The author of the bestselling book "BrandOvation: How Germany won the World Cup of Nation Branding" and the sequel "The Hero's Journey: Building a Nation of World Champions", Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University, Baltimore. Dr Nikolaus' research study on Germany's Nation Branding Success Story during the 2006 FIFA World Cup™ was featured extensively by Carte Blanche (viewers' choice, 1 and 5 July 2007), and he is currently engaged in Internal Branding for the 2010 FIFA World Cup™

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