Frans Riemersma is chief editor of MarketingGovernance.com, an initiative by marketers who believe that Marketing Operations will be an increasingly influential and ultimately fundamental aspect of marketing, as marketing complexity continues to rise.

In the '90s he experienced the daily marketing challenges as pioneer internet entrepreneur in the online publishing market. As member of the board of the Interactive Professional Association Netherlands (IPAN), a platform for professionals researching and supporting marketing and business models for new media, he was closely involved in many marketing and business models using new media, specifically: SMS, bluetooth, mobile internet, mobile ticketing, online and mobile gaming, blogging, webvertising, internet, in- and extranet applications, CD and DVD production, IVR and Interactive TV.

From 2000 onwards he aims for synergy in marketing activities using new media channels in concert, as co-founder of the consultancy MRM LOGIQ, advising companies on operational marketing excellence, also known as Marketing Resource Management. Frans Riemersma is specialised in on- and offline campaign integration, multi channel marketing and process support by technology. As a consultant Riemersma delivered projects for companies like Adidas, Unilever, KIA Motors, Vedior and Hewlett-Packard.

He is co-author of the first book on MRM called “Marketing Resource Management, the noble art of getting things done in marketing. Efficiently.” (ISBN 978-90-813305-1-0).

Other publications:

• MRM; making DAM and CRM stick together. The Ten Functional Areas of Marketing, Journal of Digital Asset Management, Palgrave Macmillan.
• Marketing Governance; burden or a blessing in disguise?, the Marketing Leaders
• Marketing Procurement - The marketing inquisition has arrived, the Marketing Leaders
• MRM: More for less in marketing, The Journal of Database Marketing & Customer Strategy Management
• Accountability is the word, transparency is the key, The Chartered Institute of Marketing's Technology.

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