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ADVISORY BOARD
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UNDERWRITER
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The Boston Consulting Group (BCG)
The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy. They partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. A customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that their clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 66 offices in 38 countries. For more information, please visit www.bcg.com. |
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PARTNER ASSOCIATIONS
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CEMA - Corporate Event Marketing Association
CEMA, the Corporate Event Marketing Association, is a non-profit organization dedicated to serving event and marketing professionals in all sectors of the technology industry. Founded in 1990, CEMA offers educational and networking opportunities regionally and nationally. |
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The Chartered Institute of Marketing (CIM)
The UK-based Chartered Institute of Marketing is committed to delivering world-class support to equip marketers with the knowledge and tools they need to stay ahead and excel in this most challenging of professions through market leading industry awards and practical courses, and professional services which members can call upon whenever they are needed. |
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DMA – Direct Marketing Association
The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100. |
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EMF – Experiential Marketing Forum
The Experiential Marketing Forum is an international community of professionals, students and people who share ideas and keep abreast of the newest trends and exciting things happening in the world of media. |
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HKIM - Hong Kong Institute of Marketing
Since its establishment in 1982, the Institute has been active in the development of Hong Kong's marketing skills; as a representative for marketing professionals at all levels of business; as a monitor of standards and ethics and as a training and education resource. Also, it has an essential role because of the vital part marketing will play in sustaining Hong Kong's economy and external trade into the Twenty First century. |
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ITSMA – IT Services Marketing Association
ITSMA (IT Services Marketing Association) is a membership community for marketing executives who market and sell technology-related services and solutions. With nearly 100 Corporate Members around the globe, including Accenture, Cisco, Hewlett-Packard, IBM, Microsoft, Oracle, SAP, Verizon, and Wipro, ITSMA provides best practice insight, an active leadership community, and hands-on advisory guidance around the unique requirements for marketing technology services and solutions. |
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MMA – Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technologies. The MMA is a global organization with 400 members representing over twenty countries. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. |
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ITSMA – IT Services Marketing Association
ITSMA (IT Services Marketing Association) is a membership community for marketing executives who market and sell technology-related services and solutions. With nearly 100 Corporate Members around the globe, including Accenture, Cisco, Hewlett-Packard, IBM, Microsoft, Oracle, SAP, Verizon, and Wipro, ITSMA provides best practice insight, an active leadership community, and hands-on advisory guidance around the unique requirements for marketing technology services and solutions. |
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MMA – Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technologies. The MMA is a global organization with 400 members representing over twenty countries. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. |
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Pulse-Group
Geared towards becoming the preferred solutions provider to the top 50 global market research organisations by 2007, Pulse Group is a total solutions provider to the market research industry, with services in software localization, professional translation services, data collection, technical support and training as well as MR software development. Head-quartered in Sydney Australia, a European office in Amsterdam and an RPO hub operating from Kuala Lumpur Malaysia, the Pulse-Group is dedicated to delivering high quality data and support across their core areas of business. |
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SMPS – Society for Marketing Professional Services
The Society for Marketing Professional Services (SMPS) was created in 1973 by small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Today, the association has a membership of more than 6,100+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. |
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NEWS
PRESS RELEASES
CMO COUNCIL AND BOSTON CONSULTING GROUP LAUNCH
GLOBAL RESEARCH INITIATIVE FOCUSED ON
GO-TO-MARKET CAPABILITIES
Thought-Leadership Program Will Highlight Best Practices to Help Multinational Companies Enhance Marketing and Sales Effectiveness
PALO ALTO, CA; NEW YORK, NY – September 8, 2007. The Chief Marketing Officer (CMO) Council and The Boston Consulting Group (BCG) today announced the launch of a global research initiative focused on helping multinational companies improve the design and execution of their go-to-market strategies.
Entitled Driving the Bottom Line From the Front Line, the program is one of the first international studies of its kind. Research with senior marketing and sales officers will explore the critical determinants of how companies build capabilities to deliver marketing and sales results in a repeatable and systematic manner.
“Global corporations have invested heavily across the value chain to bring products and services to market as efficiently and effectively as possible,” notes Miki Tsusaka, a Senior Partner and Global Leader of BCG’s Marketing and Sales practice. “Yet many still struggle with how best to integrate and align their sales, marketing and channel organizations to optimize top-line growth and improve bottom-line returns at the same time.
“Without question, many companies are challenged in this area,” Ms. Tsusaka adds. “This BCG-CMO Council research program has a dual objective: to highlight the most pressing obstacles to go-to-market success and to identify the capabilities necessary for actionable and sustainable solutions.”
The Driving the Bottom Line From the Front Line program will encompass in-depth qualitative and quantitative research. Respondents will include Chief Marketing Officers and Chief Sales/Commercial Officers in large multinational enterprises with a minimum of $1 billion in annual revenues. The findings of the study will be released this fall.
A distinguished group of industry leaders, analysts and business-school educators will be assembled to form a special Advisory Board that offers evaluative insights on the findings. Leading sales and marketing trade associations will also contribute to the program from a data-collection and -analysis perspective.
“This BCG-CMO Council program will be a landmark study that addresses an increasingly vital component of corporate strategy and business planning,” notes Donovan Neale-May, Executive Director of the CMO Council. “Empowering frontline sales and marketing teams with better customer analytics, insights, market segmentation, messaging and engagement programs increases the efficiency and effectiveness of spend, while having significant top-line and bottom-line impact. The CMO Council is proud to be teaming with BCG to explore these and other critical areas that determine go-to-market excellence and how companies build these capabilities.”
About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. The CMO Council’s 3,000 members control more than $70 billion in aggregated annual marketing expenditures. Companies represented on the CMO Council have combined annual revenue of over $600 billion. Visit the CMO Council web site to find out about the initiatives geared to address executive marketers’ challenges at www.cmocouncil.org.
About The Boston Consulting Group
The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 66 offices in 38 countries. For more information, please visit www.bcg.com.
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