PRECISION PROMOTION

Timely, Targeted & Trackable

Precision Promotion: Timely, Targeted and Trackable is the next installment in a series of thought-leadership initiatives that focuses on New Routes to Revenue™ at a time when companies are increasingly challenged by growing economic pressures and senior managements’s mandate for top-line growth.

The research will combine a comprehensive marketing audit of where and how companies are looking to optimize customer revenue with a deep dive into educating the market about transactional promotion (transpromo) strategies, systems and business/environmental benefits using best practice studies and independent assessments of effectiveness.

Designed to promote best practices and improved campaign outcomes, the multi-channel campaign will drill into transpromo’s impact on customer acquisition, monetization and ROI. The goal of this authority leadership initiative will be to educate and predispose senior marketers to incorporate or expand Individualized Offer Delivery (IOD) through colorful statement and bill merchandising, which has been shown to be as much as 20 times more effective than traditional marketing vehicles.

The study is the latest initiative from the CMO Council’s new Individualized Relationship Marketing (IRM) Center, an online knowledge repository and leadership group looking at where and how greater customer intimacy, listening and personalization can improve customer acquisition, retention, revenue and advocacy.

www.precisionpromotion.org

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PARTNERS

PARTNERS

The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. The CMO Council's 3,000 members control more than $70 billion in aggregated annual marketing expenditures. Companies represented on the CMO Council have combined annual revenue of over $600 billion. Visit the CMO Council web site to find out about the initiatives geared to address executive marketers' challenges at www.cmocouncil.org.

InfoPrint Solutions Company, headquartered in Boulder, Colorado, brings to market the advantages IBM and Ricoh have in the development, manufacturing, marketing and building of strategic solutions for customers, creating a growth-oriented global enterprise that is strategically focused on the output market. The InfoPrint Solutions Company portfolio includes solutions for production printing for enterprises and commercial printers as well as solutions for office workgroup environments and industrial segments. The company offers customers the highest quality output solutions that optimize productivity by providing efficient workflow and, at the same time, delivering low cost of ownership and high return on investment. The heritage of InfoPrint Solutions Company includes the development of the IBM Advanced Function Presentation (AFP) Architecture – now an industry standard – and Intelligent Printer Data Stream (IPDS), which has since become the standard for mission critical business printing. The company also leads the industry in print management solutions with both InfoPrint Process Director and InfoPrint Manager. Please visit www.infoprint.com for more information.