Sampson Lee, the founder of G-CEM, has invented three U.S. patent-pending customer experience management methods. Lee’s three methods combine the art and science of Customer Experience Management (CEM) in experience innovation and assessment. They work synergistically to discover the three critical moments during an experience process: moments-of-truth at experience (for service), moments-of-differentiation (for brand) and moments-of-buying (for sales), to design the most effective experience for target customers.

Lee and his International Partner team deliver the Global CEM Certification Program in Amsterdam, Dubai, Hong Kong, London, Paris, San Francisco, Shanghai, and Singapore. Company website: www.g-cem.org.

close window