues our speakers will focus on include:

• Best ways to gain a holistic view of the customer
• How to measure customers in terms of lifetime value propositions and thereby measure marketing performance
• Bringing sales, marketing and customer service departments together to most effectively predict churn and produce the best (read: most profitable) customer experience
• Customer relationship marketing strategies to reduce burn and minimize churn

REGISTER HERE!

For questions, please contact Kristina Do (kdo@cmocouncil.org)

The second dinner in a series, marketing executives from top telecommunications companies will gather to dissect unique areas of the overall customer experience.

In today’s competitive customer experience world, even the smallest glimmer of customer intimacy and centricity that can mean the difference between a win or a loss. Lots of lip service is being paid to getting customers to love a brand, but how do we prove how well we know our customer? How are we segmenting for success? Or are we simply cutting the data the best we can?

Networking Reception: 6:30 pm
Dinner: 7:00 pm
Cost: Complimentary

Please contact Leora (ltanjuatco@cmocouncil.org) to request an invitation.

This dinner kicks off a series of dinner dialogs where marketing executives from top telecommunications companies will gather to dissect unique areas of the overall customer experience.

In today’s competitive customer experience world, even the smallest glimmer of customer intimacy and centricity that can mean the difference between a win or a loss. Lots of lip service is being paid to getting customers to love a brand, but how do we prove how well we know our customer? How are we segmenting for success? Or are we simply cutting the data the best we can?

Networking Reception: 6:30 pm
Dinner: 7:00 pm
Cost: Complimentary

Contact Kristina (kdo@cmocouncil.org) to request an invitation.

Time: 2:00 PM EST / 11:00 am PST (1 Hour)

The level of choice and options – from pricing plans to the devices themselves – have added layer upon layer of complexity for today’s communications service providers. From new market entries threatening to lure market share away with the promise of unlimited data, robust infrastructure and advanced technologies, CSPs must look at how their total customer experience – from acquisition through to continued and sustained retention – is achieved.

Speakers:

Alicia Dietsch - VP Marketing Communications and Operations - AT&T

Patrick Surry - Group Solutions Officer, Customer Analytics – Pitney Bowes Software

Liz Miller – VP, Operations – CMO Council

Topics will include:

• The evolution of the customer segmentation model – and identifying which segments may be hurting business

• The strategic imperative behind a culture and strategy of customer-centricity

• Reacting to and reducing churn

• How AT&T is looking at its customers to determine the most profitable road to market

Register -->

The Marketing 360 Exchange West Coast has been designed to bring together senior marketing executives focused on executing leading strategies to achieve brand excellence and greater profitability. Invite only, this is an exclusive event for senior-level networking and idea exchange. Attendees will have the opportunity to debate and strategize with peers at interactive sessions and participate in one-on-one meetings with leading solution providers.

To ensure the Exchange offers the highest degree of relevancy for attendees, only senior executives responsible for marketing management and strategic planning within their corporation are invited. Participants must represent organizations with annual revenues exceeding $750 million and hold senior marketing roles at a corporate, division or geo level. Those who meet the selection criteria will receive complimentary registration and two nights accommodation at the host venue. Please note that there will be a cancellation fee for those who do register and then cannot attend.

As the Exclusive Knowledge Partner for this conference, the CMO Council has access to a limited number of VIP passes for qualified members interested in speaking or attending as a delegate. Please send a short email with your credentials and areas of expertise to Matt Martini (mmartini@cmocouncil.org ) if you are interested in participating.

Whether you love them, hate them, or simply don’t understand them, generic top-level Web domains are here. We invite you to join in the debate and play an active role in this conversation on December 13 2011. This exclusive, closed-door roundtable will allow leading brand marketers to learn how cross-industry peers view this seismic shift to the landscape of the World Wide Web. Space is extremely limited, so please let us know if you would like to confirm your role in this roundtable. We look forward to your engagement and participation at this timely and topical CMO Council gathering.

To RSVP for the event, please contact: 

Kamilla Nosovitskaya

Senior Marketing Program Coordinator 

knosovitskaya@cmocouncil.org / 650-433-4165

Sit down with your peers to hear their thoughts on implementing transformational programs to revitalize marketing operations, accelerate customer acquisition and revenue, and predict how to better shape and influence market demand. All this, as the complexity of mapping and modeling the marketing mix continues to multiply and new digital channels present opportunities for more targeted, timely and relevant interactions with customers.

To request an invitation, please contact:

Kamilla Nosovitskaya (knosovitskaya@cmocouncil.org - 650.433.4165)

Time: 5:00pm - 8:00pm (held in conjunction with The 2011 CMO Congress)

Selected Discussion Topics:

• Transform to Better Perform: The New Era of Smarter Marketing
• More Gain, Less Strain: Optimizing Marketing Partner Performance and Value in a Digital World
• Assessing the Gains From New Top-Level Web Domains: Discussion on the competitive advantages, costs, concerns and complexities of ICANN’s transformational move to remake internet marketing, search and navigation with new internet extensions for brands

To RSVP, please contact Matt Martini at mmartini@cmocouncil.org or +1 650-433-4145.

Time: 3:00pm - 6:00pm (reception and dinner to follow)

Selected Discussion Topics:

• More Gain, Less Strain Report From the CMO Council: Optimizing Marketing Partner Performance and Value in a Digital World
• Corporate Social Innovation, Inc.: Strategies for Driving Business Growth Through Social Innovation
• Assessing the Gains From New Top-Level Web Domains: Discussion on the competitive advantages, costs, concerns and complexities of ICANN’s transformational move to remake internet marketing, search and navigation with new internet extensions for brands

To RSVP, please contact Matt Martini at mmartini@cmocouncil.org or +1 650-433-4145.

Time: 12:00pm - 3:00pm (held in conjunction with The 2011 World Brand Congress)

Selected Discussion Topics:

• Transform to Better Perform: The New Era of Smarter Marketing
• Corporate Social Innovation, Inc.: Strategies for Driving Business Growth Through Social Innovation
  

To RSVP, please contact Matt Martini at mmartini@cmocouncil.org or +1 650-433-4145.

Time: 3:00pm - 6:00pm (dinner to follow)

Selected Discussion Topics:

• Assessing the Gains From New Top-Level Web Domains: Discussion on the competitive advantages, costs, concerns and complexities of ICANN’s transformational move to remake internet marketing, search and navigation with new internet extensions for brands
• The Variance in Social Brand Experience: Understanding the Voice, Velocity and Value of Social Media
• More Gain, Less Strain: Optimizing Marketing Partner Performance and Value in a Digital World

To RSVP, please contact Matt Martini at mmartini@cmocouncil.org or +1 650-433-4145.

Time: 3:00pm – 6:00pm (reception and dinner to follow)

Selected Discussion Topics:

• Adding More Sizzle to Social Media Marketing: Leveraging Consumer-Inspired Content to Drive Brand Compatibility, Conversations, Connections & Commerce
• Localize to Optimize Sales Channel Effectiveness: Powering Performance on a Field Marketing Level Through Localized Content, Advertising, Promotions, Search Contacts + Cyber Community Connections
• Assessing the Gains From New Top-Level Web Domains: Discussion on the competitive advantages, costs, concerns and complexities of ICANN’s transformational move to remake internet marketing, search and navigation with new internet extensions for brands

In addition to reviewing the findings of the CMO Council’s 2011 Localize to Optimize Sales Channel Effectiveness Report, conversations will focus on board member intentions and explorations into the new gTLD discussion and how they are assessing, planning and integrating strategies to take advantage of the new domain naming strategies that are underway. Also, we will be leading a discussion with global brands on how they are defining Social Brand Identities and taking inventive approaches to engaging segmented, global audiences.

To RSVP, please contact Matt Martini at mmartini@cmocouncil.org or +1 650-433-4145.

Time: 6:00pm - 9:00pm (dinner included)

Selected Discussion Topics:

• Assessing the Gains From New Top-Level Web Domains: Discussion on the competitive advantages, costs, concerns and complexities of ICANN’s transformational move to remake internet marketing, search and navigation with new internet extensions for brands
  

• Localize to Optimize Sales Channel Effectiveness: Powering Performance on a Field Marketing Level Through Localized Content, Advertising, Promotions, Search Contacts + Cyber Community Connections
  

Conversations will focus on board member intentions and explorations into the new gTLD discussion and how they are assessing, planning and integrating strategies to take advantage of the new domain naming strategies that are underway. Also, we will be leading a discussion with global brands on how they are defining Social Brand Identities and taking inventive approaches to engaging segmented, global audiences. We will also discuss plans and objectives for new campaigns and engagements to continue the expansion of the CMO Council in the APAC region.

To RSVP, please contact Matt Martini at mmartini@cmocouncil.org or +1 650-433-4145.

Sit down with your peers to hear their thoughts on implementing transformational programs to revitalize marketing operations, accelerate customer acquisition and revenue, and predict how to better shape and influence market demand. All this, as the complexity of mapping and modeling the marketing mix continues to multiply and new digital channels present opportunities for more targeted, timely and relevant interactions with customers.

To request an invitation, please contact:

Leora Tanjuatco (ltanjuatco@cmocouncil.org - 650.433.4146)

Kamilla Nosovitskaya (knosovitskaya@cmocouncil.org - 650.433.4165)

OMMA Social is designed to guide marketers and agency execs through the terrain of social media and how it relates to your brand or web property. This one-day conference will address social marketing challenges and provide insight into the future of this medium including valuable information on all the tools and resources available to utilize social media to its fullest potential. Top names in the industry will share secrets for connecting with consumers online using social networks and uncover new insights and emerging trends of this burgeoning phenomenon.

More than ever before, marketers are implementing transformational programs to revitalize marketing operations, accelerate customer acquisition and revenue, and predict how to better shape and influence market demand. All this, as the complexity of mapping and modeling the marketing mix continues to multiply and new digital channels present opportunities for more targeted, timely and relevant interactions with customers.

Transformation of the processes, strategies and platforms that enable marketing performance is top of mind for senior marketers as they look for more efficient and measurable ways to engage audiences and leverage digital media channels. In fact, according to the CMO Council’s Marketing Outlook study in 2011 (which includes perspectives from over 700 global marketers), embracing new marketing execution systems, sales and channel optimization strategies, and data-driven analytics models are big priorities. These ideas will be discussed in a series of intimate dinner dialogues.

Leora Tanjuatco, ltanjuatco@cmocouncil.org, 650-433-4146 or Kamilla Nosovitskaya, knosovitskaya@cmocouncil.org, 650-433-4165

The Chief Marketing Officer (CMO) Council is teaming with the New Zealand 2011 and MasterCard International to host a gathering of senior marketers preceding the finals of the upcoming Rugby World Cup 2011 in October. The program will be produced under the auspices of the CMO Council’s GeoBranding Center (www.geobrandingcenter.org ), which aggregates best practices, news, content, and insight on nation branding, place of origin product promotion, as well as destination, venue and attraction marketing. Hundreds of marketers in the travel, hospitality, visitor and tourism, economic development, and trade and commerce sectors are actively engaged in the GeoBranding community on a global level. Last year, the GeoBranding Center teamed with Brand South Africa to undertake studies around that country’s hosting of the 2010 Football World Cup. This included analytics on the tonality and sentiment of editorial coverage and online conversation, a creative crowdsourcing contest with Zooppa.com, and a review of the brand value and economic benefits of hosting the world’s most popular sporting event.

Senior marketers from the ANZ region and the rest of the world are invited to participate in the GeoBranding Caucus, along with visiting marketers representing Rugby World Cup partners and sponsors. These include brands like MasterCard, Heineken, Emirates Airlines, DHL, Societe Generale, ANZ Bank, Microsoft, RIM’s Blackberry, Toshiba, Land Rover and Brancroft Estate. A three-hour interactive session will be followed by a reception for visiting executives, media and dignitaries. Agenda discussion topics will include:

• Making the business case for sports event hosting and sponsorship by countries, cities and brands
• Rugby World Cup 2011 economic impact report prepared by MasterCard International - Presented by Stuart Cameron, VP of Regional Marketing & Sponsorships
• Using country of origin marketing and branding to drive demand for commodities and products – the New Zealand and Australian experience
• Maximizing marketing efficiency and advertising effectiveness – adopting new platforms, tools and technologies for driving revenue, response and return

If you are interested in attending or would like more information, please contact Matt Martini at mmartini@cmocouncil.org or +1 650.433.4145.

Time: 10:00 am PT / 1:00 pm ET
Given the significant shift and re-allocation of marketing dollars into online, mobile, social and interactive digital media channels, there is a significant need for senior marketers to better understand online performance and effectiveness measures, the relevance and value of online marketing programs, and the impact of return and spend through enhanced online metrics and analytics. But, according to the State of Marketing report in 2010, the top measures and metrics for tracking the effectiveness of online marketing and advertising spend by CMOs are largely surface measures that do not tap into the true performance measures afforded by today’s analytics models To answer this call, the CMO Council is developing a series of conversations designed to examine and advocate the need for more strategic understanding of key performance drivers to elevate digital marketing performance beyond unique visitors and page views. The first conversation will focus on the shifting needs of senior marketers to develop more comprehensive performance measures to map, track and assess customer engagement, experience and return on web investments. The CMO Council will partner with Google, a global leader in analytics and digital marketing measurement, to understand where and how senior marketers can leverage analytics and advanced measurement to gain insight into what drives engagement and conversion. Marketers must link website and campaign analytics to get a true picture of the entire path to conversion. Through this measurement, marketers can continue to improve and develop an effective customer experience, measure and track performance of digital, mobile and social engagements, and create fully integrated campaigns along with the appropriate KPIs which are essential to robust measurement of the multiple channels marketers are managing today.

Speakers:

Amy Chang - Director, Product Management - Google

Jorge Laguna - Senior Director, Digital Analytics - HP

Megan O'Connor - Global Director, Digital & Social Marketing - Levi Strauss & Co.

Liz Miller - VP, Operations - CMO Council

To register for this webcast, please visit http://cmocouncil.org/digital-marketing-performance-webcast.php

The CMO Council will be hosting an APAC Advisory Board Meeting on Thursday, July 21st, the evening prior to the 2011 CMO Asia Awards. In addition to reviewing the findings of the CMO Council’s 2011 Marketing Outlook Survey and the State of Marketing Report, conversations will focus on board member transformation intentions and an exploration of what initiatives are underway and delivering value. Discussions will cover the degree to which marketing transformation is being driven by digital innovation and customer empowerment, and how this is requiring greater collaboration between marketing and IT groups.

Please confirm your attendance with Matt Martini (mmartini@cmocouncil.org or +1 650-433-4145) at your earliest convenience.

Transform to Better Perform is a new CMO Council and IBM/Unica thought leadership initiative aimed at driving innovation and collaboration to further marketing practices. Join us for dinner as we bring together marketing executives to discuss transformational programs to revitalize marketing operations, accelerate customer acquisition and revenue, and predict how to better shape and influence market demand.

To RSVP, please contact Kamilla Nosovitskaya at knosovitskaya@cmocouncil.org

Transform to Better Perform is a new CMO Council and IBM/Unica thought leadership initiative aimed at driving innovation and collaboration to further marketing practices. Join us for dinner as we bring together marketing executives to discuss transformational programs to revitalize marketing operations, accelerate customer acquisition and revenue, and predict how to better shape and influence market demand.

To RSVP, please contact Kamilla Nosovitskaya at knosovitskaya@cmocouncil.org

Marketers today are challenged more than ever to be on top of their game when it comes to embracing digital channels, technologies and devices for competitive advantage. Often, the brands that stand out and differentiate themselves are those that are able to seamlessly integrate multiple channels, leverage data insights and customer knowledge to deliver more personalized engagements, and drive demand for products or services with enabling solutions.

The inaugural awards ceremony will be held at the Merkle 2011 CRM Executive Summit in San Diego, Calif., the theme of which ties directly to the core message of these Innovation Awards, CRM 2.0: Optimizing Your Customer Portfolio.

Click here to visit the event website.

To RSVP, please email: events@merkleinc.com

On Wednesday, May 25 at 1pm ET , 60 of the world's leading marketers will share breakthrough strategies, tactics, and case studies on the edge of enterprise marketing and technology today, as part of an innovative, free one-hour virtual conference called M.Tech 2011 . During the one-hour virtual conference, you'll hear from speakers such as: Donovan Neale-May, Executive Director, CMO Council; Bev Thorne, CMO of Century 21; Dan Marks, CMO of First Tennessee Bank; top analysts from Forrester, eMarketer, Econsultancy and others; Anne Holland, publisher of WhichTestWon.com; David Meerman Scott, author of Real Time Marketing and PR; and many more. Hosted by the Enterprise Marketing Management Group at IBM, M.Tech 2011 will reveal answers to questions about marketing and technology that every marketing executive must understand - and capitalize on. Subjects covered include:

• The surprising (and even unknown) ways that technology can increase the productivity of your marketing team
• Radically effective tools and trends just over the horizon, certain to revolutionize marketing in the coming years
• How enterprise marketing technology can help you personalize your customer relationships, and simultaneously achieve unexpectedly high levels of automation for your business
• The most important opportunities you may be missing out on today that could immediately increase your marketing ROI—and put you far ahead of the curve

If you can't make it live, the recording of M.Tech 2011 will be made available after the event at no charge, so register now at http://mtech2011.com .

Transform to Better Perform is a new CMO Council and IBM/Unica thought leadership initiative aimed at driving innovation and collaboration to further marketing practices. Join us for dinner as we bring together marketing executives to discuss transformational programs to revitalize marketing operations, accelerate customer acquisition and revenue, and predict how to better shape and influence market demand.

To RSVP, please contact Leora Tanjuatco at ltanjuatco@cmocouncil.org

The CMO Council is bringing together an exclusive group of CSP executives for a roundtable discussion on the eve of the upcoming TM Forum Management World Conference in Dublin, Ireland. This by-invitation-only gathering is being hosted at the nearby 5-star Shelbourne Hotel in Dublin City Centre and will engage operations, IT, and marketing execs from some of the world’s most prominent communications operators to discuss issues, imperatives and challenges around today’s complex subscriber landscape. We’ll review findings and reports from a landmark industry survey and additional perspectives from more than a dozen operator executives including AT&T, Deutsche Telekom, Vodacom, and many others. And we’ll follow with an informal, interactive forum to discuss common challenges and opportunities, culminating in a complimentary cocktail and dinner reception.

Please contact Matt Martini at mmartini@cmocouncil.org for details or to enquire about a spot at the table.

Marketing Indaba is the introductory annual event dedicated to the marketing industry in South Africa. The event aims to provide the biggest B2B platform for leading companies to showcase their latest tools and products, build brand market and develop business expansion opportunities across the African market.

Jeremy Swart, IBM's Sales Leader for Enterprise Marketing Management Solutions, South and Sub-Saharan Africa will be moderating a CMO Council Panel Discussion on Thursday, May 19th (10:40am - 11:20am). The topic will be Transform to Better Perform: Driving Business Performance Through the Science of Smarter Marketing and will feature CMO Council Africa Advisory Board members Kathryn Sakalis, Marketing Director for the Foschini Group, and Nandi Scorer, Head of Group Marketing for Sanlam. The panel will examine the growing imperative faced by senior marketers to transform the processes, strategies and platforms that enable marketing performance as they look for more efficient and measurable ways to engage audiences and leverage digital media channels.

CADEK Media
info@cadek.co.za

The Engage Summit, March 15-18, 2011 in Park City, UT is quickly emerging as the premier event on using customer intelligence to drive business outcomes. Speakers include Guy Kawasaki, Arkadi Kuhlmann (Chairman & President of ING DIRECT USA), Jeremiah Owyang, Forrester Analyst Andrew McInnis, Bruce Temkin, Todd Rowe (Google’s head of worldwide channel sales), JetBlue’s Bonny Simi and many more. The 46 workshops, panel discussions, presentations and deep-dive product trainings, attendees will discover how to gain new insights from their data more quickly and learn ways to improve even the simplest of surveys. Together, we'll challenge the status quo as we discuss how to generate more and deeper insights from collected feedback and drive more significant business improvement. Save $100 when you register using CMO promo code at http://engagesummit2011.eventbrite.com/.

+1 801 617 8000
info@allegiance.com

on Thursday, May 12th the CMO Council will be hosting a gathering of our Africa Advisory Board at the Investec offices in Sandton, South Africa. The board meeting will begin at 3:00pm with a complimentary reception to follow. In addition to reviewing the findings of the CMO Council’s 2011 Marketing Outlook Survey and the State of Marketing Report, conversations will focus on board member transformation intentions and an exploration of what initiatives are underway and delivering value. Discussions will cover the degree to which marketing transformation is being driven by digital innovation and customer empowerment, and how this is requiring greater collaboration between marketing and IT groups. We will also focus on how to extract more business value from sports marketing programs, particularly how to align sponsorships with business objectives, negotiate and structure the best deals, and manage and optimize sponsorship relationships and investments.

Please confirm your attendance with Matt Martini (mmartini@cmocouncil.org or +1 650-433-4145) at your earliest convenience.

on Wednesday, April 20th the CMO Council will be hosting a gathering of our MENA Advisory Board at the Armani Hotel in Downtown Dubai.

The board meeting will begin at 3:00pm and will be followed by a complimentary reception and dinner in Dubai’s Burj Khalifa. In addition to reviewing the findings of the CMO Council’s 2011 Marketing Outlook Survey and the State of Marketing Report, conversations will focus on board member transformation intentions and an exploration of what initiatives are underway and delivering value. Discussions will cover the degree to which marketing transformation is being driven by digital innovation and customer empowerment, and how this is requiring greater collaboration between marketing and IT groups.

Please confirm your attendance at your earliest convenience with Matt Martini (mmartini@cmocouncil.org).

On April 13, The Internationalist is organizing a one-day summit in New York for 100 marketing leaders at New York's Trump Soho. Called THE INTERNATIONALIST 100, its theme is: 100 LEADERS | 100 IDEAS | 100 POWER BRANDS - Reinventing Marketing Leadership amid Global Complexity. This client-focused, thought-leadership event will offer ideas to meet the increased responsibilities of 21st century marketers in a more accountable, real-time world. This annual gathering will enable marketers to connect, share challenges and listen to fresh perspectives in the right-sized setting among peers. The goal of The Internationalist is to provide enough ideas in a day to fuel everyone's thinking for the next 6 months in our ever-changing marketing, advertising and media environment.

CMO Council Executive Director Donovan Neale-May will be moderating a panel at the summit titled Driving Innovation Through Marketing + Technology Integration. The session will cover how today's marketers are challenged more than ever to be on top on their game when it comes to embracing digital channels, technologies and devices for competitive advantage. This can be done to more effectively engage, transact, acquire, retain, monetize and support their markets. With customer experience frequently dependent on the level of personalized interaction, content relevance and timely response, marketers have to be more adept at teaming with IT groups and to innovate and improve web sites, call centers, social media, mobile touch and point-of-sale or service transactions. Often brands can stand out and differentiate themselves by enhancing the conversion process, purchase cycle, delivery and use of products and services by enabling technology solutions.

To register with your exclusive CMO Council Partner discount, click here and use promotional code CMO100 (case sensitive).

The Gartner Customer 360 Summit, March 30-April 1 in Los Angeles, CA is a must-attend event for CRM business, marketing and IT leaders and provides complete coverage of the new strategies and technologies that are enabling organizations to better understand and engage their customers, build loyalty and grow the business. Experience two agenda programs across five in-depth content tracks including a brand new Marketing Strategies and Technologies Program for CMOs and senior marketing leaders. CMO COUNCIL Members: save $300 when you register with priority code CMO at gartner.com/us/crm

Gartner Events
+1 866 405 2511 (US and Canada)
+1 650 226 0825 (International)
email: us.registration@gartner.com

The CMO Council will be hosting a gathering of its North American Advisory Board on Tuesday, March 29th in Los Angeles. In addition to reviewing the findings of the CMO Council’s 2011 Marketing Outlook Survey and the State of Marketing Report, conversations will focus on board member transformation intentions and an exploration of what initiatives are underway and delivering value. Discussions will cover the degree to which marketing transformation is being driven by digital innovation and customer empowerment, and how this is requiring greater collaboration between marketing and IT groups.

please contact Matt Martini at mmartini@cmocouncil.org with any inquiries.

Is collaboration the new black? In today’s constantly evolving business climate, collaboration has become the trendy solution to enhancing business performance. While communication is paramount, is the mere promise of increased collaboration enough? This is one of the major conversations sparked by the CMO Council and Accenture’s research, The CMO-CIO Alignment Imperative. We will discuss the collaboration of IT and Marketing, with all its complexities, in a series of Dinner Dialogues.

The 2010 CMO Summit will brings together CMO, CIO, CFO, CPO and CSO stakeholders to discuss best practices, share insights and challenge thinking around how alignment, integration and partnership can synchronize the C-Suite and creative competitive advantage through optimized customer experience, improved marketing effectiveness and measurable operational efficiencies. Attendees can expect CEO headliners who will outline their expectations of the CMO and marketing function; CMOs who have spearheaded transformation programs that have aligned, integrated and bound marketing to IT, Finance, Operations and beyond; and key leaders from the CIO, CPO, COO and CSO functions to share how partnership and collaboration can drive growth, enable effectiveness and more effectively manage operational requirements.

For more info contact: Matt Martini, mmartini@cmocouncil.org

With the advancement of mobile technology and smart phones, qualitative and quantitative data collection processes can now be seamlessly integrated into mobile devices, making it easier for researchers to engage participants and more fun for participants to respond to research. The international conference on Market Research in the Mobile World (Twitter #mobileMR) will be held on the 2 & 3 December 2010 in Berlin. This highly interactive event will bring together top researchers and practitioners to discuss new challenges and opportunities of leveraging mobile devices as a new way for collecting data and capturing real-time insights.

During two days, our mission will be to understand the dreams and expectations of the younger generation dreams and, thus, to define the business innovations that will engage them.
We invite you to come and interact with international and Chinese experts on global trends and China insights, sociology, design or new Media and share your perspective with participants from a diverse range of industries.

The Mobile Cloud Computing Forum explores how cloud computing technologies will become a disruptive force in the mobile world, making mobile apps more sophisticated and allowing them to be offered to a much broader audience of mobile subscribers. It will explore the mobile applications that will lead the growth, the key technologies, players and initiatives involved, new business models that will be introduced, and the barriers that must be overcome.

EIBTM is the leading global event for the meetings and incentive industry, held in the vibrant business and tourism destination of Barcelona. The event delivers three days of focused access to a dynamic business environment, thought provoking professional education and business networks for exhibitors, Hosted Buyers and trade visitors.
Our aims are simple . . .to promote the best business-to-business exhibitions floor, supported by the best networking and best professional education, underpinned by an expended and global Hosted Buyer® Programme.

Apps world, a two day event taking place on the 30th November & 1st December at Olympia 2, has been designed to create a unique platform to bring together the next generation of this rapidly developing sector. An event for App Developers, Network Operators, OS Vendors, Brand & Marketing Managers and Technology providers; looking to connect, build partnerships and network whilst becoming educated and inspired by the latest developments within this exciting industry.

Are you looking to quantify your social media efforts? Do you want to have constant customer engagement? If the answer is yes, join us in Sydney at the Sheraton on the Park for iStrategy 2010 to learn, network, share ideas, and understand how to build your online marketing strategy to its fullest potential.
iStrategy 2010 Sydney brings together the cream of the Oceanic leaders in social media marketing. iStrategy Sydney will give delegates the valuable insight they need to: Drive Revenue Growth, Create Value from Digital Assets, Develop Innovative and Creative Online Strategies and achieve a Market Leading Online Position.

Digital Media Asia is WAN-IFRA's leading event on new media in Asia. It will showcase how cutting edge media organisations are currently using the most advanced Digital Media platforms for syndicating and monetizing newspapers, magazines, broadcasters or books contents.

You will be able to explore current trends, business models and go-to-market strategies on topics that will include:

* Operator strategy, success and insights
* Mobile AppStores deployments and successes
* Mobile advertising monetization strategies
* Revenue drivers for next generation mobile content
* Deployment of mPayments services and products
* Cross industry partnerships opportunities

This conference is designed to foster interaction between all stakeholders in Mobile 2.0 value chain, with the ultimate goal of providing you with ideas to reinvigorate your mobile strategy and deals to be brokered with new industry contacts.

The 2010 CMO Council Africa Advisory Board Meeting will be held in Cape Town and Johannesburg on November 11th. This closely follows a Middle East advisory board meeting in Dubai on November 9th. Dimension Data will host the Africa gathering at its Western Cape offices and provide a virtual video conference link with its Bryanston, Johannesburg office for those unable to travel to Cape Town. Audio dial-in options will also be available for members across Africa.

Matt Martini, Advisory Board Coordinator (mmartini@cmocouncil.org)

• Introduction of New Members and CMO Council Global Update
• GeoBranding: Defining and Shaping Middle East Perceptions Globally.
  Strategies for Nation Branding, Destination Marketing and Commercial Hub Development in the Region
• Targeting and Activating the SME Market in the MENA Region
  New Ways to Engage and Energize Entrepreneurs and Emerging Growth Companies
• Mobile Relationship Marketing – Middle East Insights + Opportunities
  Leveraging the Pervasive, Personalized Channel of Engagement with 243 Million Regional Consumers
• Planning + Programming for 2010 (Education, Events, Themes, Platforms, Partnerships, Recruitment)

Matt Martini, Advisory Board Coordinator (mmartini@cmocouncil.org)

The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers. DMA2010 will feature hundreds of educational sessions, roundtables, forums, and case studies led by the direct marketing community's best and brightest thought leaders. Plus, you'll meet thousands of people from around the globe in the world's largest marketing Exhibit Hall.

How are leaders in business leveraging their customers, partner networks and channels to innovate and deliver the best possible customer experience? Learn direct from key leaders in the industry share their best practices and insights.

For more info contact: Dreena Whitefiled, dwhitfield@globalfluency.com

Lofty insights help us to see where we're headed a few years down the road. But between now and then, as sales go, so goes the company. What are today’s best-of-breed sales techniques and platforms, and how are they evolving to accommodate new market realities? How has the Discovery Educator Network (DEN) become the largest product user/advocacy group among educators? A recent study for top marketing officers advises that digital marketing is driving a major transformation in global marketing organizations. In this new world, agencies are taking a back seat as clients build new internal skills, deploy marketing performance platforms, and improve campaign effectiveness and outcomes. Hear these issues translated into useful “take-aways” by folks living them daily and leading the changes.

Top opt-in marketers are finding new ways to grow lists, engage prospects and improve ROI. They, along with MarketingSherpa experts, will share their secrets of success over two power-packed days of practical, hands-on training within dual B2B and B2C tracks.