Get Exact in How You Contact

This program aims to bring the telecom marketing community together to discuss enhancing the customer experience by analyzing past customer behavior.

Delivering Positive Impressions During Market Depressions

As the global financial crisis and U.S. credit rating downgrade takes grip, banks of all sizes are challenged to leverage and activate custom media channels to reassure, engage, inform, advise, and notify customers, stakeholders, and investors. Quick response to ever-changing conditions and market gyrations requires nimble content provisioning and adept use of digital media channels for rapid versioning, content personalization, and customization relative to audience types and levels of sophistication.

Localize to Optimize Sales Effectiveness

Program will focus on driving best practices and thought leadership in optimizing the delivery of localized marketing support.

More Gain, Less Strain

A wide range of forces are testing traditional agency-client relationships, multiplying marketing procurement needs, complicating purchasing cycles worldwide, as well as reshaping and diversifying the marketing mix.

Bringing Dexterity to Subscriber Complexity

Managing the Challenge of Change and Choice in Communications and Media Markets.

CMO-CIO Alignment Imperative

Driving Revenue Through Customer Relevance Aligning the CMO and CIO to Achieve Agile Intelligent Marketing.

The 2011 State of Marketing

The CMO Council surveyed over 750 of its members to gather insights and contributions for its seminal report, The 2011 State Of Marketing: Outlook, Intentions and Investments.

Competitive Gain in the Demand Chain

Best Practice Profiles and Process Innovations from Leaders in About Driving Frontline Performance and Go-to-Market Excellence.

The Variance In the Social Experience

The CMO Council, in partnership with Lithium Technologies, will undertake an eight-week authority leadership initiative to highlight the role social media is playing in developing, shaping and advancing today’s customer experience. As the new CtoB paradigm evolves, consumers are enjoining their own personal networks for advice, product selection, service validation and after-market assistance. Social media and trusted business networks have evolved into dynamic self-help communities, peer-to-peer referral channels, and group purchasing ecosystems that are growing economic factors and forces in the market.

Activating + Amplifying Advocacy

Social media platforms popped up overnight, bringing with them unprecedented changes and valuable venues for word-of-mouth marketing.  Facebook, Twitter, Foursquare - the list is growing, as are the opportunities and challenges.