The Chief Marketing Officer (CMO) Council seeks your views on how global marketers are Turning Customer Pain into Competitive Gain. Part of a new strategic research initiative aimed at Giving Customer Voice More Volume, our latest audit seeks to benchmark how well brands listen and respond to customer input, concerns and issues. With today's depressed economy challenging marketers to pay far more attention to the needs and wants of customers, assessing the degree to which companies continually calibrate and cultivate customer experience and loyalty has become an important business performance consideration. The Voice of Customer (VOC) has never been more powerful or more persuasive with the advent of the Internet, social media and proliferating channels of customer engagement and advocacy. Using our quick, multiple-choice questionnaire format, please take 15 minutes of your time to assess your company's level of commitment to customer experience and your organization's effectiveness in turning detractors into disciples, and objections into opportunities. Your responses will be kept confidential and we will share aggregated findings with you on completion of the study in January, 2009. Thank you for your time and assistance in this initiative.