FEATURED PROGRAMS |
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PRECISION PROMOTION 
A milestone research initiative titled to drive the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers. Centered around Customer Revenue Optimization (CRO), this program, sponsored by InfoPrint Solutions Company, will drill into how targeted solutions like transpromo significantly impact customer acquisition, monetization and ROI while exploring new developments in database and print technologies. |
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CLOSE
The mandate of CLOSE will be to champion best practices in sales empowerment, aggregate relevant knowledge and insight, and provide a peer-powered environment for networking and interaction among sales executives and professionals. In addition, CLOSE will explore the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise. |
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BUSINESS GAIN FROM HOW YOU RETAIN
The initiative, entitled Business Gain from How You Retain™, will assess the degree to which major brands are unifying and centralizing customer data, undertaking effective marketing analytics, and embracing advanced segmentation strategies to minimize customer turnover and maximize the profitability of individual customer relationships. |
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MARKETING OUTLOOK 2008
Each year, the CMO Council benchmarks the state of Marketing. From the challenges ahead to strategic priorities,
the Marketing Outlook initiative is the largest independent assessment of marketing executives available today.
This year we are polling senior marketers to find out where they are allocating and focusing resources for the
coming year. All input will be combined to provide a definitional assessment of the challenges and opportunities
ahead in 2008. |
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POWER OF PERSONALIZATION
The Power of Personalization is a new CMO Council thought-leadership initiative whose focus is on gaining in-depth
insights into the relevance, value, and importance of personalized communications as a vital component of marketing
campaign planning. |
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DRIVING THE BOTTOM LINE FROM THE FRONT LINE
Driving the Bottom Line from the Front Line is a global research initiative undertaken by the Chief Marketing Officer (CMO) Council that focuses on helping multinational companies to improve the design and execution of their go-to-market strategies. The program is one of the first international studies of its kind and research with senior marketing and sales officers explore the critical determinants of how companies build capabilities to deliver marketing and sales results in a repeatable and systematic manner. |
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Precision Promotion
CLOSE
Business Gain From How..
Marketing Outlook 2008
Power of Personalization
Driving the Bottom Line…
Customer Affinity
Mastering MPM
Global Mobile Mindset
Define & Align
Secure the Trust of Your Brand
A Bite Out Of Cyber Crime
FAME
Select & Connect
MPM Forum
IME in Action
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