Andrew Salzman is E2open’s Chief Marketing Officer, responsible for managing all worldwide company operations related to the corporate and product marketing, demand generation, sales support, field marketing, public relations and analyst relations. Salzman brings to E2open more than 27 years of strategic marketing management accomplishments in both global technology and consumer goods companies, including strategic and business planning, alliance partner programs, M&A strategies, marketing/sales alignment practices, investor relations and balance sheet management. He is a specialist in driving growth and transformation in both emerging and mature organizations seeking to re-invent business models and create new compelling categories.

Prior to joining E2open, Salzman was Chief Marketing Officer at Information Resources, Inc., a $700 Million privately held market information and analytics firm for the CPG and Retail industries where he drove strategic planning, marketing strategy and planning, analyst relations and PR, and product mapping. His focus on defining the addressable market opportunity based on analytics, modeling, and decision support software created important new revenue streams for this 30 year old firm with a data vendor legacy.

From 1999 to 2006, Salzman served as Vice President of Corporate Marketing at Siebel Systems where he helped drive the repositioning of the company’s business model from selling the world’s leading CRM software to creating deeper strategic partnerships with customers focused on business outcomes. He drove key efforts to create a marketing infrastructure capable of supporting a multi-million dollar enterprise including customer loyalty programs, marketing-sales alignment systems, partner marketing, integrated marketing models, and messaging architectures linking the company’s software and professional services teams. Prior to Siebel Systems, he served as Vice President of Worldwide Marketing at Compaq Computer and before that was Vice President of Worldwide Marketing for Kodak’s $8 Billion Consumer Imaging business.

Salzman received the IDC CMO Award for business marketing, ITSMA Award for best marketing-sales alignment, Top 10 B2B Marketer by B2B Magazine, and the Top 50 Marketers designation by Advertising Age.

Salzman holds a bachelor of arts in psychology from the University of California at Berkeley, where he graduated Phi Beta Kappa and Summa Cum Laude.

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