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The CMO Council's new Market Sense-Ability Center is dedicated to the growth of sustainable competitive advantage through the development of Market Sense-Ability. You can take the CMO Sense-Ability Audit to rate your own company's level of Market Sense-Ability. You can also read our new white paper on the Ever-Alert Enterprise and download other relevant articles and content.
Audit and Assess Organizational Sensitivity and Responsiveness to Customers, Competitors and Business Conditions
The increasing speed, complexity and turbulence of global business in the 21st Century require organizations to cultivate a new cultural mindset of Market Sense-Ability. Successful companies today have the capacity to understand, predict and respond to changing customer needs, new market directions and shifting competitive dynamics. Companies who achieve this Market Sense-Ability can expect to out-perform their peers.
The CMO Council's new Market Sense-Ability Center is dedicated to the growth of sustainable competitive advantage through the development of Market Sense-Ability. You can take the CMO Sense-Ability Audit to rate your own company's level of Market Sense-Ability. You can also read our new white paper on the Ever-Alert Enterprise and download other relevant articles and content.
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ARE YOU INTERESTED IN BENCHMARKING YOUR COMPANY'S MARKET CULTURE? The velocity and complexity of global business are challenging your company to move faster, work smarter and think further ahead than the competition. To be successful, you must develop a market-driven corporate culture that excels at understanding, predicting and responding to its customers, competitors and market dynamics. The CMO Council and its partner, MarketCulture Strategies, are engaging in a unique opportunity to help leading marketing executives take a deep dive into understanding and evaluating the critical cultural factors that define market-driven, customer-centric enterprises. The Market Responsiveness Index (MRI) is a benchmarking instrument and service that will allow your company to measure, understand and improve critical success factors to achieve sustainable competitive advantage through enhanced Cultural Sense-Ability. If you're ready to become a change agent for greater customer- and market-centricity, register here to get more information about the Market Responsiveness Index and how it can help you achieve greater performance across your company. |
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Is Your Company As Customer-Focused As You Think? • Forbes Listening to customers in new ways uncovers countless opportunities for differentiation and innovation. • 1to1 Media It's time for Customer Listening 2.0 • CustomerThink General Motors Needs a Culture Change • CustomerThink Effective leadership: Building a successful corporate culture • International Business Times For radical innovation, corporate culture matters more than location • MIT Sloan Management Review Building memories is the goal of Build-A-Bear founder and CEO, Maxine Clark--and she relies on her customers for help. • Fast Company Market-focused products generate sustainable businesses • Financial Post |
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Chief Culture Officer: How to Create a Living, Breathing Corporation. |
Contending that culture is an overlooked factor in successful businesses, anthropologist and Massachusetts Institute of Technology researcher Grant McCracken makes the case for the creation of a chief culture officer atop each company. Entertaining and provocative—in a chapter called "Philistines," he directs disdain at such figures as Harvard Business School professor Clayton Christensen and Scott Cook of 