Jia Hyun is Global eCommerce Director for GE Money, the consumer and small business financial services unit of General Electric.

In this capacity Jia works with GE Money business worldwide to shape and manage online and mobile advertising, sales and retention programs. Prior to joining GE Money, Jia led the online acquisition strategy team at Citigroup for the US consumer and small business cards businesses. Prior to Citi, she held various interactive marketing and business development functions at American Express and MasterCard International. Jia holds an MBA from NYU's Stern School of Business.

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