Robert Shaw was nominated recently by CEO magazine as a "leading new-generation business guru". He is Founder of Demand Chain Partners, Director of the Value Based Marketing Forum, Professor of Marketing Metrics at Cass Business School, and author of 10 books including Marketing Payback and Measuring and Valuing Customer Relationships. A trusted advisor with a fantastic network of associates and actual experts and extensive experience to share, he tackles all sizes of problem with metrics, KPIs and scorecards, ROI modelling and optimisation; customer equity and insight analysis.

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