PROTECTION FROM BRAND INFECTION

PIRACY FACTS & STATS

• The piracy rate for software, music, and videos in Vietnam is estimated to be as high as 92 percent. Source: Office of the United States Trade Representative
• The national average for software piracy in 2007 was 20%, meaning that one in five pieces of PC software in use in the United States was unlicensed. States with piracy rates well above the national average include California, 25%; Illinois, 22%; Nevada, 25%; and Ohio, 27%. States closer to or below the national average include Arizona, 21%; Florida, 19%; New York, 18%; and Texas, 20%. The study was conducted by IDC, the information technology industry's leading global market research and forecasting firm.
• Software piracy in the eight states studied cost software vendors an estimated $4.2 billion, which is higher than the national figure for all other countries in the world except China. Lost revenues to software distributors and service providers were an additional $11.4 billion, for a total tech industry loss of more than $15 billion.
• 35% of all software installed on computers around the world are pirated
• Microsoft loses $ 498 million per year to software piracy in the UK
• Arizona has a higher-than-average use of non-brand-name sources for PCS and software plus a high number of consumers in the installed base, pushing the state's piracy rate to 21%, one percent above the national average.
• California has the highest portion of workers in small business and a higher-than-average use of volume licensing, which may lend itself to lax software management. These factors push the state's piracy rate to 25%, one-quarter above the national average.
• Florida had the lowest use of volume licensing and the smallest percentage of PCs and software purchased from non-brand-name sources, resulting in a 19% piracy rate, slightly below the national average.
• In Illinois, 61% of consumers said they installed new software on older computers in 2007, compared to a national average of 51%. This helped drive the state's piracy rate above the national average, to 22%.
• Nevada has one of the lowest rates of PCs and software bought from non-brand-name sources, but above-average volume licensing and installation of new software on old business computers. These factors pulled the state's piracy rate up to 25%.
• In New York, the large number of financial firms and company headquarters helps reduce the inadvertent misuse of volume licenses, as these are companies are most likely to invest in software asset management (SAM) tools. The state's rate is 18%.
• At 27%, Ohio has the highest piracy rate of the eight states studied, which results from its large installed base (5.4 times the number of 2007 PC shipments) and a higher-than average use of volume licensing.
• After California, Texas has the highest proportion of 2007 PC shipments to ordinary consumers (40%), but it has a relatively low rate of installing new software on older computers. These factors balanced each other and left a state piracy rate of 20%.
• "The eight states studied are a diverse bunch, but collectively they represent 46% of the nation's PC and software market and 52% of the total piracy losses in the United States," said John Gantz, chief research officer at IDC. "This study sheds more light on the local drivers of software piracy as well as the serious economic and social impacts."
• According to the IP symposium 1 of every 10 tech products sold is counterfeit, leading to a loss of over $100 billion every year
• Microsoft loses $498 million per year to software piracy in UK Source: Andy McCue, "Microsoft launches 'terrorist-fuelling' piracy crackdown," Silicon.com, February 16, 2007
• The MPAA states that worldwide losses due to piracy stands at $18.2 billion
• 50 % of pirated movies are recorded in NY
• Hollywood loses $ 1 Billion to movie piracy in the U.S.
• Around 5 million pirated movie and music discs were seized in Malaysia in 2006, with 780 people being arrested. Source: Enlai Yeoh, Associated Press, " Dogs used to tackle movie, music piracy," The Wichita Eagle, March 13, 2007
• Mexico is considered the third-largest consumer market for pirated CDs, videos and clothing after China and Russia. Source: Omar Millan Gonzales, "Fighting foreign fakes," San Diego Union Tribune, January 12, 2008
• Internet piracy of movies costs an estimated $3.8 billion a year to studios: MPAA
• Global music piracy causes $12.5 billion of economic losses every year, 71,060 U.S. jobs lost, a loss of $2.7 billion in workers' earnings, and a loss of $422 million in tax revenues, $291 million in personal income tax and $131 million in lost corporate income and production taxes.
• Intellectual Property theft in the United States account for $2.3 billion in losses Source: David Lague, " U.S. Official Presses China to Punish Piracy," New York Times