CMO COUNCIL™ PROGRAMS

CURRENT PROGRAMS


	PROTECTION FROM BRAND INFECTION Extending the conversations started in the CMO Council’s Secure the Trust of Your Brand initiative, Protection from Brand Infection, a new strategic interest study, will focus on enterprise brand protection and take a deep dive into the brand image and integrity issues and implications of online counterfeit sales, gray market knock-offs, phishing attacks, cyber squatting, email scams, online brand and trademark abuse, domain kiting, pay-per-click fraud, copyright and patent infringements, as well as product piracy and fakes. more »
	CALIBRATE HOW YOU OPERATE A thought leadership initiative which will focus CMO attention on how to optimally structure, resource, and run today’s digitally driven, customer-centric, globally distributed, cross-cultural marketing organization. Given the fact that 50 percent of CMOs are hired to fix broken marketing organizations, this is a particularly timely and relevant initiative. more »
	PRECISION PROMOTION A milestone research initiative titled to drive the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers. Centered around Customer Revenue Optimization (CRO), this program, sponsored by InfoPrint Solutions Company, will drill into how targeted solutions like transpromo significantly impact customer acquisition, monetization and ROI while exploring new developments in database and print technologies. more »
	BUSINESS GAIN FROM HOW YOU RETAIN The initiative, entitled Business Gain from How You Retain™, will assess the degree to which major brands are unifying and centralizing customer data, undertaking effective marketing analytics, and embracing advanced segmentation strategies to minimize customer turnover and maximize the profitability of individual customer relationships. more »
	MARKETING OUTLOOK 2008 Each year, the CMO Council benchmarks the state of Marketing. From the challenges ahead to strategic priorities, the Marketing Outlook initiative is the largest independent assessment of marketing executives available today. This year we are polling senior marketers to find out where they are allocating and focusing resources for the coming year. All input will be combined to provide a definitional assessment of the challenges and opportunities ahead in 2008. more »
	POWER OF PERSONALIZATION The Power of Personalization is a new CMO Council thought-leadership initiative whose focus is on gaining in-depth insights into the relevance, value, and importance of personalized communications as a vital component of marketing campaign planning.
	DRIVING THE BOTTOM LINE FROM THE FRONT LINE Driving the Bottom Line from the Front Line is a global research initiative undertaken by the Chief Marketing Officer (CMO) Council that focuses on helping multinational companies to improve the design and execution of their go-to-market strategies. The program is one of the first international studies of its kind and research with senior marketing and sales officers explore the critical determinants of how companies build capabilities to deliver marketing and sales results in a repeatable and systematic manner. more »
	PROFITABILITY FROM CUSTOMER AFFINITY Profitability from Customer Affinity is a milestone research initiative launching in March 2007, to determine what drives customer affinity, advocacy and attachment and how brands in the BtoB technology space stack up in rankings of customer equity. The initiative is designed to help members of the technology industry better understand how to improve return on account and customer relationships. more »
	MASTERING MPM In 2006, the CMO Council introduced the first-ever Mastering MPM Certificate Program. Expanded in 2007, this online program assesses and certifies the MPM competencies of marketing practitioners from a wide range of industries. more » View MPM Forum Academic Director Bob Nelson's detailed overview of the Mastering MPM Certificate Program » register now
	GLOBAL MOBILE MINDSET INITIATIVE The Global Mobile Mindset is an annual syndicated research program that will tap into the insights of 5.7 million consumers in over 200 countries. This research initiative will mark the most comprehensive cultivation of dynamic market feedback to deliver quantitative insights and perspectives on the mobile lifecycle experience. more »
	DEFINE & ALIGN THE CMO The CMO Council and researchers at Northwestern University's Kellogg School of Management are undertaking a major research effort to define the emerging role of the Chief Marketing Officer in North American corporations. The study, entitled Define & Align the Chief Marketing Officer will be a 360-degree fact-finding effort conducted by the CMO Council and faculty and post-graduate students at the Kellogg School of Management. It will further empower CMOs and enhance the value of this relatively new position in the executive hierarchy by better defining the role, responsibilities and authority of the top marketing officer in today's technology and telecommunications corporations. The study will gather both qualitative and quantitative insight into the subject, including interviews with 25 CMOs and, where possible, their CEOs, followed by a survey of a broader set of marketing and non-marketing executives. more »
	SECURE THE TRUST OF YOUR BRAND Media scrutiny, public awareness and customer concern about security threats and failures are on the rise across every sector of business, public and consumer life. As a result, security has become an issue with significant implications for the relationship between businesses and their customers, suppliers, partners and investors. In response to this still-emerging business and marketing issue, the CMO Council is conducting the first major global study that catalogues the experiences and perceptions of consumers, corporate marketers and business executives worldwide, to provide a 360 degree view of how security and IT integrity influence brand assurance, confidence and value. more »
	TAKE A BITE OUT OF CYBER CRIME McGruff the Crime Dog® is fighting cyber crime, one of the largest problems facing homes, schools and businesses today. Led by the National Crime Prevention Council, the CMO Council and FAME, the campaign brings together some of today's most influential organizations with a common mission to teach millions of consumers how to identify and protect themselves against threats like computer viruses, worms, spam, spyware, phishing, identity theft and online predators. For more information visit www.bytecrime.org.
	FORUM TO ADVANCE THE MOBILE EXPERIENCE (FAME) The Forum to Advance the Mobile Experience™ (FAME™) is a new member advocacy group and strategic authority leadership initiative to accelerate marketing programs and research around advancing the wireless user experience. Formed by the CMO Council, FAME will promote the adoption of wireless applications in the best interests of industry players. FAME brings together influential senior marketing leaders from top mobile technology companies that will join in the pursuit of innovations and best practices tailored towards the advancement of end user wireless applications. For more information visit www.fameforusers.org.
	SELECT & CONNECT One of the most pressing challenges marketers face today stem from a single source: the persistent lack of a cohesive strategy for selecting, profiling and targeting customers that offer the most profitability, longevity and value to the company. To explore this important issue, the CMO Council is launching a new research initiative titled Select & Connect, Strategies for Targeted Acquisition and Retention. This program will uncover the challenges, trends and opportunities associated with developing and managing an effective approach to Selective Customer Activation, from lead generation to loyalty and referral. more »
	MPM FORUM Since 2003, the CMO Council has been the global leader in developing proprietary Marketing Performance Measurement (MPM) intellectual capital based on proprietary quantitative research and insights from CMOC members and other industry leaders. In 2005 the CMO Council led the way again by bringing MPM knowledge to its members through eight regional half-day conferences in the U.S. and major European cities. The CMOC also established the MPM Forum as the leading source of MPM knowledge. Several hundred MPM experts and practitioners contribute regularly to the extensive MPM Forum library. more »

CMO Council Contact:
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@globalfluency.com