Profitability from Subscriber Acuity

Embracing Behavior-Based Pricing Models    Program details »

State of Marketing 2012

The CMO Council's Sixth Annual WorldWide Assessment of Marketing Planning, Budget Allocation, Organizational Development, Group Operational Effectiveness, and Compensation    Program details »

Online Advertising Performance Outlook

Optimizing the Value of Online Advertising Spend and Digital Media Channel Performance in Furthering Customer Acquisition    Program details »

Customer Attainment From Event Engagement

Aimed at benchmarking the business value of trade shows and events.

Engage at Every Stage

Where and how mobile relationship marketing is being embraced across industries

APAC Digital Marketing Performance Dashboard

Exploring the state of digital marketing across Asia in order to benchmark levels of adoption, traction, and success

Greater Gains From Digital Campaigns

Aiming to amplify engagement through streamlined digital deployment

Improve Every Marketing Move: Advancing Customer Intelligence Capabilities In APAC

How using high performance analytics yields more valuable customer engagement

Integrate to Accelerate Digital Marketing Value

Driving eMarketing performance with the right platforms, people, and processes

Delivering Positive Impressions During Market Depressions

As the global financial crisis and U.S. credit rating downgrade takes grip, banks of all sizes are challenged to leverage and activate custom media channels to reassure, engage, inform, advise, and notify customers, stakeholders, and investors. Quick response to ever-changing conditions and market gyrations requires nimble content provisioning and adept use of digital media channels for rapid versioning, content personalization, and customization relative to audience types and levels of sophistication.