| Follow Us: | ||
|
|
|
|
Look for technology and marketing thought leadership every month from Marketing Magnified.
Enter your email
Why mobile?
Supply your mobile phone number to be the first to hear about future offers, events and programs via SMS text (you can opt-out anytime).
Why email?
Be the first to hear about new reports, CMO Council events and more directly in your inbox (you can opt-out anytime).
sponsors & affiliates
Your Premium Library Subscription is set to expire today, would you like to renew?
Your Premium Memebership is set to expire today, would you like to renew?


Aquent
Aquent is the world's largest marketing staffing firm. For twenty years we've been the leader in helping marketing organizations find the people they need, on a freelance and direct hire basis, and in helping marketing professionals find the rewarding assignments they want. We represent talent in virtually every marketing discipline, from brand managers to copywriters, from data analysts to web designers. In addition, Aquent offers marketing organizations a wide range of services including consulting, studio solutions, project management, and translation/localization.

Boston Consulting Group
The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy. They partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. A customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that their clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 66 offices in 38 countries. For more information, please visit www.bcg.com.

Deloitte
Deloitte's Sales and Marketing Effectiveness practice combines strategic and operational capabilities to develop executable strategies that produce sustainable performance improvements across the breadth of customer-facing activities. The Sales and Marketing Effectiveness practice has successfully assisted numerous clients in improving the effectiveness of their Marketing function and providing advisory services in the areas of Sales and Marketing Alignment, Sales Compensation, Channel Management, Customer Experience, Strategy and Segmentation, Marketing ROI and Resource Allocation, Trade Promotion Management, Emerging Marketing Models, Spend Effectiveness and Compliance, and Customer Data Integration. Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms, and their respective subsidiaries and affiliates. Deloitte Touche Tohmatsu is an organization of member firms around the world devoted to excellence in providing professional services and advice, focused on client service through a global strategy executed locally in over 140 countries. With access to the deep intellectual capital of approximately 150,000 people worldwide, Deloitte delivers services in four professional areas—audit, tax, consulting, and financial advisory services—and serves more than 80 percent of the world’s largest companies, as well as large national enterprises, public institutions, locally important clients, and successful, fast-growing global companies. Services are not provided by the Deloitte Touche Tohmatsu Verein, and, for regulatory and other reasons, certain member firms do not provide services in all four professional areas.

e-Rewards
e-Rewards, Inc., based in Dallas, TX, is the largest "by-invitation-only" online research panel provider, serving over 750 research firms. With millions of panelists, the e-Rewards opinion panels provide research firms with quality respondents - enabling them to interact with real consumers and business decision-makers. Launched in 1999, e-Rewards was named in 2007 and 2008 by Inc. magazine as one of America's fastest growing companies. Recognized in 2008 by the Society of HR Management and the Great Place to Work Institute as one of the 25 Best Medium Sized Companies to work for in America, e-Rewards employs over 350 professionals located in Dallas, London, Los Angeles, New York, San Francisco, Chicago, and Seattle.

Experian
Experian is a global leader in providing value-added information solutions to organizations and consumers. Experian provides information, analytics, decision-making solutions and processing services. Using its comprehensive understanding of individuals, markets and economies, it helps organizations to find, develop and manage customer relationships to make their businesses more profitable. Experian promotes greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information.

Exstream Software
Ranked among the world's fastest growing technology companies, Exstream Software, a subsidiary of HP, provides enterprise software solutions for businesses around the world to streamline document creation processes and produce more effective, relevant communications of all types for delivery through print/mail and online channels. Customers in many industries benefit by getting communications to market as much as 85 percent faster, reducing document production costs up to 80 percent, and as much as tripling customer response. Visit Exstream at www.exstream.com, or contact us at +1 859-296-0600 or info@exstream.com for more information.

GMC Software Technology
GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning PrintNet software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide, and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and transpromo materials. www.gmc.net

IBM
IBM has a broad range of business and technology services that deliver real business results. IBM integrates hardware, software, business consulting and IT services into business solutions to meet your goals. IBM also has strong alliances with partners to deliver business solutions.

Ricoh Americas
Ricoh Production Print Solutions, LLC (RPPS, henceforth referred to as "Ricoh") is a strategic business unit within the Ricoh Family Group of Companies. Ricoh delivers greater customer value by bringing together internal resources to develop, market and support industry-leading, end-to-end offerings for production print customers such as the InfoPrint 5000, InfoPrint Automated Document Factory (ADF) and InfoPrint Precision Marketing solutions. The unit’s reach spans across a wide range of printing environments, including light production, wide-format and production print solutions. It offers many hardware, software and professional services solutions targeted to service bureaus, direct mailers, multichannel marketers, data centers, commercial and in-plant printers.

Interwoven
Interwoven (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. More than 4,200 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.

Ad-ology
Ad-ology Research provides advertising research and compelling insights for agencies, product marketers and media companies. The Media Influence on Consumer Choice survey is conducted quarterly with a national consumer panel to study on- and off-line media influence on their purchasing decisions. Ad-ology Industry Intelligence Reports provides an instant compilation of key marketing trend analysis, secondary research, demographics and spending patterns for over 375 industries - available online for immediate purchase and download. Currently used by 80 advertising agencies and product marketing departments, as well as more than 2,000 media properties across the United States, Ad-ology Research is a division of Sales Development Services (SDS), Inc.

Eastman Kodak
Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic and graphic communications markets. With sales of $10.3 billion in 2007, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Kodak's offers Enterprise Marketing Solutions a powerful workflow solution for marketing organizations to maximize efficiency, supply chain and information sharing within and across their enterprise.

Marketo
Marketo provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve marketing accountability. Marketo's solutions automate the lead generation and lead nurturing processes, allowing marketing to generate more sales-ready opportunities, while integrated analytics bring accountability and respect to the CMO and help turn marketing from a cost center into a revenue-generating part of the company. Marketo's products are easy to use and easy to buy from existing budgets because they don't require annual contracts or up-front fees. Delivered as an on-demand marketing service, customers can be running Marketo in less than five minutes, with no IT support. The company's blog, Modern B2B Marketing (http://blog.marketo.com), explores best practices in business marketing, ranging from pay-per-click management to lead nurturing to marketing accountability. Marketo is headquartered at 1710 S. Amphlett Blvd. #340, San Mateo, Calif., 94402

MarkMonitor
MarkMonitor is the only company offering comprehensive, end-to-end solutions that enable an enterprise to both establish and defend their brands against multiple online risks. As the leading global provider of brand protection for the enterprise, MarkMonitor offers solutions that safeguard brands, reputations and revenues from ever-evolving online risks. The company's exclusive access to data, combined with its real-time prevention, detection and response capabilities, provides a more secure Internet for enterprises as well as their customers. www.markmonitor.com

MindFireInc
Since 1999, MindFireInc has been the leader in helping marketers link the impact-power of direct mail and other off-line media with the interactive capabilities of the Internet. MindFireInc’s flagship product, LookWho’sClicking®, is a web-based application suite that automates the creation, management, and tracking of Personalized URLs and VIP Landing Pages. The Company delivers LookWho’sClicking through its expanding network of Solution Partners, which are typically print service providers, agencies and consultants. With offices in California and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. For more information please visit www.mindfireinc.com.

Oracle
CRM
Oracle Corporation (Nasdaq: ORCL) is the world's leader in CRM with 5,000 CRM customers, 4.6 Million CRM users and 125 million self-service users. Our customers rely on Oracle customer relationship management, business intelligence, and customer data integration solutions to deliver dramatic improvements in identifying, acquiring, retaining, and serving their customers. These solutions are the product of more than $2 billion in direct and partner investment and reflect over 11 years of CRM industry leadership. Oracle's CRM products include Siebel, Siebel CRM On Demand, Oracle E-Business Suite, PeopleSoft and Oracle Contact Center Anywhere. With an unmatched range of products, industry expertise, and deployment options, Oracle is the right choice for CRM.
EPM
Oracle is the leader in Enterprise Performance Management (EPM), unifying Performance Management and Business Intelligence (BI), supporting a broad range of strategic, financial and operational management processes. Oracle provides a complete and integrated system for managing and optimizing enterprise-wide performance. This allows organizations to achieve a state of management excellence - being smart, agile and aligned - which provides competitive advantage and leverages their operational investments.

Satmetrix
Satmetrix is the leading global provider of on-demand software applications and consulting services to measurably improve customer loyalty and link these results to financial benefits. As the co-developer of Net Promoter©, the company’s solutions enable companies to gather trustworthy data on customer experience, derive actionable insights, integrate this information into the daily work flow of employees and establish an ongoing dialogue through online customer communities. The company has deployed more than 700 enterprise solutions in 40 languages. www.satmetrix.com.

SPSS
SPSS Inc. (Nasdaq: SPSS) is a leading global provider of Predictive Analytics software and solutions. The company's Predictive Analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating Predictive Analytics into their daily operations, organizations become Predictive Enterprises able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois.

Titleist
Being the best demands excellence. So if your corporation wants to set itself apart, associate your mark of excellence with a brand that represents superior quality and performance. Experience Titleist's custom creative solutions along with the consistency and service that you expect for your brand.

Xerox
Xerox Corporation is the world's leading document management technology and services enterprise. It provides the document industry's broadest portfolio of offerings. Digital systems include color and black-and-white printing and publishing systems, digital presses and "book factories," multifunction devices, laser and solid ink network printers, copiers and fax machines. Xerox's services expertise is unmatched and includes helping businesses develop online document archives, analyzing how employees can most efficiently share documents and knowledge in the office, operating in-house print shops or mailrooms, and building Web-based processes for personalizing direct mail, invoices, brochures and more. Xerox also offers associated software, support and supplies such as toner, paper and ink. www.xerox.com

TBA
Founded in 1994, TBA Global, LLC is one of the world's leading producers and marketers of connective brand experiences. Fortune 1000 companies such as IBM, McDonald's, Nestle, Nike and Ford return to TBA time and time again to ensure that their audiences are engaged, connected, transformed and inspired to action. Headquartered in Los Angeles with offices in major destination cities across the U.S. and in Canada, TBA is ranked a top 25 marketing agency by Advertising Age magazine and is on the Event Marketer magazine "Hot List". TBA Global is owned by a partnership between Irving Azoff, Chairman of Azoff Music Management, Robert Geddes, and JHW Greentree Capital LLC, an affiliate of Whitney & Co., LLC.

Amdocs
Amdocsis the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and intentional customer experience™ at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, services and expertise to help its customers execute their strategies and achieve service, operational and financial excellence. A global company with revenue of $3.16 billion in fiscal 2008, Amdocs has more than 17,000 employees and serves customers in more than 50 countries around the world.

Jigsaw
Jigsaw is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 600,000 members. Today, the Jigsaw community and more than 600 enterprises use the Jigsaw directory to access information for ten million business contacts and 1.5 million companies. Jigsaw delivers low-cost and easy access to high-value business information that can be used to identify key decision makers and people for purposes such as sales, marketing, recruiting and customer service. Founded in 2004, Jigsaw is located in San Mateo, Calif. and is funded by Austin Ventures, El Dorado Ventures, and Norwest Venture Partners.

Valtira
Valtira, The Online Marketing Platform, delivers a personalized web experience and improves marketing Return On Investment. By empowering marketing teams to incorporate personalized messaging, imagery, and video into new or existing websites, Valtira connects customers with the right information at the right time. The Online Marketing Platform is available as a web-based service and is quick to deploy and easy to use. Valtira serves Fortune 500 businesses, early and mid stage companies as well as government agencies including UnitedHealthcare, U.S. Marine Corps, White Castle and Zomax. For more information, please visit www.valtira.com.

Island Data Corporation
Island Data Corporation, is the innovator in on-demand software tools for real-time business performance measurement. The Company’s core competency is helping global enterprises listen to and better understand their customers’ needs through True Customer Insights™. The Company’s Insight RT™ turnkey system delivers highly relevant business intelligence that raises the level of customer communication from the help desk to the executive suite. Using Insight RT’s True Customer Insights, CMOs, CEOs and their profit center operating managers can track key performance indicators and optimize the customer experience at every touch point. Internet industry leaders eHarmony, Microsoft, ProFlowers, and Yahoo have deployed Insight RT to support continuous improvement of their product management/quality, market/online presence, brand loyalty, customer retention, and customer service/satisfaction programs. As a result, these companies report making superior business decisions and significantly increasing their marketing ROI.

Factiva
Factiva, a Dow Jones & Reuters Company, provides essential business news and information together with the content delivery tools and services that enable professionals to make better decisions faster. Factiva's unrivalled collection of more than 9,000 authoritative sources includes the exclusive combination of The Wall Street Journal, the Financial Times, Dow Jones and Reuters newswires and the Associated Press, as well as Reuters Fundamentals, D&B, and Bureau van Dijk company profiles. Factiva's innovative, XML-based and Web services-enabled technology platform provides access to this rich content collection via Factiva's role-specific products or through customized enterprise, group or personal solutions. Executives, information professionals, marketers, salespeople, and other professionals can easily monitor and understand the latest news, market trends, and business challenges relevant to them - directly from the Microsoft Office and job-specific applications they use every day.

Forum to Advance the Mobile Experience
The Forum to Advance the Mobile Experience™ (FAME) is a member advocacy group and strategic authority leadership initiative to accelerate marketing programs and research around advancing the wireless user experience. Formed by the CMO Council, FAME promotes the adoption of wireless applications in the best interests of industry players. FAME brings together influential senior marketing leaders from top mobile technology companies that will join in the pursuit of innovations and best practices tailored towards the advancement of end user wireless applications.

GMI (Global Market Insite, Inc.)
GMI (Global Market Insite, Inc.) offers an integrated platform of powerful online market research tools that serve both market research firms and corporate market research and marketing departments. Their Enterprise Research Management (ERM) solutions create a single repository of past and present research studies, designed to enhance productivity, cut costs, and reduce repetitive tasks, allowing enterprises' investment in market research to focus on the business insights, not the process. With offices located on six continents, GMI serves numerous Fortune 1000 companies and 21 of the top 25 global market research firms. GMI provides integrated software for market intelligence, global panels that reach 5.5 million double opted-in consumers in 200 countries and territories, and a cost-effective, offshore service bureau that operates 24x7x365 and offers the most efficient approach to market intelligence and enterprise research management.

Palm, Inc.
Palm, Inc., a leader in mobile computing, strives to put the power of computing in people's hands so they can access and share their most important information. The company's products for consumers, mobile professionals and businesses include Palm Treo smartphones and Palm handheld computers, as well as software, services and accessories.

Pointer Media Network
Pointer Media Network, powered by Catalina Marketing, (www.pointermedianetwork.com), a new service of Catalina Marketing, powers one of the largest and most advanced addressable media networks in the world. Pointer Media enables media buyers, advertisers, brand managers and marketers to leverage the network's sophisticated database of 250 million weekly shopping transactions representing buying behavior of nearly 80 percent of American households. This new medium provides an extensive infrastructure of 23,000 retail outlets, 25-years of analytical expertise and an average 80 percent readership rate among target audiences.

Sterling Commerce
Sterling Commerce is a software company that helps our customers optimize and transform their Business Collaboration Network inside and outside the enterprise quickly, easily, and securely so they can accelerate revenues and reduce costs. Specifically, we help enterprises connect, communicate and collaborate with their customers, partners and suppliers by providing solutions that enable seamless integration of key business processes, and with applications that enhance the way companies do business.

BusinessWeek
BusinessWeek is a global source of essential business insight that inspires leaders to turn ideas into action. Through content, context, and collaboration, BusinessWeek moderates global conversations and moves business professionals forward. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.7 million readers each week in 140 countries. Local language editions include Chinese, Thai, and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers.

Winsper
Winsper provides a Customer-Driven Business Performance platform for its clients, including a host of services such as business, sales and marketing strategy and multichannel media planning and execution. There are four solutions that support the platform — Customer Economics, Customer Insight, Customer Brand Experience, and Customer Acquisition. Simply stated, Winsper helps companies know, find, sell, and keep their best customers and also helps new customers find them - a streamlined approach that delivers sales overnight and brand over time. www.winsper.com

Dow Jones
Dow Jones Corporate and Media Solutions combines the world's most trusted content with advanced technologies to create solutions for marketing and communications professionals. Our job-specific solutions help you make better decisions faster by delivering the world's most authoritative collection of news and business information pushed to the right place, in the right format, at the right time. The Factiva Insight range of solutions from Dow Jones combines proven research methodologies and advanced text-mining and visualization tools to help link results to campaigns and corporate objectives. www.dowjones.com

Symantec
Symantec is the world leader in providing solutions to help individuals and enterprises assure the security, availability, and integrity of their information. Headquartered in Cupertino, Calif., Symantec has operations in more than 40 countries. More information is available at www.symantec.com

NetLine
NetLine Corporation is a premier provider of lead-generation and online marketing services for advertisers, marketers, and publishers, specializing in delivering high-quality leads and maximizing the results of customer interactions. NetLine goes beyond conventional online advertising and e-mail. Through NetLine’s Lead Source, Sub Source, Email Marketing Services, and Enterprise Marketing Management Solutions, NetLine enables highly effective marketing programs throughout the customer acquisition and relationship lifecycle. www.netline.com

YAHOO!
Founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang, Yahoo! began as a hobby and has evolved into a leading global brand that has changed the way people communicate with each other, conduct transactions and access, share, and create information. Today, Yahoo! Inc. has become the world's largest global online network of integrated services with more than 500 million users worldwide. The company is headquartered in Sunnyvale, California, with a presence in more than 20 markets and regions around the globe

Leverage Software
Leverage Software is the innovator and architect of Active Relationship Network (ARN) marketing. Its powerful, hosted solutions give companies the ability to accelerate sales cycles, optimize customer value and loyalty, and retain and grow accounts. Using its proprietary Relationship Intelligence engine and application suite, marketers are able to bring new levels of intimacy, visibility and control within its customer, prospect and referral networks.

Vistaar
Vistaar provides next generation pricing and marketing planning software solutions for large companies helping to enhance collaborative analysis and planning. Vistaar focuses on managing analysis, plan adjustments, and assumption changes that involve numerous stakeholders and affect multiple plans at different levels. Vistaar's unique process-centric approach allows its customers to maximize pricing opportunity and directly improve the bottom line. The Vistaar teamhas proven success in applying leading-edge technology to complex business problems. Vistaar-developed applications are in use at more than 400 Fortune 1000 companies including 3M, Cisco, HP, IBM, Intel, Motorola, PfizerTexasInstruments, Toshiba and Whirlpool.

Clickatell
Clickatell is a world leading communication provider specializing in bulk messaging services and SMS gateway connectivity.

A.T. Kearney
A.T. Kearney is a global team of innovative, insightful and collaborative experts who deliver creative, meaningful and, above all, sustainable results.

MarketBridge
MarketBridge works with leading global corporations to improve their go-to-market strategies, processes, and performance results. The firm provides a combination of professional services, technology-based analytic tools, and business process outsourcing (BPO) to grow top-line revenues and improve the productivity and yield of client's sales and marketing spending. www.market-bridge.com

Bearing Point
BearingPoint provides management and technology consulting services in various parts of the world. BearingPoint's history reaches back more than 100 years to Peat Marwick. After completing an initial public offering in 2001, the company changed its name from KPMG Consulting to BearingPoint in 2002.

Cognos
Cognos business intelligence and financial performance management software is used by more than 23,000 leading companies and organizations around the world. IBM Cognos software and services can help you deliver your information on demand.

Microsoft
The world's #1 software company provides a variety of products and services, including its Windows operating systems and Office software suite. Microsoft has expanded into markets such as video game consoles, CRM applications, server and storage software, and digital music players. The company is also building a presence in markets such as online advertising, mobile devices, and enterprise software.

NVISION
NVISION is a leading Marketing Supply Chain Specialist. NVISION works with companies to simplify and organize tangled web of agencies, vendors and distributors – creating a customized Marketing Supply Chain Solution. Over the past five years, NVISION has saved over $42,000,000, an average of 17% in Marketing Supply Chain costs, for leading fortune 500 corporations

Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 181,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$21.58 billion for the fiscal year ended Aug. 31, 2009.

Infosys
Infosys defines, designs and delivers technology-enabled business solutions that help Global 2000 companies win in a Flat World. Infosys also provides a complete range of services by leveraging our domain and business expertise and strategic alliances with leading technology providers. Infosys service offerings span business and technology consulting, application services, systems integration, product engineering, custom software development, maintenance, re-engineering, independent testing and validation services, IT infrastructure services and business process outsourcing.

McKinsey & Company
McKinsey & Company is a management consulting firm whose mission is to help leaders make distinctive, lasting, and substantial improvements in performance, and constantly build a great firm that attracts, develops, excites, and retains exceptional people.

Box
Box.net, Inc. provides online file storage, sharing, and collaboration services to registered users in the United States and internationally. It offers file sharing, mobile access, and document editing services to businesses, schools, and other organizations. Box.net, Inc. was founded in 2005 and is based in Palo Alto, California.

OpenText
Open Text, an enterprise software company and leader in enterprise content management, helps organizations manage and gain the true value of their business content. Open Text brings two decades of expertise supporting millions of users in 114 countries. Working with our customers and partners, we bring together leading Content Experts to help organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness. As a publicly traded company, Open Text manages and maximizes its resources and relationships to ensure the success of great minds working together. For more information, visit www.opentext.com

BrandMuscle
BrandMuscle provides end-to-end technology-based marketing solutions, expert client services and ongoing support to enable corporate clients with distributed advertising needs the ability to customize and distribute brand and legal compliant advertising for virtually every media type at the local level. Its specialties include Marketing Services Technology, Brand Management, Marketing Asset Management, Ad Customization, Local Media and Distributed Advertising.

OPENET
Openet is the most innovative provider of Subscriber Optimization Software (SOS) to tier one communications and media service providers. To succeed, today’s operators must know their subscribers, deploy innovative business models and control the allocation of network resources. Openet's offerings are engineered to attract subscribers and provide an optimal experience, minimize the cost to serve them and maximize revenue—making the most of every subscriber. With customers across the globe, Openet is meeting the needs of operators worldwide such as Vodafone, Orange, AT&T and Verizon.

Webtrends
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising. More information on Webtrends is available at www.webtrends.com

Market Culture
MarketCulture Strategies works with corporations around the world to improve competitiveness through the adoption of market-centric values, practices and skills. MarketCulture offers benchmarking, strategic planning, skills assessment, training and transformation services that result in more dynamic businesses and measurable improvements in sales growth, profitability and customer satisfaction.

Ace Metrix
Ace Metrix™ is the leader in applying technology to the challenge of evaluating creative advertising. Our solutions help companies measure and improve the effectiveness of video advertising, directly improving their bottom line.
At the heart of the Ace Metrix vision is the company's Creative Lifecycle Management™ concept which provides customers with the insight and tools they need to optimize their advertising campaigns from the inception of an idea through to its delivery to consumers - significantly improving the measurability and actionability of their creative.

True North Custom Media
True North is a fully integrated media company, providing branded content programs across multiple marketing and communication platforms. From 100-percent custom publications and annual reports to dynamic websites, e-newsletters, video solutions, mobile applications, and other marketing and communication resources, we deliver relevant, engaging content that connects financial institutions to their clients, communities, and other target audiences. Learn more at www.truenorthcustom.com.

Lithium Technologies
We help great companies build brand nations for their most engaged customers. With Lithium, clients such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal turn their customers' passion into marketing, product development, sales, and customer service assets. For more information, visit http://www.lithium.com, or connect with us on Twitter, Facebook and our own nation – the Lithosphere. Lithium is privately held with headquarters in Emeryville, California.
MediaTile
MediaTile is the worldwide leader in cloud-based digital signage solutions. MediaTile is transforming traditional B2C communications into B2Me communications – delivering information and personal interaction tailored to a viewer’s specific wants and needs. A digital signage innovator, MediaTile was the first company to deliver the advantages of cloud-computing using the unique combination of Cellular connectivity and a SaaS-based application. Our MediaCast Content Management and revolutionary MediaCast Video Presence systems enable you to attract, engage, and directly influence your audience with a unique ”personal advantage.” Digital signage networks powered by MediaCast are simple to deploy, easy to use, and enable you to achieve your communications goals and ROI faster. Our solutions have garnered customer praise and industry awards for increasing market reach and viewer interaction, while reducing costs and complexities.
The MediaTile Company
info@mediatile.com (t) 831-439-8786

Matchbin
Founded in 2004, Matchbin is transforming hundreds of newspapers, radio stations, and TV stations from traditional media companies to new online media success stories. Matchbin’s technology platform ensures our media partners can quickly capture a significant share of the rapidly growing local online advertising market. Since Matchbin launched their Community Marketplace technology in January 2008, the Matchbin network has grown to over 750 local media partners, 6.1M unique visitors, and 80M page views per month.

LionBridge
Lionbridge is a market leader in the globalization services industry. Through offices in 26 countries and more than 90,000 in-market experts, we help companies manage and improve their digital presence around the world with our suite of global marketing solutions. For more information, visit http://en-us.lionbridge.com/Default.aspx

Pandora
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love.

Acceleration
Acceleration has 12 years of technical expertise in designing and delivering better and more practical digital marketing solutions faster than anyone in the industry. The company architects digital marketing and publisher solutions, implements and integrates optimal technologies, and orchestrates highly efficient operational delivery to keep companies up to speed with consumer behavior and ahead of the competition. With a breadth of prominent technology, vendor partnerships, and extensive client base featuring many of the world's largest digital marketers and publishers, Acceleration has unrivaled experience in creating solutions with local and global capabilities to serve as a proactive digital solutions provider. Learn more at www.acceleration.biz.

Adobe
Adobe's content authoring solutions lead the industry, enabling our customers to more effectively produce, distribute, and monetize digital content. Adobe delivers the most innovative solutions for optimizing marketing campaigns and maximizing return on every marketing dollar.

Qualtrics
For a long time, the only people with access to Qualtrics survey software were our closest friends and a bunch of Scott’s MBA students. It was our research clients who pushed us to open up the system…and gave us the feedback needed to make it both the easiest to use and most sophisticated research suite on the market.

SAS
SAS helps organizations anticipate and optimize business opportunities. We do this through advanced analytics that turn data about customers, performance, financials and more into meaningful information. The result? Fact-based decisions for undeniable bottom line impact – this is how we transform the way our customers do business.
HP
HP helps the world's communications service providers (CSPs) transform the way they do business -- and grow in a fast-changing market. CSPs must meet the huge demand for new, personalized services -- while they build high speed networks and streamline internal operations. Facing competition from over-the-top rivals, CSPs must develop new business models and new revenue streams that leverage their core assets, the network and customer information.
HP is unmatched in its ability to help CSPs drive transformation: 30+ years of telecom experience, global IT leadership, expertise in entertainment, and leadership in consumer devices.
HP offers an end-to-end portfolio: core telecom network infrastructure, convergent IT and telecom solutions, software portfolios for OSS and BSS, service delivery platforms, subscriber data management, cloud service enablement, professional services including business consulting, integration, and managed services/outsourcing; joint go-to-market programs; carrier-grade servers; storage; and wireless printers and notebooks.
Pitney Bowes Software
Pitney Bowes Software, a wholly owned subsidiary of Pitney Bowes Inc., is a software & services company that enables communications providers to acquire, serve and grow lifetime relationships with their customers.
CMO Council Contact |







