Dirk Vandeput, a brand protection manager in the commercial vehicle parts industry, is responsible for the building of the brand protection process and support of all Brand Protection projects within and outside of his company. He is tasked with representing his company’s strategy before industry organizations and government bodies and serves as the main contact with customs offices. His work also involves collaborative development with the communications team of a core marketing strategy around protection of the company brand.Together with the legal department, the team takes frequent action on trademark infringements.

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