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April 2014

Premiering on 19th and 20th of May 2014, Smart Data Summit 2014 will bring together over 250 leading IT & Marketing players from key sectors under one roof at the Sofitel Dubai The Palm Resort and Spa.

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March 2014
03.26.14 CUSTOMER CONTENT SHARING CIRCLES STRONGLY IMPACT PRE-SALE VENDOR SELECTION, REPORTS NEW STUDY CMO Council Finds Business Buying Behavior Shifts Based on Content Sharing Behavior, Selling Cycle Phase, Budget Authority and Role in Decision-Making Process

CMO Council Finds Business Buying Behavior Shifts Based on Content Sharing Behavior,  Selling Cycle Phase, Budget Authority and Role in Decision-Making Process

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03.20.14 ASIA-PACIFIC MARKETERS SEEK GREATER ROLE IN CUSTOMER EXPERIENCE; TIME FOR BUSINESS EXECUTION TO MATCH BRAND EXPECTATION New CMO Council Study With SAP Maps Operational Gaps in Marketing Claims, Business Practices and Customer Experience; Asia-Pacific Companies Must Create More Customer-Committed Cultures  More »
03.03.14 AUTO INDUSTRY FAILING TO TAP POWER OF SOCIAL MEDIA TO DELIVER ACTIONABLE SALES LEADS, SAYS REPORT BY CMO COUNCIL CMO Council Report Finds Auto Ecosystem Marketers Looking for Better Ways to Integrate Marketing With Sales Generation and Sales Funnel Activities  More »
February 2014
02.21.14 CMO COUNCIL IDENTIFIES SECRETS TO CMO SUCCESS IN YEARLONG LEADERSHIP AUDIT First-of-Its-Kind Self-Assessment Reveals the Most Successful CMOs Aspire to be CEOs, Highlights Key Factors Driving Career Success in Latest Issue of PeerSphere  More »
January 2014
01.22.14 BIG BUSINESS SEES BIG VALUE IN SMALL BUSINESS BUT STRUGGLES TO UNDERSTAND, SEGMENT AND ENGAGE WITH AMERICA'S $5 TRILLION SMB MARKET New CMO Council Survey of Large Enterprise Marketers Reveals More Brand Spending on SMB Customers but Deficiencies in Data, Insights and Campaign Effectiveness  More »
November 2013
11.14.13 ENTERPRISES GET FAILING GRADES IN CMO COUNCIL SCORECARD OF CUSTOMER SALES INTELLIGENCE New Marketer Survey Reveals Major Deficiencies in Real-Time Customer Information Provisioning; Automated Mining of Big Data Lacking in Most B2B Organizations  More »
October 2013
10.07.13 AMERICA'S INNOVATION SHOWCASE™ KICKS OFF IN SAN FRANCISCO ON OCTOBER 16 Michael Tchong’s Social Revolution and the CMO Council Partner on Inaugural Event to Celebrate and Inspire the Next Wave of Tech-driven Innovations  More »
August 2013
08.27.13 CMO COUNCIL IDENTIFIES CHALLENGES AND BEST PRACTICES IN CROSS-BORDER MARKETING Marketers Across Multiple Industry Segments Discuss How Their Brands Have Overcome Obstacles and Achieved Multi-Geographical Success in Latest Issue of PeerSphere  More »
July 2013
07.31.13 CMO COUNCIL LAUNCHES CONTENT ROI CENTER WEBSITE TO FURTHER BEST PRACTICES IN CONTENT MARKETING Increasing Investments in Content Marketing Mandate Greater Focus on Strategies, Tools and Practices to Increase Engagement and Return  More »
07.28.13 CMO COUNCIL CONTRIBUTES TO DEVELOPMENT OF FUTURE ASIA-PACIFIC MARKETING LEADERSHIP Partnering With the Smarketing Group of Singapore Management University, the CMO Council’s Asia-Pacific Advisory Board Provides Firsthand Knowledge to Aspiring Marketing Leaders  More »
June 2013
06.03.13 B2B MARKETERS MUST IMPROVE RELEVANCE AND PERFORMANCE OF DIGITAL CONTENT, NOTES NEW CMO COUNCIL STUDY Business Buyers Rate Vendor Content Poorly in Value and Trustworthiness; Survey Reveals High Incidence of Digital Content Sharing and Great Buyer Dependence on Online Content Sourcing  More »
May 2013
05.09.13 CMO COUNCIL PARTNERS WITH FUNMOBILITY TO LAUNCH FIRST EVER CMO COUNCIL GLOBAL MOBILE MARKETING NEWS APP New Mobile App for iOS and Android Devices Delivers CMO Council News, Events and Content to On-the-Move Chief Marketing Officers  More »
April 2013
04.23.13 SENIOR MARKETERS CALL FOR BETTER MEASUREMENT OF EVENT VALUE; NEW TECHNOLOGIES HELPING, REVEALS NEW CMO COUNCIL STUDY New CMO Council Report on Event Marketing Underscores Central Role in Customer Engagement, but Senior Marketers Want Better Tracking of Business ROI to Justify Future Investments  More »
04.04.13 CMO COUNCIL TAPS VOICE-TO-TEXT INNOVATOR FOR TRANSCRIPTION SERVICES New Partnership With TranscribeMe Enables Faster Turnaround and Sharing of Global Thought Leadership Content


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04.02.13 CMO COUNCIL FINDS BIG DATA CRITICAL TO CUSTOMER-CENTRIC CULTURES New Study Reveals Total Partnership and Collaboration Between Marketing and IT Often Stymied by Lack of Common Definition of Customer Centricity and Battles Over Budget  More »
March 2013
03.11.13 CMO COUNCIL’S LATEST ISSUE OF PEERSPHERE FEATURES GLOBAL MARKETING ROUNDUP CMO Council Releases Q1 2013 Edition of Its Peer-Powered Quarterly Journal for Digital Download  More »
03.06.13 CMO COUNCIL TEAMS WITH NETLINE FOR CONTENT SYNDICATION Partnership Expands Distribution of Thought Leadership Reports to 15,000 Web Publishing Channels; Adds Precision Targeting and Reporting Capability to Maximize Content ROI  More »
February 2013
02.20.13 BRAND CAMPAIGN AUTOMATION KEY TO DRIVING CHANNEL AND FIELD SALES EFFECTIVENESS IN EXPANDING SOCIAL, MOBILE AND LOCAL MARKETING WORLD New CMO Council Report Finds Challenges in Localization Strategies As Chief Marketing Officers Look to Use New Digital Channels to Support Customer Engagement Through Local Sales Networks  More »
January 2013
01.24.13 TELCO MARKETERS EYE OVER-THE-TOP PLAYERS AS OPPORTUNITY, NOT THREAT; PROVIDERS LOOK TO BOOST REVENUES THROUGH PARTNERSHIPS AND ALLIANCES Research Sponsored by HP Shows Marketers Are Enthusiastic About Owning Customer Experience; Call for New Views Into Customer Intelligence and Behaviors to Optimize Subscriber Pricing and Service Model  More »
December 2012
12.03.12 POSITIVE OUTLOOK FOR CHIEF MARKETERS GLOBALLY; SALARIES UP, BONUSES TIED TO PERFORMANCE CMO Council's State of Marketing 2012 Report Maps Spending Plans, Details Functional Vitality and Progress in All Regions of the World  More »
November 2012
11.27.12 CMO COUNCIL OFFERS MARKETING LEADERSHIP SELF-AUDIT Uses 4P Assessment and Advancement Model from Thomas Barta Consulting

For many chief marketing officers, moving into a CEO role and serving on
corporate boards are primary career goals. To help them on their way, the Chief Marketing Officer (CMO) Council today announced it is teaming with a former… More »

11.20.12 BUDGET RESTRICTIONS AND TALENT SHORTAGE FAIL TO DAMPEN CONFIDENCE IN DIGITAL MARKETING AS TRANSFORMATION CONTINUES ACROSS ASIA - PACIFIC New Study From CMO Council and Adobe Shows High Hopes and Increasing Management Support for Investment as Marketers Commit to Digital Marketing to Engage Consumers More Effectively  More »
October 2012

The Chief Marketing Officer (CMO) Council, today announced the launch of the Content ROI Center, a new strategic interest community dedicated to the evolving discipline of content marketing. The center was formed to audit and assess the… More »

10.17.12 CMO COUNCIL'S PEERSPHERE DEVOTES COVER STORY TO EVOLVING ROLE OF CHIEF MARKETERS CMO Council Releases Second Edition of Its Peer-Powered Quarterly Journal for Digital Download

Chief marketing officers are under pressure to own critical areas of authority and influence inside enterprise organizations, reports the Chief Marketing Officer (CMO) Council in its latest issue of PeerSphere, a peer-inspired,… More »

10.09.12 ENGAGE AT EVERY STAGE: THE NEW MOBILE MARKETING MANDATE New CMO Council Study Explores Global Brand Uptake of Mobile Relationship Marketing; Brand Interaction Now in the Hands of More Savvy and Socially Connected Consumers

The desire to engage at every stage of the customer lifecycle has always been the unrealized goal of savvy marketers, but this may no longer be the case. Marketers are putting mobile interaction in the hands of consumers and finding… More »

August 2012
08.29.12 MOBILE PHONE USERS LACK LOYALTY BUT RELY HEAVILY ON SERVICES Watch Out Carriers, Expect More Vocal and Visible Complaints From Consumers Mad About Bad Experiences, Hidden Fees, and Poor Service Quality, Reports CMO Council

The world’s 6.5 billion mobile phone subscribers are likely to become vocal and active detractors if they have a negative customer experience, reveals a new global study by the Chief Marketing Officer (CMO) Council.

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July 2012
07.23.12 ASIA- PACIFIC COMPANIES USING ADVANCED ANALYTICS TO BE MORE CUSTOMER- CENTRIC CMO Council Dialogues Reveal Top Marketers Are Being Challenged to Filter Vast Volumes of Customer Data in Efforts to Make Their Brands More Knowledgeable, Relevant, and Valued

An elite group of senior marketers from across the Asia-Pacific region are meeting this week to discuss the findings of a new study by the Chief Marketing Officer (CMO) Council on how companies can engage with customers in a more… More »

June 2012
06.28.12 New Book, Precision Marketing: Maximizing Revenue Through Relevance, Exposes Need to Drive Advocacy and Loyalty with Customer-Centric Engagements CMO Council Executive Director Donovan Neale-May Pens Forward for Release by Sandra Zoratti and Lee Gallagher

Authors Sandra Zoratti and Lee Gallagher, both leading marketers with years of experience working with Fortune 500 brands to transform their communications and customer engagements, have released a new book, Precision Marketing:… More »

May 2012
05.29.12 Mandate To Embrace And Execute On Digital Marketing Tops Strategic Agenda Of C-Suite And Line-Of-Business Leaders, Reports CMO Council Doing More With Customer Data and Priming Sales Pipeline Has Most Appeal to Management Teams Seeking Better Targeting, Website Performance, and Search Effectiveness

Digital marketing has become a key strategic conversation with C-level executives, and it is really not a suprise. However, according to this CMO Council research, most marketers appear to be struggling to move beyond the use of tactical… More »

April 2012
04.05.12 Premiere Edition Of PeerSphere Available The CMO Council Journal - Now Available for Download

The Chief Marketing Officer (CMO) Council, has released the inaugural issue of PeerSphere, the first peer-inspired, peer-driven, and peer-influenced quarterly journal.

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04.03.12 CMO Council Announces Q1 Additions to Regional Advisory Boards The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter

The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter of 2012.

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February 2012
02.29.12 Webtrends' Hope Frank Appointed to North America Advisory Board of the Chief Marketing Officer (CMO) Council

The CMO Council, a global network of over 6,000 senior marketing executives controlling an estimated $330 billion in annual marketing spend, has selected Hope Frank, chief marketing officer for digital marketing and optimization leader… More »

January 2012
01.23.12 Ad Agencies Struggling to Evolve in Digital Age, Reports CMO Council; Clients Experience High Turnover of Interactive Marketing Firms New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to Digital

PALO ALTO, Calif. (Jan. 23, 2012) – A milestone Chief Marketing Officer (CMO) Council report on client/agency effectiveness—dubbed “More Gain, Less Strain”—says the marketing shift to digital, social, and… More »

December 2011
12.20.11 New Report Rates Bank Communications Effectiveness During a Year of Global Financial Turmoil CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real Time

The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought. Many are re-evaluating and assessing the best way to communicate, maintain customer confidence, and quickly… More »

12.07.11 CMO Council Study Reveals Consumers Want Better Experience, Deeper Engagement, and More Value From Brands Through Social Media Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy By Better Engaging Customers with Social Media

Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of the Chief Marketing… More »

October 2011
10.31.11 Traditional Media Lagging in Share of Localized Marketing Spend; Experiential, Direct and Digital Programs Seen as More Effective New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales Performance

Localized marketing is becoming a critical area of strategic focus and competitive advantage for brands, reports the Chief Marketing Officer (CMO) Council. Just 12 percent of marketers believe they have highly evolved campaigns and… More »

10.16.11 CMO Council to Host GeoBranding Caucus With New Zealand 2011 Destination Marketing and Places of Origin Branding Top October 19 Agenda; MasterCard to Present Econometrics of Sports Event Hosting and Brand Sponsorship to Global and Regional Marketers Attending

On October 19, The CMO Council is co-hosting a half-day GeoBranding Caucus with NZ 2011 at the KPMG office in Auckland. Attending will be Australia and New Zealand brand marketers, Rugby World Cup sponsors, destination marketers, as well… More »

10.11.11 New Report Reveals Opportunities for Bank Marketers to Find New Routes to Revenue Beyond Levying Fees For Basic Banking Services CMO Council Study Shows Bank Customers Weary of Fees With No Additional Service But Open to Upgrading Services; Consumers Say They Want Help with Financial Education, Wealth Management and Delivering

A tighter economy is forcing consumers to become more educated about their finances and banks have the opportunity to mentor and help with more personalized counseling and convenient services, reports the Chief Marketing Officer (CMO)… More »

September 2011
09.29.11 Bill Ogle, CMO of Motorola Mobility to Deliver CMO Council Keynote at MMA Forum London Opens Second Day of MMAF with CMO Council State of Marketing Report and Mobile Relationship Marketing Campaign Highlights

The Mobile Marketing Association (MMA) today announced that Bill Ogle, Senior Vice President and Chief Marketing Officer at Motorola Mobility and CMO Council Advisory Board Member, will be giving the opening keynote on day two of the MMA… More »

09.23.11 CMO Council to Support White House 'Innovation Recognition' Campaign with Office of Science and Technology Policy

The Chief Marketing Officer (CMO) Council is putting its support behind White House, GSA and Office of Science and Technology Policy (OSTP) initiatives to team with the private sector on formative intellectual capital programs. Aimed at… More »

09.06.11 CMO Council to Publish Peer-Powered Journal for Print and Digital Media Formats Previews PeerSphere Magazine at GRAPH EXPO 2011 and Announces Partnerships with Quark, Ricoh, and Frederic Printing to Extend Reach Across Print, Web, Email, and Digital Devices

The Chief Marketing Officer (CMO) Council, a global executive affinity group controlling more than $200 billion in annual marketing spend worldwide, has announced a multi-channel, multi-format publishing initiative that will deliver an… More »

August 2011
08.16.11 CMO Council Study Sees Marketing Supply Chain Materials Gaps Detracting from Retail Effectiveness Up to 50 Percent of Marketing Consumables Deemed Waste As Marketers Lack Critical View Into Provisioning Logistics, Consumption Metrics and Localized Needs

Up to 50 Percent of Marketing Consumables Deemed Waste As Marketers Lack Critical View Into Provisioning Logistics, Consumption Metrics and Localized Needs

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July 2011
07.18.11 OPERATIONAL TRANSFORMATION SETS STAGE FOR RENEWED COMMITMENT TO MARKETING PERFORMANCE MEASUREMENT, REPORTS CMO COUNCIL Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and Accountability

Say goodbye to "Random Acts of Marketing" as integration, alignment, visibility and return on investment (ROI) all top the list of requirements for marketing performance improvement through 2011, reports the Chief Marketing Officer (CMO)… More »

07.11.11 GLOBAL OPERATORS BESET BY MISLIGNMENT AND LEGACY MINDSET, IGNORING ROUTES TO REVENUE, AND STRUGGLING WITH USING SUBSCRIBER DATA TO IMPROVE CUSTOMER EXPERIENCE New Report and Industry Executive Study and Dialogs from the CMO Council Show Service Providers and Cable/Satellite System Operators Need to Factor in a More Customer-Centric, Insight-Led Approach  More »
June 2011

The CMO Council has announced new additions to its regional leadership groups in the Middle East, Africa, Asia Pacific and India.

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Merkle (, the nation's fastest growing customer relationship marketing (CRM) agency, and the Chief Marketing Officer (CMO) Council, (, a global network of over 6,000 senior corporate marketing leaders… More »

May 2011
05.23.11 UTILITY MARKETERS DEPLOYING DATA-DRIVEN SOLUTIONS TO LEAD WALLET-WEARY CUSTOMERS BEYOND BILLING BLUES AND METER FRUSTRATION New CMO Council Study Shows Messaging and Content Can Grab Attention But Relevance and Targeted Engagements Activates Advocates and Addresses Service Demands

Customers expect higher service, are questioning costs, and are often struggling to make ends meet – and they expect their utilities help-out by providing information on savings, conservation, bill management and even rewards. A new… More »

05.18.11 CHIEF MARKETERS ADJUSTING TO NEW ROLE AS CHANGE AGENTS AND CATALYSTS FOR CORPORATE PURPOSE AND FUNCTIONAL SYNERGY New Study by CMO Council Suggests Patronage, Partnership and Performance Are Key to CMO Success as Pressure Mounts to Transform Global Marketing Groups

A new authority leadership initiative by the Chief Marketing Officer (CMO) Council, entitled "Renovate to Innovate: Building Performance-Driven Marketing Organizations," suggests there are three essential ingredients for early success by… More »

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408.677.5300 x5333

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