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June 2016
06.28.16

OPERATIONAL DATA GAPS COMPROMISE CUSTOMER EXPERIENCE

New CMO Council Study With SAP Examines the Criticality of Meshing Marketing Automation and CRM Systems With Back-end Commerce, Supply Chain and Operational Data Intelligence

Integrated Customer Data Ecosystems Key to Creating a More Valued Contextual Experience

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April 2016
04.28.16

PENTON'S IOT INSTITUTE AND THE CHIEF MARKETING OFFICER (CMO) COUNCIL COLLABORATE ON JOINT DISCOVERY PROJECT AROUND THE IMPACT OF CONNECTEDNESS THROUGH THE INDUSTRIAL INTERNET OF THINGS

Penton's New IoT Institute and the Chief Marketing Officer (CMO) Council are collaborating on a joint discovery project.  More »
04.14.16

NEW FOCUS ON FINANCIAL MEASURES OF MARKETING: CMO COUNCIL EXPLORES ANALYTICS AND INSIGHTS THAT OPTIMIZE SPEND

Latest PeerSphere eMagazine Highlights Benefits and Challenges of Implementing Marketing Performance Measurement Systems and Cultural Changes Needed for Organizational Uptake  More »
February 2016
02.09.16

MARKETERS LOOKING TO MEASURE CUSTOMER EXPERIENCE BASED ON BUSINESS OUTCOMES, NOT CAMPAIGN METRICS

CMO Council Study Reveals Marketers Intend to Deploy New Digital Analytics and Lifecycle Management Tools to Accelerate Digital Transformation

 

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January 2016
01.20.16

NEW STUDY REVEALS MARKETERS OVERLOADED WITH DATA AND LIGHT ON INSIGHTS THAT PREDICT CUSTOMER BEHAVIOR

CMO Council Study Finds Marketers Struggling to Personalize, Create Real-Time Interactions and Shape Customer Purchasing Journey and Outcomes  More »
December 2015
12.07.15

GLOBAL TRAVEL ANXIETY AUDIT FINDS ISLAND DESTINATIONS SAFEST, TERRORISM AND TURMOIL BIGGEST DETERRENTS TO TOURISM

Government Agencies and Law Enforcement Alerts Most Trusted Sources for Health, Safety and Security Information  More »
October 2015
10.08.15

CMO COUNCIL TO KICK OFF NORTH AMERICA CMO SUMMIT WITH A LOOK INTO THE FUTURE TO DEFINE THE CMO OF 2020

The Original Gathering of Senior Marketing Leaders to Convene in Napa on December 7–8, 2015, for Chief Marketing Officer (CMO) Council Elite Retreat

Announces Opening Keynote to Feature CMOs From Bloomberg, Brocade, Cisco and Gogo to Explore the Evolution and Transformation of the Chief Marketing Officer Role

 More »
September 2015
09.25.15

CMO COUNCIL FOCUSES ON EFFECTIVE DATA USAGE TO DELIVER SIMPLIFIED, PERSONALIZED CUSTOMER EXPERIENCES AT DEMO TRACTION 2015

Speakers call for data-driven marketing strategies as startups unveil key technologies for scale and personalization.  Read More about DEMO Traction Boston 2015 »
09.01.15

MARKETERS EMBRACE NEW AMERICAN MAINSTREAM WITH PLANS FOR INCREASED INVESTMENT AND STRATEGIC FOCUS IN COMING YEAR

New CMO Council Study Finds Marketers Need CEO and Board Support to Prioritize and Subsidize Multicultural Engagement Strategies

 More »
August 2015
08.18.15

MARKETERS STRUGGLE TO UNIFY CONTENT AND COMMERCE, NOT REALIZING FULL VALUE OF CUSTOMER INTERACTIONS

CMO Council Study Audits Variance in Digital Experience Among Global Brands; Only 21 Percent of Marketers Say They Are Very Good at Captivating and Engaging Audiences

 More »
08.04.15

CMO COUNCIL STUDY FINDS MARKETERS ARE FAILING TO LEVERAGE VISUAL CONTENT FOR ENRICHED CUSTOMER ENGAGEMENT

New Report Highlights Deficiencies in Use of Visual Media Content; 65 Percent of Senior Marketing Executives Believe Visual Assets Are Core to How Their Brand’s Story Is Communicated More »

July 2015
07.30.15

BIG SHIFT TO DIGITAL AND DATA MARKETING IS SHAKING UP CLIENT RELATIONSHIPS WITH AD/MEDIA AGENCY PARTNERS

CMO Council Strategic Brief Reveals 5 Percent of CMOs Are More Confident in Media Partners Now Than Before; 72 Percent Will Seek New Partners to Better Exploit Data and Digital

 More »
07.21.15

MOST COMPANIES GIVE FAILING GRADES TO QUALITY OF SALES LEAD DELIVERY

More Than Half of Marketers Say Their Demand Generation Strategies Don’t Measure Up and Are Less Than Effective, Reveals New CMO Council Study; Lack of Consensus on What Is Really a… More »

June 2015
06.24.15

CMO COUNCIL TO EXPLORE MARTECH INNOVATION AT DEMO TRACTION

Plans Member Audit to Find Out What New Apps Have Long-Term Viability Value and Glue  More »
06.16.15

CROWDSOURCING AND SHARING EMPLOYEE CONTENT DIGITALLY HELPS COMPANIES DEFINE BRANDS AND RECRUIT TALENT

New Study From CMO Council and Executive Networks Inc. Looks at Value of Socially Engaging Employees and Partners in Shaping Corporate Culture and Brand Personality  More »
May 2015
05.29.15

NEW AMERICAN MAINSTREAM CHALLENGES MARKETERS TO NAVIGATE A MULTICULTURAL MARKETING MAZE TO TAP ETHNIC BUYING POWER

CMOs Looking to Engage New Multicultural Market Segments Must Provide More Than Translated Content to Gain Affinity and Influence Within These Diverse Populations  More »
05.18.15

CMO COUNCIL LAUNCHES GLOBAL INNOVATION ECOSYSTEM TO HELP UNICEF

CauseTech.Net Community to Crowdsource Ideas and Inspirations That Advance UNICEF’s Use of Social Impact Technology to Further its Mandate Worldwide  More »
05.05.15

Confidence in Digital Grows, But Metrics Remain A Challenge for Asia Pacific Marketers

New Adobe research shows that even as digital marketing budgets in APAC increase, skills gap remains a major obstacle  More »
February 2015
02.27.15

THE ADVENT OF THE “ROBO-CMO”— PART PERSON, PART AUTOMATON

CMOs Gain Momentum as Advancements in Technology, Talent and Key Business Relationships Validate the Importance of the Role, Reports Latest Issue of CMO Council’s PeerSphere

 More »
January 2015
01.15.15

CMO COUNCIL TO HOST THREE REGIONAL CMO SUMMITS IN 2015; “CMO RISING” THEME REFLECTS NEW ROLE OF CHIEF MARKETERS

Peer-Powered Sessions in Singapore, London and San Francisco Bay Area to Explore Criticality of Talent, Technology and Transformation in Advancing CMO Agenda

 More »
November 2014
11.19.14

CMOs AND CIOs MUST WORK JOINTLY TO MANAGE DIGITAL DISRUPTION

Effectively Blending IT Transformation and Customer Experience Requires Collaboration Across Marketing and IT to Achieve Business Success, Reports CMO Council Journal  More »
11.06.14

MARKETING INNOVATORS USE MOBILE TO CREATE LASTING RELATIONSHIPS WITH CUSTOMERS

Latest Study From CMO Council and SAS Reveals Path to Effective Mobile Relationship-Building Lies in Viewing Mobile as a Business Strategy, Not a “Shiny Toy” Campaign

 

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October 2014
10.21.14

CMOs CHALLENGED BY MARKETING TECHNOLOGY SPRAWL AND THE NEED TO UNIFY DATA FROM SILOED DIGITAL APPS

New CMO Council Study Shows Well-Integrated Marketing Technologies Impact Business Performance and Increase Marketing Effectiveness  More »
September 2014
09.24.14

RESEARCH REVEALS EXECUTIVE SUPPORT AND DATA-DRIVEN APPROACH CREATING A WIDENING GAP BETWEEN DIGITAL LEADERS AND THOSE FALLING BEHIND

A Fragmented Digital Marketing Landscape Is Emerging as Some Asia-Pacific Countries Surge Ahead of Others Thanks to Dedicated Digital Champions and Executive Leadership Won Over by Measures and Engage  More »
09.15.14

MARKETERS STRUGGLE TO FIND SINGLE SOURCE OF CUSTOMER TRUTH; ADAPTING TO EVER-CHANGING NEEDS KEY TO CUSTOMER CENTRICITY

New CMO Council Study With SAP Reveals Customer Touchpoints Still Not Aligned to Unify Customer Experience; Success Driven by Cultures, Practices and Enabling Platforms  More »
09.08.14

PARTNERSHIPS ESSENTIAL TO BUSINESS SUCCESS BUT COMPANIES REPORT THEY OFTEN FAIL

Getting Access to New Ideas, Insights and Innovations Is Biggest Reason to Partner, Reveals New Study by CMO Council and BPI Network  More »
August 2014
08.29.14

CHIEF MARKETERS ELEVATE ROLE AND INFLUENCE IN THE C-SUITE

Embracing Marketing Technologies and Ownership of Customer Experience Gives CMOs More Strategic Insight and Ability to Justify Spend, Reports CMO Council Magazine

 

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08.18.14

CHIEF MARKETER CONFIDENCE AT ALL-TIME HIGH, REPORTS CMO COUNCIL

Eighty-One Percent of 525 Global Marketing Leaders Surveyed Believe They Can Drive Top-Line Growth and Improve Market Share in 2014; 54 Percent Report Budget Increases, 27 Percent See No Change  More »
July 2014
07.23.14

MILESTONE CMO COUNCIL REPORT ON CHIEF MARKETER COMPENSATION PROVIDES INSIGHTS ON TOP EARNERS

Global Study Reveals Key Factors Influencing Compensation Packages; CEO Reports and C-Level Relationships Matter Most, Digital Marketing Skills Add Value  More »
May 2014
05.20.14

MARKETING LEADERS STILL NOT BUYING INTO PROCUREMENT POLICIES, SAYS CMO COUNCIL COVER STORY IN QUARTERLY DIGITAL MAGAZINE

Discussions With Marketing and Procurement Executives Reveal the Need for Greater Alignment and Better Understanding of Strategic Sourcing and Partner Performance Measurement  More »
April 2014
04.14.14

MIDDLE EAST DISCUSSES BIG DATA AT SMART DATA SUMMIT 2014 IN DUBAI

Premiering on 19th and 20th of May 2014, Smart Data Summit 2014 will bring together over 250 leading IT & Marketing players from key sectors under one roof at the Sofitel Dubai The Palm Resort and Spa.

 More »
March 2014
03.26.14

CUSTOMER CONTENT SHARING CIRCLES STRONGLY IMPACT PRE-SALE VENDOR SELECTION, REPORTS NEW STUDY

CMO Council Finds Business Buying Behavior Shifts Based on Content Sharing Behavior,  Selling Cycle Phase, Budget Authority and Role in Decision-Making Process

 More »
03.20.14

ASIA-PACIFIC MARKETERS SEEK GREATER ROLE IN CUSTOMER EXPERIENCE; TIME FOR BUSINESS EXECUTION TO MATCH BRAND EXPECTATION

New CMO Council Study With SAP Maps Operational Gaps in Marketing Claims, Business Practices and Customer Experience; Asia-Pacific Companies Must Create More Customer-Committed Cultures  More »
03.03.14

AUTO INDUSTRY FAILING TO TAP POWER OF SOCIAL MEDIA TO DELIVER ACTIONABLE SALES LEADS, SAYS REPORT BY CMO COUNCIL

CMO Council Report Finds Auto Ecosystem Marketers Looking for Better Ways to Integrate Marketing With Sales Generation and Sales Funnel Activities  More »
February 2014
02.21.14

CMO COUNCIL IDENTIFIES SECRETS TO CMO SUCCESS IN YEARLONG LEADERSHIP AUDIT

First-of-Its-Kind Self-Assessment Reveals the Most Successful CMOs Aspire to be CEOs, Highlights Key Factors Driving Career Success in Latest Issue of PeerSphere  More »
January 2014
01.22.14

BIG BUSINESS SEES BIG VALUE IN SMALL BUSINESS BUT STRUGGLES TO UNDERSTAND, SEGMENT AND ENGAGE WITH AMERICA'S $5 TRILLION SMB MARKET

New CMO Council Survey of Large Enterprise Marketers Reveals More Brand Spending on SMB Customers but Deficiencies in Data, Insights and Campaign Effectiveness  More »
November 2013
11.14.13

ENTERPRISES GET FAILING GRADES IN CMO COUNCIL SCORECARD OF CUSTOMER SALES INTELLIGENCE

New Marketer Survey Reveals Major Deficiencies in Real-Time Customer Information Provisioning; Automated Mining of Big Data Lacking in Most B2B Organizations  More »
October 2013
10.07.13

AMERICA'S INNOVATION SHOWCASE™ KICKS OFF IN SAN FRANCISCO ON OCTOBER 16

Michael Tchong’s Social Revolution and the CMO Council Partner on Inaugural Event to Celebrate and Inspire the Next Wave of Tech-driven Innovations  More »
August 2013
08.27.13

CMO COUNCIL IDENTIFIES CHALLENGES AND BEST PRACTICES IN CROSS-BORDER MARKETING

Marketers Across Multiple Industry Segments Discuss How Their Brands Have Overcome Obstacles and Achieved Multi-Geographical Success in Latest Issue of PeerSphere  More »
July 2013
07.31.13

CMO COUNCIL LAUNCHES CONTENT ROI CENTER WEBSITE TO FURTHER BEST PRACTICES IN CONTENT MARKETING

Increasing Investments in Content Marketing Mandate Greater Focus on Strategies, Tools and Practices to Increase Engagement and Return  More »
07.28.13

CMO COUNCIL CONTRIBUTES TO DEVELOPMENT OF FUTURE ASIA-PACIFIC MARKETING LEADERSHIP

Partnering With the Smarketing Group of Singapore Management University, the CMO Council’s Asia-Pacific Advisory Board Provides Firsthand Knowledge to Aspiring Marketing Leaders  More »
June 2013
06.03.13

B2B MARKETERS MUST IMPROVE RELEVANCE AND PERFORMANCE OF DIGITAL CONTENT, NOTES NEW CMO COUNCIL STUDY

Business Buyers Rate Vendor Content Poorly in Value and Trustworthiness; Survey Reveals High Incidence of Digital Content Sharing and Great Buyer Dependence on Online Content Sourcing  More »
May 2013
05.09.13

CMO COUNCIL PARTNERS WITH FUNMOBILITY TO LAUNCH FIRST EVER CMO COUNCIL GLOBAL MOBILE MARKETING NEWS APP

New Mobile App for iOS and Android Devices Delivers CMO Council News, Events and Content to On-the-Move Chief Marketing Officers  More »
April 2013
04.23.13

SENIOR MARKETERS CALL FOR BETTER MEASUREMENT OF EVENT VALUE; NEW TECHNOLOGIES HELPING, REVEALS NEW CMO COUNCIL STUDY

New CMO Council Report on Event Marketing Underscores Central Role in Customer Engagement, but Senior Marketers Want Better Tracking of Business ROI to Justify Future Investments  More »
04.04.13

CMO COUNCIL TAPS VOICE-TO-TEXT INNOVATOR FOR TRANSCRIPTION SERVICES

New Partnership With TranscribeMe Enables Faster Turnaround and Sharing of Global Thought Leadership Content

 

 More »
04.02.13

CMO COUNCIL FINDS BIG DATA CRITICAL TO CUSTOMER-CENTRIC CULTURES

New Study Reveals Total Partnership and Collaboration Between Marketing and IT Often Stymied by Lack of Common Definition of Customer Centricity and Battles Over Budget  More »
March 2013
03.11.13

CMO COUNCIL’S LATEST ISSUE OF PEERSPHERE FEATURES GLOBAL MARKETING ROUNDUP

CMO Council Releases Q1 2013 Edition of Its Peer-Powered Quarterly Journal for Digital Download  More »
03.06.13

CMO COUNCIL TEAMS WITH NETLINE FOR CONTENT SYNDICATION

Partnership Expands Distribution of Thought Leadership Reports to 15,000 Web Publishing Channels; Adds Precision Targeting and Reporting Capability to Maximize Content ROI  More »
February 2013
02.20.13

BRAND CAMPAIGN AUTOMATION KEY TO DRIVING CHANNEL AND FIELD SALES EFFECTIVENESS IN EXPANDING SOCIAL, MOBILE AND LOCAL MARKETING WORLD

New CMO Council Report Finds Challenges in Localization Strategies As Chief Marketing Officers Look to Use New Digital Channels to Support Customer Engagement Through Local Sales Networks  More »
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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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