MPM FORUM

A Marketing Performance Measurement Initiative

Since 2003, the CMO Council has been the global leader in developing proprietary Marketing Performance Measurement (MPM) intellectual capital based on proprietary quantitative research and insights from CMOC members and other industry leaders.

In 2005 the CMO Council led the way again by bringing MPM knowledge to its members through eight regional half-day conferences in the U.S. and major European cities. The CMOC also established the MPM Forum (www.mpmforum.org) as the leading source of MPM knowledge. Several hundred MPM experts and practitioners contribute regularly to the extensive MPM Forum library.

In 2006, the CMO Council introduced the first-ever Mastering MPM Certificate Program. The online program assesses and certifies the MPM competencies of marketing practitioners from a wide range of industries. learn more »

DESCRIPTION
2005 MPM FORUMS
2007 SPONSOR OPPORTUNITIES
MPM REPORT & DVD
ALL PROGRAMS

2005 MPM FORUMS

The CMO Council's 2005 worldwide Marketing Performance Measurement (MPM) Forum Series brought together top marketing executives in a unique, open exchange of views and opinions on how to introduce Marketing Performance Measurement disciplines, processes and solutions to enterprise organizations.

Through stops in Silicon Valley, Orange County, Chicago, Boston, New York, and internationally in London and Munich, Forum participants learned from brand name headliners and peers who shared real-world experiences on what it takes to align internal constituencies and gain management consensus on key performance indicators (PKIs) and criteria for determining ROI.

They also gathered knowledge from CEO's who spoke candidly about their expectations and requirements for what marketing should deliver in generating tangible business value.

One common theme heard throughout: While MPM systems are top of mind with most marketers, many have yet to implement them. This is also a key finding of the CMO Council's "Measures & Metrics: The European Marketing Performance Measurement Audit," this year's follow-up to the watershed North American MPM report from 2004.

This survey, fielded in Europe from March to June, drew nearly 200 responses from senior technology marketers. Topics explored in the study included the extent of MPM adoption; factors driving interest in MPM; levels of satisfaction with current ability to measure marketing; primary challenges in MPM adoption; levels of investment in MPM; and return on investment via MPM.

2007 SPONSOR OPPORTUNITIES

MPM solution providers are invited to become corporate underwriters of the 2007 MPM Program. This will provide an excellent opportunity to position brands, solutions, and services in the rapidly emerging MPM market and establish your company as a high profile, authority thought leader in concert with the CMO Council. Interested companies are invited to contact Donovan Neale-May, Executive Director of the CMO Council for more information. E-mail donovan@globalfluency.com, or call 650.433.4200.

MPM REPORT & DVD

MPM REPORT
	Selected by our over 1,000 members as the most compelling topic facing CMO's today, this report is designed to be the definitive industry report on how companies should measure and quantify marketing's performance. It will also be an invaluable resource to assist marketing executives who want to build an MPM system in their company. Purchase and download a copy of the MPM Report
MPM DVD
	Now you can view highlights of the presentation, discussion and debate that took place during the CMO Council's milestone Marketing Performance Measurement (MPM) Forum hosted at BusinessWeek's offices in New York on June 9, 2004. More than 120 senior technology marketers participated in the half-day program, which keyed off findings of a milestone Measures+Metrics Audit of senior marketers and C-level executives. Purchase and download a copy of the MPM DVD