Kim Johnston is a marketing professional with 19 years of experience in the high tech industry. She has worked across multiple customer segments ranging from consumer, mid market, and large enterprise.

As Vice President of Sales and Marketing Operations, her primary directive is to enable the organization to increase productivity, extend the brand and exceed results. In this role, she co-sponsored the Symantec branded experience across the buying cycle to yield an improved perceived value and customer relationship engagement. The executive customer briefing program yielded an 85% customer satisfaction rating and a 30% acceleration in the selling cycle. Her accomplishments also include driving demand generation programs that have yielded 4x the industry average response rate and more than a 10 to 1 return.

Prior to this role, she was the vice president of product marketing and campaigns where she determined proven go to market plans for emerging and existing product lines. She delivered the first set of business solution messaging and the first campaign architecture that optimized the overall marketing mix across a broad product portfolio and market segments.

Prior to Symantec, she was a member of the engineering group at Peter Norton Computing, Inc and other privately held mechanical engineering firms.

Kim holds a bachelors degree in Mathematics/Economics from the University of California, Santa Barbara.

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