James K. Cornell is senior vice president and chief marketing officer for Prudential Retirement. Cornell joins Prudential from Fidelity Investments and will be based at the business’ headquarters in Hartford, CT. Prudential Retirement is a business of Prudential Financial Inc. (NYSE: PRU).

Cornell will report directly to Christine Marcks, president of Prudential Retirement and will direct all plan sponsor and participant marketing, strategic planning and communications activities across the business, helping drive growth in revenues and market share as well as exploring new markets. He will also play a key role in Prudential Financial’s Thought Leadership activities.

Cornell, a seasoned investment executive with over 20 years of financial services experience, joins Prudential following an 11-year career with Fidelity Investments where he most recently served as senior vice president, institutional marketing. Prior to this role, Cornell spent eight years in Fidelity’s Personal Investments area, where he was responsible for Advice & Guidance products and strategy, including Fidelity’s suite of financial planning tools. Previously, Cornell led Fidelity’s retail retirement products group, managing IRAs, Roth, rollover and small business savings products.

Cornell holds a BA in Economics from the University of North Carolina (UNC) at Chapel Hill. He currently serves on the Board of Trustees of Thompson Island Outward Bound and recently completed three years as a member of the Board of Visitors of UNC – Chapel Hill.