Philip Juliano
VP Global Brand Management & Corporate Communications
Novell

Phil Juliano currently serves as Vice President, Global Brand Management & Corporate Communications at Novell. Novell is one of the world's largest enterprise software companies serving customers in corporate, government, health care and education around the world. Mr. Juliano is responsible for the creation of all messaging, brand identity, and both internal and external communications and marketing communications for Novell. Prior to Novell he served as Chief Marketing Officer for Symbol Technologies, a world leader in enterprise mobility computing.

From 1996 to 2003 Mr. Juliano held a variety of global marketing positions at IBM. These included leading marketing for IBM Global Services, the world's largest IT services organization. He also led marketing for the IBM Software Group, and later headed up strategy and marketing behind IBM's push into open source software, particularly around the Linux operating system.

Prior to getting into the technology industry Mr. Juliano spent 15 years in the advertising industry, mostly in New York City. During that period he held a variety of account management roles at Dancer, Fitzgerald, Sample and later on at Ogilvy & Mather. He handled the advertising accounts for clients such as Campbell Soup Company, Procter & Gamble, DowBrands, and Duracell. He also was President of his own advertising agency from 1990- 1995. Genova, Hartwick, Juliano was named the hottest small agency by Advertising Age in 1992 and received numerous awards on behalf of clients like IBM, Colgate, Glenbrook Software, and Symbol Technologies.

Mr. Juliano received his MBA in 1978 from the F.W. Olin Graduate School of Business at Babson College and is a 1975 graduate of Boston College. He lives in Massachusetts with his wife and children.