PROTECTION FROM BRAND INFECTION
Marketing's Fight Against Fakes, Fraud and Infringements
A Secure the Trust of Your Brand Authority Leadership Program |
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Extending the conversations started in the CMO Council's Secure the Trust of Your Brand initiative, Protection from Brand Infection, a new strategic interest study, will focus on enterprise brand protection and take a deep dive into the brand image and integrity issues and implications of online counterfeit sales, gray market knock-offs, phishing attacks, cyber squatting, email scams, online brand and trademark abuse, domain kiting, pay-per-click fraud, copyright and patent infringements, as well as product piracy and fakes.
Protection from Brand Infection will determine the degree to which senior global marketers are sensitized to, and concerned about, brand hijacking, product piracy, cyber fraud, and other Internet reputation risks. It will also quantify the impact these incidents are having on brand trust, confidence, credibility and affinity among consumers, channels and business partners. Through both enterprise and consumer research, the program will identify and promote best practices for pre-empting digital and/or physical counterfeiting and containing or mitigating the resulting damage to bruised or battered brands while engaging in conversations with leading global marketers about the strategies and effectiveness of resources, solutions, and services being employed in the both the detection and protection of brand infection worldwide.
Complete program description and objectives (PDF) »
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SPONSORS 
ADVISORY BOARD
PARTNERS
FACTS & STATS
NEWS & ALERTS
RESOURCES
SECURE THE TRUST OF YOUR BRAND 
ALL PROGRAMS |
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SPONSORS
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MarkMonitor is the only company offering comprehensive, end-to-end solutions that enable an enterprise to both establish and defend their brands against multiple online risks. As the leading global provider of brand protection for the enterprise, MarkMonitor offers solutions that safeguard brands, reputations and revenues from ever-evolving online risks. The company's exclusive access to data, combined with its real-time prevention, detection and response capabilities, provides a more secure Internet for enterprises as well as their customers. www.markmonitor.com |
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FACULTY LEADERSHIP COMMITTEE
- Daniel C. K. Chow • Joseph S. Platt-Porter Wright Morris & Arthur Professor of Law, Ohio State University College of Law
- Trevor Choy • Intellectual Property Attorney
- Heather McDonald • Partner, Baker Hostetler
- Michael D. Manson • Partner, Smart & Biggar
- Mark Partridge • Adjunct Professor, John Marshall Law School and Partner, Pattishall, McAuliffe, Newbury, Hilliard & Geraldson
- Lynn B. Upshaw • Principal, Upshaw Marketing and MBA Marketing Faculty, Haas School of Business/UC Berkeley
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PARTNERS
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The International Intellectual Property Institute (IIPI) is a not-for-profit 501(c)(3) corporation located in Washington, DC. As an international development organization and think tank, IIPI is dedicated to increasing awareness and understanding of the use of intellectual property as a tool for economic growth, particularly in developing countries. Since 1998 the Institute has been engaged in a wide range of activities both abroad and within the United States, including critical research, public education, policy and training workshops, technical assistance, institution building and consultative services. www.iipi.org |
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FACTS & STATS
Fake goods are estimated to cost legitimate businesses up to $250 billion in yearly sales and impact public safety, structural and operational integrity, product quality, financial performance, customer trust and confidence, channel and supplier relationships, and global trading partnerships. Industries most frequently impacted in both the online and offline world include consumer electronics, software, Internet retailing, pharmaceuticals, financial services, wireless communications, footwear, apparel, sports equipment, luxury goods, cosmetics and toiletries, entertainment, and even consumer durables, agricultural products and hard goods. Visit the pages listed below for more information.
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NEWS & ALERTS
- January 5, 2008 • Uncle Sam to Stop Buying Used IT Gear? • IT Jungle
- January 4, 2008 • Health fears grow as fake drugs flood into Britain • The Observer
- January 3, 2008 • China claims world's largest piracy bust • vnuNet
- January 3, 2008 • Canadian counterfeiting may be on rise • The Toronto Star
- December 28, 2008 • Online Piracy Menaces Pro Sports • The New York Times
- December 27, 2008 • Stopping music piracy • Chicago Tribune
- December 25, 2008 • Counterfeit goods rise as shoppers hunt bargains • Chicago Tribune
- December 22, 2008 • Where the Streets Have No Name Brands • US-China Today
- December 22, 2008 • Counterfeiters Expanding in Chinatown • The Epoch Times
- December 22, 2008 • One Hacker's Audacious Plan to Rule the Black Market in Stolen Credit Cards • Wired
- December 21, 2008 • Music Industry Finds New Tactic to Fight Piracy • MSNBC
- December 20, 2008 • (Don't) Deck the Halls with Counterfeit Christmas Lights • BPCouncil
- December 19, 2008 • Counterfeit Branding - Representing True Globalisation • Branding Blog
- December 18, 2008 • Tips for protecting your brand online • The Wichita Eagle
- December 18, 2008 • Top ten on-line counterfeit goods to avoid this Christmas • Dorsetforyou.com
- December 18, 2008 • Poisoned medicine kills dozens of children in Nigeria • CNN
- December 13, 2008 • Recession could mean boom time for piracy • Emirates Business 24/7
- December 14, 2008 • Online film and music piracy 'could cost 30,000 UK jobs' • Guardian
- December 11, 2008 • Brussels in new push to fight drug counterfeiting • AFP
- December 10, 2008 • SIIA Hits Illegal Software Sales Online • Internet News
- December 10, 2008 • eBay, iOffer and Amazon Sellers Targeted by Anti-Piracy Lawsuits • Auction Bites
- December 9, 2008 • Korea's New Anti-Counterfeit Police • Businessweek
- December 8, 2008 • Gray market swells as economy swoons • The Seattle Times
- December 5, 2008 • Microsoft Pounces on 63 Alleged Counterfeiters • E-Commerce Times
- December 5, 2008 • Cisco, Dell Sales at Risk as Slump Fuels Gray Market • Bloomberg
- December 4, 2008 • Microsoft sues counterfeit software dealers • Seattle Post Intelligencer
- December 3, 2008 • Click fraud persists • B to B
- December 3, 2008 • Time to get real • Globe & Mail
- November 19, 2008 • Comment: IAA Urges Companies to Step up Anti-Counterfeiting Efforts • ITProPortal
- November 14, 2008 • Microsoft's Stance on Piracy Affects Us All • Security Focus
- November 13, 2008 • Counterfeit Christmas Lights Pose Safety Hazard for Consumers • International Business Times
- November 13, 2008 • Online Piracy Costing Publishers Millions, Study Says • Forbes
- November 11, 2008 • Stopping Intellectual Piracy • Toledo Blade
- November 5, 2008 • Global Crime Case: Cybercrime and Counterfeiting • CIO Magazine
- November 2, 2008 • Millions at risk from fake medicines smuggled into UK • The Independent
- November 2, 2008 • Global Crime Case: Cybercrime and Counterfeiting • iStock Analyst
- November 3, 2008 • MTV And MySpace Join Forces To Make Online Piracy Profitable • eFluxmedia
More news »
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RESOURCES
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Whitepapers
Video
SpotlightOn: Counterfeiting
This video was created by INTA in cooperation with SpotlightOn to raise public awareness of the social and economic damage caused by counterfeiting. Introduced in early 2007 on United States public television, the video had more than 500 airings throughout the United States, with over 3 million viewers. Watch »
The Today Show: Avoiding Counterfeit Luxury Goods Online
When you think of counterfeiting, you likely think of deals on Prada shoes, Chanel purses and cheap D&G sunglasses. But according to the RCMP and U.S. Homeland Security, the world of counterfeiting has become a serious threat that can even kill. According to Interpol, an estimated 5 to 7 per cent of total worldwide trade is made up of counterfeit goods. Watch »
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Books
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