![]() |
||
|
Jonathan’s expertise in integrating the financial and marketing perspectives on brand is the result of practising brand consulting from both the analytical and creative perspectives. Prior to joining Brand Finance he was Senior Vice President of BrandEconomics, a brand strategy and valuation business based in New York. His previous role as Head of Consulting for Wolff Olins, a leading corporate identity and brand consultancy based in London, provided the experience of brand consulting within a highly creative environment and acted as a welcome counterpoint to his excessively analytical training with the value-based strategy consultants Marakon Associates. |
||