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For many chief marketing officers, moving into a CEO role and serving on
corporate boards are primary career goals. To help them on their way, the Chief Marketing Officer (CMO) Council today announced it is teaming with a former… More »
The Chief Marketing Officer (CMO) Council, today announced the launch of the Content ROI Center, a new strategic interest community dedicated to the evolving discipline of content marketing. The center was formed to audit and assess the… More »
Chief marketing officers are under pressure to own critical areas of authority and influence inside enterprise organizations, reports the Chief Marketing Officer (CMO) Council in its latest issue of PeerSphere, a peer-inspired,… More »
The desire to engage at every stage of the customer lifecycle has always been the unrealized goal of savvy marketers, but this may no longer be the case. Marketers are putting mobile interaction in the hands of consumers and finding… More »
The world’s 6.5 billion mobile phone subscribers are likely to become vocal and active detractors if they have a negative customer experience, reveals a new global study by the Chief Marketing Officer (CMO) Council.
More »An elite group of senior marketers from across the Asia-Pacific region are meeting this week to discuss the findings of a new study by the Chief Marketing Officer (CMO) Council on how companies can engage with customers in a more… More »
Authors Sandra Zoratti and Lee Gallagher, both leading marketers with years of experience working with Fortune 500 brands to transform their communications and customer engagements, have released a new book, Precision Marketing:… More »
Digital marketing has become a key strategic conversation with C-level executives, and it is really not a suprise. However, according to this CMO Council research, most marketers appear to be struggling to move beyond the use of tactical… More »
The Chief Marketing Officer (CMO) Council, has released the inaugural issue of PeerSphere, the first peer-inspired, peer-driven, and peer-influenced quarterly journal.
More »The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter of 2012.
More »The CMO Council, a global network of over 6,000 senior marketing executives controlling an estimated $330 billion in annual marketing spend, has selected Hope Frank, chief marketing officer for digital marketing and optimization leader… More »
PALO ALTO, Calif. (Jan. 23, 2012) – A milestone Chief Marketing Officer (CMO) Council report on client/agency effectiveness—dubbed “More Gain, Less Strain”—says the marketing shift to digital, social, and… More »
The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought. Many are re-evaluating and assessing the best way to communicate, maintain customer confidence, and quickly… More »
Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of the Chief Marketing… More »
Localized marketing is becoming a critical area of strategic focus and competitive advantage for brands, reports the Chief Marketing Officer (CMO) Council. Just 12 percent of marketers believe they have highly evolved campaigns and… More »
On October 19, The CMO Council is co-hosting a half-day GeoBranding Caucus with NZ 2011 at the KPMG office in Auckland. Attending will be Australia and New Zealand brand marketers, Rugby World Cup sponsors, destination marketers, as well… More »
A tighter economy is forcing consumers to become more educated about their finances and banks have the opportunity to mentor and help with more personalized counseling and convenient services, reports the Chief Marketing Officer (CMO)… More »
The Mobile Marketing Association (MMA) today announced that Bill Ogle, Senior Vice President and Chief Marketing Officer at Motorola Mobility and CMO Council Advisory Board Member, will be giving the opening keynote on day two of the MMA… More »
The Chief Marketing Officer (CMO) Council is putting its support behind White House, GSA and Office of Science and Technology Policy (OSTP) initiatives to team with the private sector on formative intellectual capital programs. Aimed at… More »
The Chief Marketing Officer (CMO) Council, a global executive affinity group controlling more than $200 billion in annual marketing spend worldwide, has announced a multi-channel, multi-format publishing initiative that will deliver an… More »
Up to 50 Percent of Marketing Consumables Deemed Waste As Marketers Lack Critical View Into Provisioning Logistics, Consumption Metrics and Localized Needs
More »Say goodbye to "Random Acts of Marketing" as integration, alignment, visibility and return on investment (ROI) all top the list of requirements for marketing performance improvement through 2011, reports the Chief Marketing Officer (CMO)… More »
The CMO Council has announced new additions to its regional leadership groups in the Middle East, Africa, Asia Pacific and India.
More »Merkle (www.merkleinc.com), the nation's fastest growing customer relationship marketing (CRM) agency, and the Chief Marketing Officer (CMO) Council, (www.cmocouncil.org), a global network of over 6,000 senior corporate marketing leaders… More »
Customers expect higher service, are questioning costs, and are often struggling to make ends meet – and they expect their utilities help-out by providing information on savings, conservation, bill management and even rewards. A new… More »
A new authority leadership initiative by the Chief Marketing Officer (CMO) Council, entitled "Renovate to Innovate: Building Performance-Driven Marketing Organizations," suggests there are three essential ingredients for early success by… More »
Merkle, the nation's fastest growing customer relationship marketing (CRM) agency, and the Chief Marketing Officer (CMO) Council, a global network of senior marketing decision makers and brand leaders, today revealed the finalists for its… More »
The CMO Council has named business leader Ray Knight as Chairman of the CMO Council's Latin America Advisory Board. Knight’s background includes serving as Chief Marketing Officer or equivalent for a variety of private and publicly… More »
The Chief Marketing Officer (CMO) Council announced a major new thought leadership initiative to examine the extent and effects of a demanding new world of subscriber complexity and choice in today's communications services market. … More »
Younger, smarter banking customers with a desire for greater digital interaction and online engagement are challenging banks in Australia to deliver more personalized, value-added services with greater efficiency and precision, reports… More »
Lack of confidence in the Marketing Supply Chain appears to be a major contributor to the hoarding of marketing materials by sales executives. According to the results of new a CMO Council study, nearly one in two sales executives… More »
Today's increasingly complex, distributed and digitally driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions.… More »
The CMO Council today announced the expansion of its membership base in Pakistan, continuing its commitment to the cultivation of marketing leadership committees in emerging regions. In total, 35 prominent local marketing executives have… More »
The Chief Marketing Officer (CMO) Council today announced a partnership with Marketing Supply Chain experts, NVISION® to offer a virtual audit of where and how the Marketing Supply Chain can be streamlined to reduce waste and optimize… More »
The CMO Council today announced the expansion of its membership base in Pakistan, continuing its commitment to the cultivation of marketing leadership committees in emerging regions. In total, 35 prominent local marketing executives have… More »
This year's Chief Marketing Officer (CMO) Council Summit to be hosted in Silicon Valley’s urban hub on December 9 will advocate better use of digital technology to engage and gratify customers while also more tightly… More »
Anticipating, pre-empting, containing and recovering from a crisis, security breach, product recall, or operational failure is now an essential cross-functional discipline and contingency planning priority for global businesses.
More »Chief marketing executives of Juniper Networks, Denny's Restaurants, and Taleo, a global talent management solutions leader, will lead the inaugural panel discussion of the CMO Council's ninth annual CMO Summit to be held in San Jose on… More »
Furthering their regional reach and access, the Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network will team with the Asia-Pacific Business and Technology Journal (APBTR) to gain new content… More »
