Ed Keller, CEO of the Keller Fay Group, has been called "one of the most recognized names in word of mouth." The publication of Keller's book, The Influentials, has been called the "seminal moment in the development of word of mouth."

The Keller Fay Group (www.kellerfay.com) is a specialist market research firm focused exclusively on word of mouth marketing. Keller Fay's syndicated research service, TalkTrack, is the only comprehensive tracking study of America's word of mouth conversations that monitors word of mouth conversations about products, services, and brands, including those that occur offline as well as online.

Prior to founding Keller Fay, Keller was CEO of RoperASW. Keller is a past President of the Board of the Word of Mouth Marketing Association (WOMMA), and currently serves as Treasurer. He is a board member of the Advertising Research Foundation (ARF), and of BazaarVoice, a technology provider that powers consumer generated content such as Ratings and Reviews. He is Past President of the Market Research Council, and a member of the Annenberg School's Alumni Advisory Board.

Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.

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