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PROTECTION FROM BRAND INFECTION

Marketing's Fight Against Fakes, Fraud and Infringements
A Secure the Trust of Your Brand Authority Leadership Program

 

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Secure the Trust of Your Brand

SIZE & SCOPE OF THE COUNTERFEIT MARKET

Top Three Largest Consumer Markets
for CDs, Videos, & Clothing
1. China
2. Russia
3. Mexico

Black Market Values of Products in the United States
ProductsMarket Value
Counterfeit Goods and Piracy Market225 Billion
Counterfeit Batteries12 Million
Counterfeit Dollars61 Million
Counterfeit Pharmaceutical Drugsless than 1% of market
Global Drug Trade65 Billion
Human Trafficking19,000 people
Pirated Software7.289 Billion
Smuggled CigarettesUnable to determine market value

Ranking Counterfeit and Pirated Product Market Value (In USD)
ProductsMarket Value
Technology Products100 Billion
Web Videos60 Billion
Pharmaceutical Drugs40 Billion
Software39.5 Billion
Movies18.2 Billion
Auto Parts12 Billion
Clothing8.24 Billion
Music4.5 Billion
Cigarettes4 Billion
Mobile Phone Entertainment>3.4 Billion
Cosmetics3.0 Billion
Video Games3.0 Billion
Airline Parts2 Billion
Small Arms1.8 Billion
Cable1.54 Billion
Shoes920 Million
Watches655 Million
Pesticides650 Million
Books600 Million
Sports Memorabilia500 Million
Alcohol300 Million
Toys131 Million
Cuban Cigars100 Million
Purses70 Million
Dollars61 Million
Lighters42 Million
Batteries23 Million
Money Orders3.7 Million
Total295.07 Billion

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