Ian Ryder
VP Brand & Communications EMEA, Unisys
Unisys Corporation

Ian Ryder is vice president, brand and communications EMEA for Unisys Corporation. He was formerly director, global brand management for Hewlett Packard in the U.S. Ryder has held senior marketing roles in several major technology companies and has provided independent brand strategy advice to many other companies inside and outside the technology industry.

An international speaker across four continents, chairman, author and lecturer on the subjects of brand strategy, reputation and customer management, and a Fellow of the Chartered Institute of Marketing, Ryder has pioneered some breakthrough thinking in marketing, including the roles of such current “buzz” topics as CRM, CSR and knowledge management.

Ryder is a subject specialist reviewer for Harvard Business School Press, sits on the Advisory Board of Reading University and the Board of the U.S. Brand Masters programme, the U.K. Board of The Journal of Brand Management and is a non-executive adviser to the British Olympic Association. He is a Fellow of the RSA, Chairman of the Technology Industry Business Leaders Group for The Marketing Society and Chairman of the Conference Board’s European Council on Customer Strategy. Author, co-author and contributor to many books and published works, his latest co-authored book, released by Kogan Page, is called “Beyond Branding.” Ryder is a graduate of IMD in Lausanne.