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Webinar Series: How CSPs are Enhancing the Customer Experience
PITNEY BOWES WEBINAR ONE: CUSTOMER CHURN REDUCTION & RETENTION MARKETING IN TELECOMMUNICATIONS
As communications service providers (CSPs) become increasingly inundated with demands for additional choices and options for consumers, it is becoming more difficult to provide an optimal customer experience and maintain high customer retention rates. And when it comes to marketing, a focus on product offerings is no longer enough, as the need for customer centricity–involving data, insights, and a true understanding of the consumer–is becoming vital to the success of a marketer's efforts. The CMO Council, Pitney Bowes, and AT&T are teaming up to deliver the first webcast in a three–part series to discuss new requirements that will aid in creating effective retention marketing strategies and enhancing the customer experience.
March 7, 2012
11:00 am PST / 2:00 pm EST
Speakers :
Alicia Dietsch – VP, Marketing Communications & Operations – AT&T
Patrick Surry – Group Solutions Officer, Customer Analytics – Pitney Bowes Software
Liz Miller – VP, Operations – CMO Council
Resources :
Customer Centricity in the Telecommunications Industry White Paper
Business Gain From How You Retain: Studies, White Papers and Reports
