Eugene Bajorinas joined Louisville-based Norton Healthcare in 2003.  As Associate Vice President Marketing for Kentucky’s largest health system, he is responsible for leading the marketing of the health system’s service lines, hospitals, immediate care centers and physician practices. In this capacity he oversees brand management, advertising, market research, web strategy and contact center operations.

Previously, Bajorinas was based in San Francisco where he held a number of regional executive positions with publicly traded surgery companies, including TLC Vision Corporation and Lasik Vision Corporation. From 1986 to 1998, he was with Mercy Health System in Miami, Florida, where he was responsible for marketing, planning, international business development and the PHO.

Bajorinas has an MBA in health administration from the University of Miami (FL) and a B.Sc. in Chemistry and Biochemistry from the University of Toronto. Currently he serves on the Board of Directors of Heuser Hearing Institute in Louisville and on the Marketing/ Enrollment Committee at Louisville Collegiate School.