THE POWER OF PERSONALIZATION

The Impact + Influence of Individualized Content Delivery

The Power of Personalization is a new CMO Council thought-leadership initiative whose focus is on gaining in-depth insights into the relevance, value, and importance of personalized communications as a vital component of marketing campaign planning. Specifically, this national initiative is designed to explore the interaction of customized content, collateral and personalized web interaction on marketing effectiveness, customer acquisition, retention, and business outcomes.

Power of Personalization will examine the critical link between customer data, analytics and messaging through the application of new, on-demand personalization technologies, customized content creation and digital print systems, one-to-one delivery and interaction channels, and the emergence of new applications such as “TransPromo” documents that combine transactional and promotional information.

The Power of Personalization will identify how and where personalization techniques are being successfully deployed by leading marketers – as well as how the various, inter-related components of personalized communication campaigns are being tracked and measured. Additionally, program research will address the degree to which companies are embracing (or not yet embracing) personalized communication strategies; the state-of-the-art tools and technologies available today; and the direct relationship between customized delivery of information and sales performance.

The initiative is being jointly underwritten by Xerox, Pitney Bowes, MindFireInc, GMC Software Technologies and Valtira with program support from InfoTrends.

DESCRIPTION
ADVISORY BOARD
AFFILIATES
MEDIA PARTNERS
UNDERWRITERS & PROG. PARTNERS
RESOURCES
REPORT
ALL PROGRAMS

ADVISORY BOARD

The Power of Personalization thought-leadership program will be guided by a distinguished Advisory Board of leading sales and marketing experts. These executives will offer their consultative expertise, knowledge and insight to enrich and deepen the value of the program content and its deliverables – including research reports, best practices development, and executive dialogs.

Brenda Crawford, VP Marketing Communications - AT&T
Steven England, Business Development Manager - R and R Images
Ken Fenyo, VP, Customer Loyalty - The Kroger Co.
John Flynn, VP, Online and Direct and Digital Marketing, Worldwide - Buena Vista Home Entertainment
Scott Gerschwer, CMO and VP, Global marketing - Megaspirea Inc.
Daniel Lee, VP, Marketing, Consumer Electronics Division - Hitachi America, Ltd.
Joseph Manos, Executive VP - MindFireInc
Nancy Master, Director of Marketing - Abaris, Inc.
Page Murray, VP of Marketing - Comcast
Matt Preschern, VP of General Business Communications, Global Sales & Distribution - IBM
Gary Ritkes, Managing Director and Chief Sales Officer - SproutLoud
Barbara Schaedler, CMO - Fujitsu Siemens Computers
Bob Thacker, SVP of Marketing/Advertising - OfficeMax
Eric Webber, President and CEO - Cohber Press Inc.
Susan Mattivi Wittner, Marketing Director - Agfa Graphics, North America

AFFILIATES

PODi is a not-for-profit industry consortium of vendor companies that was formed in 1996. Its charter is to foster the growth of the digital printing industry through market and standards development activities. PODi promotes interoperability through the PPML suite of open, XML based standards, test suites and certification. PODi supports the regional communities and other markets by producing the highly acclaimed Best Practices in Digital Print reports and case study database. PODi Program Affiliates are regional communities that are focused entirely on digital print service providers, consultants, marketing service providers, agencies and enterprises interested in digital print. Caslon & Company is the PODi Affiliate for North America and is serving as the international Affiliate until other regional Associates are formed. PODi members are industry leaders representing all facets of the digital printing ecosystem, including software, hardware and other industry vendors, print and marketing service providers, and enterprises. As digital printing becomes a more powerful and widely used communication medium, PODi helps members understand how it can be integrated into their marketing, customer service, IT and executive management strategies. www.podi.org

MEDIA PARTNERS

CRM magazine is the leading publication serving the field of customer relationship management. CRM is a business technology magazine written for C-level executives and managers in corporate, sales, marketing, service, and information technology. Together with the magazine's daily news Web site (destinationCRM.com), weekly e-mail newsletters, live Web events, conferences, and custom media products, CRM magazine provides business leaders the information they need to reach their strategic objectives through tactical implementation of the CRM process and technology. http://destinationcrm.com

UNDERWRITERS AND PROGRAM PARTNERS

Program Underwriters
	Xerox Corporation is the world's leading document management technology and services enterprise. It provides the document industry's broadest portfolio of offerings. Digital systems include color and black-and-white printing and publishing systems, digital presses and "book factories," multifunction devices, laser and solid ink network printers, copiers and fax machines. Xerox's services expertise is unmatched and includes helping businesses develop online document archives, analyzing how employees can most efficiently share documents and knowledge in the office, operating in-house print shops or mailrooms, and building Web-based processes for personalizing direct mail, invoices, brochures and more. Xerox also offers associated software, support and supplies such as toner, paper and ink. www.xerox.com
	Pitney Bowes provides the world's most comprehensive suite of mailstream software, hardware, services and solutions to help manage the flow of documents, letters and packages into, within, and out of organizations of all sizes. Pitney Bowes, with $5.9 billion in annual revenue, takes an all-inclusive view of its customers' operations, helping organizations enjoy the competitive advantages that come from an optimized mailstream. The company's 87 years of technological leadership have produced many mailstream innovations, and it is consistently on the Intellectual Property Owners Association's list of top U.S. patent holders. With more than 35,000 employees worldwide, Pitney Bowes serves more than two million businesses through direct and dealer operations. More information about the company can be found at www.pb.com.
	Since 1999, MindFireInc has been the leader in helping marketers link the impact-power of direct mail and other off-line media with the interactive capabilities of the Internet. MindFireInc’s flagship product, LookWho’sClicking®, is a web-based application suite that automates the creation, management, and tracking of Personalized URLs and VIP Landing Pages. The Company delivers LookWho’sClicking through its expanding network of Solution Partners, which are typically print service providers, agencies and consultants. With offices in California and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. For more information please visit www.mindfireinc.com.
	GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning PrintNet software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide, and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and transpromo materials. www.gmc.net
	Valtira, The Online Marketing Platform, delivers a personalized web experience and improves marketing Return On Investment. By empowering marketing teams to incorporate personalized messaging, imagery, and video into new or existing websites, Valtira connects customers with the right information at the right time. The Online Marketing Platform is available as a web-based service and is quick to deploy and easy to use. Valtira serves Fortune 500 businesses, early and mid stage companies as well as government agencies including UnitedHealthcare, U.S. Marine Corps, White Castle and Zomax. For more information, please visit www.valtira.com.
Program Partners
	InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.
RESOURCES WHITE PAPERS Personalized Transactions Add Marketing Value This article explores how transactional documents, including statements, invoices and notifications, have become more effective at generating sales and developing long-term relationships Printers look to drive cross-channel strategies At the Direct Marketing Association's annual conference, QuantumDigital was one of several exhibiting printers that is providing innovative ways to help customers with their multichannel campaigns. Ensuring the Effectiveness of Personalized Communications Personalization, one-to-one marketing, target marketing - whatever you call it, the concept is not new. But the means to make it more effective are more powerful than before. Talking to the CMO...The New Wave of Marketing Automation Web technologies provide the first reliable AND affordable cross-platform infrastructure capable of automating some elements of marketing. Companies are looking at the Internet as a vehicle to deliver qualified prospects at a reasonable cost and can benefit from highly personalized marketing materials spanning print, e-mail and the Web. Five Components of Personalization ChoiceStream's CEO describes how marketers can take advantage of more choices by getting personal. Personalization Strategies to Attract and Retain Customers This article focuses on ways your business can provide products and services individualized to your customers' tastes and needs. The steps outlined in this discussion are designed to help increase customer traffic and larger profits. Personalization: Transforming the way business connects Executive Summary and full report on Economist Intelligence Unit's Personalization Study. Behaviorally Targeted E-mail Communications, Part 1 E-mail remains a strong marketing communications tactic, despite increased challenges. Behaviorally Targeted E-mail Communications, Part 2 E-mail remains a strong marketing communications tactic, despite increased challenges. Consumers Want Personalization -- and Privacy According to recent research, personalization remains something most consumers want, though their privacy fears continue to escalate. Market Focus: Telecommunications: The Name of the Game: Personalization Telecommunications companies have unparalleled access to their customers. Will this pave the way to a new era of personalized content? Slashing the Cost of Personalization As the focus of personalization gets expanded, CRM strategies seems to be costing more and more. Here's how to add personalization without the million-dollar budget.