PROTECTION FROM BRAND INFECTION

SPONSORS

MarkMonitor is the only company offering comprehensive, end-to-end solutions that enable an enterprise to both establish and defend their brands against multiple online risks. As the leading global provider of brand protection for the enterprise, MarkMonitor offers solutions that safeguard brands, reputations and revenues from ever-evolving online risks. The company's exclusive access to data, combined with its real-time prevention, detection and response capabilities, provides a more secure Internet for enterprises as well as their customers. www.markmonitor.com

CORPORATE ADVISORY BOARD

FACULTY LEADERSHIP COMMITTEE

PARTNERS

	The International Intellectual Property Institute (IIPI) is a not-for-profit 501(c)(3) corporation located in Washington, DC. As an international development organization and think tank, IIPI is dedicated to increasing awareness and understanding of the use of intellectual property as a tool for economic growth, particularly in developing countries. Since 1998 the Institute has been engaged in a wide range of activities both abroad and within the United States, including critical research, public education, policy and training workshops, technical assistance, institution building and consultative services. www.iipi.org
	The BPCouncil is a virtual community dedicated to providing a vibrant meeting place for brand owners and those that provide them with services. BPCouncil is intended for: brand owners, professional services providers, technology vendors, legal professionals, enforcement agencies, NGOs and regulatory bodies. Being part of this dynamic virtual community enables members to get direct access to up-to-date information and resources...develop a solid social and professional network...and build a strong presence in the Internet-based brand protection world. www.bpcouncil.com
	The Canadian Anti-Counterfeiting Network (CACN) is a coalition of individuals, companies, firms and associations that have united in the fight against product counterfeiting and copyright piracy in Canada and internationally. The originating members of CACN include broad-based organizations, such as the Canadian Association of Importers and Exporters, the Canadian Manufacturers and Exporters, the Canadian Standards Association (CSA), the Electro-Federation Canada, and the Canadian Motion Picture Distributors Association; companies from a range of industries; and law firms representing a host of intellectual property (IP) rights holders - Canadian and foreign - with significant businesses in Canada. www.cacn.ca
	The Coalition for Intellectual Property Rights (CIPR) is a private-public partnership dedicated to advancing intellectual property rights protection, enforcement and reform in Russia, Ukraine, the Baltic States and other countries of the former Soviet Union. Through public education, legislative action and legal reform, CIPR works with our government and private sector partners to establish transparent IPR regimes in the region that adhere to international treaty obligations and standards. CIPR collaborates with the U.S., EU and other WTO member states on IP issues related to WTO accession and bilateral agreements with countries in the region. www.cipr.org
	The Business Action to Stop Counterfeiting and Piracy (BASCAP) was launched by the International Chamber of Commerce to 1) Connect and mobilize businesses across industries, sectors and national borders in the fight against counterfeiting and piracy; 2) Pool resources and expertise – creating greater critical mass than any single company or sector could do alone; 3) Amplify the voice and views of business to governments, public and media – increasing both awareness and understanding of counterfeiting and piracy activities and the associated economic and social harm; 4) Compel government action and the allocation of resources towards strengthened intellectual property rights enforcement; and 5) Create a culture change to ensure intellectual property is respected and protected. www.iccwbo.org/bascap
	The United States Council for International Business (USCIB) promotes international engagement and prudent regulation in support of open markets, competitiveness and innovation, sustainable development and corporate responsibility. Its members include top U.S.-based global companies and professional services firms from every sector of our economy, with operations in every region of the world. With a unique global network encompassing leading international business organizations, USCIB provides business views to policy makers and regulatory authorities worldwide, and works to facilitate international trade and investment. www.uscib.org
	Often called "the fashion bible," Women's Wear Daily (WWD) serves as the voice of authority, international newswire and agent of change for the fashion, beauty and retail industries. First and foremost, WWD is dedicated to providing a balance of timely, credible business news and key women's fashion trends to a dedicated readership. This readership includes retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites and trend makers. As the marketplace has become more complex, the need for information and competitive intelligence has become more acute. The common thread of our community is the business of style and fashion. www.wwd.com
	HubSpot is an inbound marketing software system that enables businesses to get found by prospects and convert more leads and customers, while both lowering their cost per lead and increasing their lead volume. Over 1,200 small and medium businesses use the HubSpot all-in-one software system for blogging, social media, SEO, landing pages, lead intelligence, marketing analytics and closed loop marketing. Active HubSpot customers get 6 times more leads in 6 months. www.HubSpot.com/ROI
	Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network - The First Forum for Pharmaceutical Marketing Experts - which brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics. Pharma Marketing Network & Pharma Marketing News provide executive-level content coupled with permission-based e-marketing opportunities. www.news.pharma-mkting.com

EVENTS

The Product Authentication and Brand Security Conference 2009 will focus on assessing today's challenges, the trends and developments in anti-counterfeiting strategies and solutions for brand protection worldwide. Workshop leaders, speakers and delegates from all facets of the value chain, and from across the globe will be represented. The conference is the ideal forum to discuss the main issues, legal aspects, strategies and technology solutions that contribute to the fight against counterfeiting and piracy. October 26-27 | Hyatt Rosemont Hotel | Chicago, IL Download the brochure »

FACTS & STATS

Fake goods are estimated to cost legitimate businesses up to $250 billion in yearly sales and impact public safety, structural and operational integrity, product quality, financial performance, customer trust and confidence, channel and supplier relationships, and global trading partnerships. Industries most frequently impacted in both the online and offline world include consumer electronics, software, Internet retailing, pharmaceuticals, financial services, wireless communications, footwear, apparel, sports equipment, luxury goods, cosmetics and toiletries, entertainment, and even consumer durables, agricultural products and hard goods. See below for more information.

General Statistics

Size and Scope of the Counterfeit Market »
Phishing Facts & Stats »
Piracy Facts & Stats »
Counterfeit Facts & Stats »

MarkMonitor Brandjacking Index 2008: The Year in Review

• Cybersquatting rose 18 percent during 2008, making it the most perpetrated form of abuse for the second year in a row.
• A total of 440,584 instances of cybersquatting were identified in Q4, followed by 86,837 instances of false association and 33, 614 instances of pay-per-click abuse.
• Consistent and notable quarter-over-quarter growth in cybersquatting for two years demonstrates that brandjackers are increasingly leveraging trademarks as they make use of best practices in search engine optimization to divert traffic to illegitimate or unauthorized sites.

• Brandjackers increase focus on eCommerce and offensive content abuses to drive revenues.
• eCommerce abuse grew by 46 percent over 2008 and 13 percent over Q3 to a yearly high of 24,589 instances.
• Offensive content abuse grew by 21 percent over 2008 and 23 percent over Q3.
• Brandjackers increasingly leverage search engine optimization techniques for eCommerce and offensive content abuse to drive revenues.

• Abuses of apparel brands rose 28 percent in 2008. Other industries experienced notable growth in brand attacks in 2008 including automotive at 21 percent, high technology at 21 percent, and food and beverage at 17 percent.
• Abuse of media brands reached a yearly high of 43,832 instances, signifying an 11 percent increase in 2008.
• Phishing remains the top brand-related problem for financial institutions due to increasingly sophisticated methods and technology.

• While brand abuse is prevalent through the world, for the second year the United States, Germany and the United Kingdom are home to the majority of brandjacking websites.
• 68 percent of websites that host brand abuse are hosted in the United States. Germany hosts 9 percent followed by the United Kingdom at 4 percent. Canada hosts 4 percent.
• English speaking countries account for 80 percent of the top 15 countries hosting brandjacking websites.

• A total of 444 organizations were phished for the first time in 2008 as fraudsters continued to exploit opportunities to find new targets. Additionally, 422 organizations were phished in Q4 2008, an increase of 8 percent from Q3 2008 and 7 percent over the previous year.
• Phish attacks against “other” industries (non-auction, payment services, retail/service or financial brands) reached 11,000 in 2008, a 135 percent increase.
• Attacks against payment services brands increased 122 percent in the second half of the year. Attacks against financial services brands increased 51 percent in the second half of the year, a rise MarkMonitor attributes to the current economic crisis.
• Phish attacks against retail/service brands dropped 83 percent in 2008 and attacks against auction brands dropped 67 percent in the second half of the year.
• A total of 36 percent of phish sites were hosted in the United States in 2008, followed by the Russian Federation, Republic of Korea and France each at 6 percent and Germany at 4 percent.

EXPERT COMMENTARY

"Marketing departments should lead the charge in assuring brand validity and should be working with trade associations to lobby state and federal governments to bring the hammer down as fast as possible."
—Lynn B. Upshaw, Principal, Upshaw Marketing, MBA Marketing Faculty, Haas School of Business/UC Berkeley

"Counterfeiting deteriorates a brand by compromising its position in the marketplace and products' standard and safety."
—Peter Grundberg, Director of Industrial Marketing, Underwriters Laboratories (UL)

"Deterrents are weak, even ineffective. Why? There’s the misconception that counterfeiting is a victimless crime. Compared with 20 years back, the scale of and opportunity for counterfeiting and brand fraud is through the roof."
—Mark Partridge, Adjunct Professor, John Marshall Law School and Partner at Pattishall, McAuliffe, Newbury, Hilliard & Geraldson

"Anything that costs you in perception will cost you a lot of money in real world eventually."
—John Costello, Former Vice President of Marketing, Gateway Computers

NEWS & ALERTS

Feature
Pharma Marketing News - May 2008
Marketers Must Take Control of Their Brands, Especially Online
Read »

• February 4, 2010 • Piracy campaign is far from secret • Financial Times
• February 1, 2010 • Boston College reports get to root of corporate citizenship, community involvement success • ConsultantNews.com
• February 1, 2010 • Combating Counterfeiting In An Electronic Era • The Metropolitan Corporate Counsel
• January 27, 2010 • Global Anti-Counterfeiting Efforts Set To Rise Further • Intellectual Property Watch
• January 26, 2010 • Online counterfeits pose risk to buyers and manufacturers • ComputerWeekly
• January 26, 2010 • Vancouver Olympics 'Brand Protection Guidelines' Almost Entirely Arbitrary • Techdirt
• January 26, 2010 • Groups Call for Counterfeit Agreement Openness • internetnews.com
• January 25, 2010 • Comment: Cybercrime - Still a growth industry? • InfoSecurity
• January 21, 2010 • China's latest scandal is counterfeit condoms • Los Angeles Times
• January 15, 2010 • Faking it: Why we hurt the brands we love • The Global & Mail
• January 13, 2010 • Brand protection 'the key role for marketers' • GlobalGold
• January 12, 2010 • How Do You Stop Semiconductor Counterfeiting? • BPCouncil
• January 12, 2010 • Kellogg's: Branding for Brnad Protection • BPCouncil
• January 12, 2010 • Food Fraud: When "Organic" Is Anything But • BPCouncil
• January 12, 2010 • Steve Baird on Today's Trademark Trends (Part 1): Single-Letter Trademarks in Hotel Branding • BPCouncil
• January 11, 2010 • 5 Things Chief Marketing Officers Should Know About Brand Protection • FreshBusinessThinking.com
• January 11, 2010 • Counterfeit Goods Often Gateway Drug for the Real Thing • New York Magazine
• January 11, 2010 • The Real Fake Thing • Portfolio.com
• January 9, 2010 • Google making millions from advertising counterfeit goods • Times Online
• January 9, 2010 • Venezuela's Chavez Aims To Fight Currency Black Market • The Wall Street Journal
• January 7, 2010 • China hit with $2.2 billion software piracy lawsuit • Telegraph
• December 16, 2009 • IT experts call for crackdown on copyright piracy • The Daily Star
• December 16, 2009 • Congress Gives $30 Million To Fight 'Piracy' • TechDirt
• December 15, 2009 • Grey market devices boost declining 2009 mobile phone sales • BetaNews
• December 15, 2009 • Fake golf club criminals jailed for biggest fraud eBay has ever seen • Telegraph
• December 15, 2009 • Brand owners do have options when it comes to cybersquatting • SC Magazine
• December 14, 2009 • Buoyant growth forecast for brand protection market • Securing Pharma
• December 10, 2009 • Counterfeit Goods Seizures Total Nearly 15,000 in 2009 • IndustryWeek
• December 8, 2009 • Brand protection or corporate bullying? • Marketing Web
• December 7, 2009 • Fake Louis Vuitton Bags Don't Fool Anyone • BusinessWeek
• December 3, 2009 • Microsoft Launches Lawsuits In Piracy Crackdown • Wall Street Journal
• November 30, 2009 • Perfume Costs Ebay $2.5 million in France • LA Times
• November 20, 2009 • Intellectual Property Protection Increasingly Critical for All Business Centers, ABCN Says • Officing Today
• November 16, 2009 • Market research catches up with Web 2.0 • Research
• November 11, 2009 • Knock it off: Global treaty against media piracy won't work in Asia • San Francisco Chronicle
• November 3, 2009 • Warning Over Online Black Market • BBC
• May 23, 2009 • Gaming anti-piracy chief blasts 'terrorists' • TechRadar.com
• May 15, 2009 • Experts Warn Crisis Brings More Fake Goods • Independent Bagladesh
• May 15, 2009 • How to tell a real vs. fake UL Mark on electronics • ReliablePlant
• May 14, 2009 • Experts warn crisis brings more fake goods • Reuters
• May 14, 2009 • Court Favors eBay in L’Oreal Suit • The Wall Street Journal
• May 14, 2009 • Fakes on the rise • Straits Times
• May 13, 2009 • EBay Wins French Lawsuit Over Sales of L’Oreal Fakes • Bloomberg
• May 12, 2009 • Software Piracy Losses Topped $50B in 2008, Study Finds • The Wall Street Journal
• May 12, 2009 • Study finds software piracy growing • Reuters
• May 12, 2009 • France Approves Crackdown on Internet Piracy • The New York Times
• May 12, 2009 • Software piracy costs Canada's economy US$1.2 billion: study • Financial Post
• May 11, 2009 • It’s The Misuse of Trademarks That’s A Problem... • TechDirt
• May 11, 2009 • Tackling Digital Piracy • Internetnews.com
• May 11, 2009 • Wrong notions in crackdown on counterfeit products • The Nation
• May 9, 2009 • Better tactics needed to stamp out piracy • The Nation
• May 8, 2009 • Time to act on counterfeits is now • New Vision
• May 8, 2009 • If it sounds too good to be true, it probably is • CBCNews.com
• May 7, 2009 • Web Exclusive: Product Antipiracy Programs’ Return on Investment • Security Management
• May 7, 2009 • SIIA Accuses Sellers Of Clip Piracy • InformationWeek
• May 7, 2009 • Microsoft Gives Controversial Antipiracy Tools New Name • PC World
• May 6, 2009 • Nigeria: Fake Printing Inks Reduce Profitability, Says Task System Boss • AllAfrica.com
• May 6, 2009 • Philip Morris USA sues over counterfeit Marlboros • Associated Press
• May 5, 2009 • Could piracy blacklist backfire? • BBC
• May 5, 2009 • China's Bad Medicine • The Wall Street Journal
• May 4, 2009 • The Cure for Social Media Brandjacking • E-Commerce Times
• May 4, 2009 • Are you being knocked off? • The Chronicle
• April 30, 2009 • Canada Replaces Korea On US Intellectual Property 'Watch List' • The Wall Street Journal
• April 27, 2009 • In China, Knockoff Cellphones Are a Hit • The New York Times
• April 24, 2009 • Counterfeiters Favored Nike, and Obama, Too • The New York Times
• April 22, 2009 • Chinese Hackers Infiltrate U.S. Air Force Striker Jet Program • Epoch Times
• April 22, 2009 • Battle over global anti-counterfeit treaty • BBC
• April 22, 2009 • HP begins fresh war against counterfeiting • Vanguard
• April 9, 2009 • Software Group Doles Out Cash To Piracy Tipsters • InformationWeek
• April 9, 2009 • Counterfeit components find new markets • EDN
• April 8, 2009 • Microsoft told to pay $388 million over piracy patent • San Jose Mercury News
• April 7, 2009 • AP crackdown on website piracy • Financial Times
• April 7, 2009 • 'Software Piracy Benefits Nobody' • CXO
• April 6, 2009 • France Gets Tough on Net Piracy • BusinessWeek
• April 2, 2009 • MHRA Cracks Down on Counterfeit Drugs, Seizes $500 Million Worth of Fake Meds • PharmTech
• April 1, 2009 • Piracy Puts Film Online One Month Before Open • New York Times
• March 27, 2009 • Comcast, Others Deny 'Three Strikes' Piracy Plan • PC Magazine
• March 27, 2009 • Embracing Piracy • Technology Review
• March 26, 2009 • Cloud Computing May Curb Video Game Piracy • CIO
• March 24, 2009 • Counterfeit Software Brings More Business Problems Than Just Being Illegit • bMighty
• March 23, 2009 • New Game Console Uses 3G to Beat Piracy • PC Magazine
• March 19, 2009 • As hearing approaches, eBay claims 2.1 million counterfeit items delisted in 2008 • The Industry Standard
• March 18, 2009 • Cybersquatting Cases On The Rise, And Will Only Get Worse • Techdirt
• March 18, 2009 • The Moral Costs of Counterfeiting • The New York Times
• March 17, 2009 • Cybersquatting Hits All-Time Record • InformationWeek
• March 17, 2009 • Study: Cybersquatting Still Lucrative in Bad Economy • The Industry Standard
• March 16, 2009 • US keeps text of proposed anti-counterfeit treaty secret • Computerworld
• March 16, 2009 • Fall in software piracy • Gulf-Times
• March 16, 2009 • Six-Figure Settlement In Piracy Case • InformationWeek
• March 11, 2009 • Tackling film piracy would generate £614m for UK economy • Telegraph
• March 9, 2009 • Report: Brand abuse on the rise • SC Magazine
• March 9, 2009 • Brand-jacking and cyber-squatting growing, maturing • UPI.com
• March 9, 2009 • Study Says US Hosts Most Brand Abuse • Web Host Industry Review
• March 9, 2009 • Online Brand Abuse Continues To Grow • WebProNews
• March 9, 2009 • Leagues, media outlets unite to battle online piracy • Sports Business Journal
• March 9, 2009 • Online pharmacies counterfeit drugs warning • OnMedica
• March 9, 2009 • Brand-jacking rises as top online abuse • The Washington Times
• March 5, 2009 • NASA official says counterfeit parts a growing problem • Houston Chronicle
• March 4, 2009 • MPAA Study Links Piracy to Gangs and Terrorists • TorrentFreak
• March 4, 2009 • Vested interests in counterfeit drugs • The Jerusalem Post
• March 3, 2009 • Crime syndicates more involved in film piracy: report • Reuters Canada
• March 2, 2009 • Brand Protection Conference Showcases Latest Anti-Fraud Technologies and Strategies • WhatTheyThink.com
• March 1, 2009 • How to Spot a Technology Money-Waster • PC World

More news »

RESOURCES

Books

		Counterfeiting Exposed: Protecting Your Brand and Customers By David Hopkins and Lewis Kontnik & Mark Turnage
		Knockoff: The Deadly Trade in Counterfeit Goods: The True Story of the World's Fastest Growing Crime Wave By Tim Phillips
		Loadsamoney: The True Story of the World's Largest Ever Counterfeiting Ring By Stephen Jory
		Counterfeiting By Katrin Nitsche
		Counterfeiting in Colonial America By Kenneth Scott & David Johnson
		Software Piracy Exposed By Paul Craig & Mark Burnett
		Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox By Thorsten Staake & Elgar Fleisch