SECURE THE TRUST OF YOUR BRAND

2006 WEBCAST

We encourage you to download the Secure the Trust video webcast that was produced live in New York on September 13, 2006.

You will view and hear an expert panel of senior executives from Opinion Research Corporation, Emory University, ChoicePoint, Inc., and Symantec Corporation, conduct a highly interactive hour of informative content and spirited discussion on information security breaches, their effect on brand trust and value, and strategies that will allow you to achieve competitive advantage through improved information security safeguards.

The moderator and panelists:

• Alan Scott, Chief Marketing Officer, Factiva, a Dow Jones & Reuters Company – moderator
• Jeff Resnick/Executive VP and Global Managing Director, Opinion Research Corporation
• Greg Thomas, Director of Research Programs, Emory University
• James Lee, Chief Marketing Officer, ChoicePoint, Inc.
• Marlene Williamson, VP Americas Marketing, Symantec Corporation

By viewing this live video webcast you will gain insight to:

• How security issues and incidents are reshaping the business environment from the outside in
• How privacy breaches can effect both the bottom line and the brand
• Why clear and comprehensive customer communications is critical – before and after a security incident

View the live video webcast

REPORTS

The first component of Secure the Trust of Your Brand, a survey of over 2,200 consumers in the U.S and Europe, shows that consumers are saturated with reminders of lax information security: about two-thirds of total respondents have experienced computer security breaches, such as viruses and spy ware; while U.S. consumers are most concerned with identity theft, even more so than terrorist threats and other personal safety issues.
Download the full Consumer Report (1MB)
Download the Executive Summary Report (1MB)
Download the live video Webcast

Secure the Trust of Your Brand is the first 360-degree view of how security and IT integrity influence brand assurance, confidence and value. The initiative Final Report with 7 major research components is published and available for purchase.
Purchase and download a copy of the Secure the Trust Final Report

PROGRAM COMMITTEE

Jan Soderstrom - CEO, "Secure the Trust of Your Brand" Committee

• Eugene Bajorinas, Associate Vice President Marketing - Norton Health Care
• Mark Bilfield, Sr. Vice President Mktg. - Public Storage
• Marge Breya, Sr. Vice President & CMO - BEA Systems
• Cathy Bump, Sr. Privacy Compliance Counsel - Expedia, Inc.
• Anita Bizzotto, Chief Marketing Officer - U.S. Postal Service
• John Carroll, Executive Vice President Mktg. - HSBC USA, Inc.
• Valerie Mason Cunningham, Vice President Marketing - Xerox Corporation
• Dorothy Dowling, Sr. Vice President Marketing - Best Western International
• Greg Gable, Sr. Vice President Public Relations - Charles Schwab Company
• Dean Harris, Chief Marketing Officer- Kayak.com
• Christopher Hirth, Director Web Planning & Operations - Intuit, Inc.
• Chris Hylen, Sr. Vice President Mktg./Major Accounts - ADP
• Philip Juliano, VP Global Brand Mgmt. & Corporate Communications- Novell, Inc.
• Jonathan Knowles, Vice President - Brand Finance USA
• David Mahder, SVP Strategic Maketing and Consumer Insight - Aetna, Inc.
• Jacqueline Marcias, Vice President Brand Management - WellPoint, Inc.
• Ian K. Ryder, Vice President Global Strategic Programs - Unisys GlobalCorp.
• Kathleen Schaub, Vice President Marketing - Sybase, Inc.
• Karen Steele, Vice President Corporate Marketing - Informatica
• Arun Sinha, Chief Marketing Officer - Pitney Bowes, Inc.
• Shari Stein, Vice President Brand Management – Standard & Poor’s
• Jessica Weiland, Sr. Vice President Marketing - Neiman Marcus
• Matthew Wise, Chief Sales & Marketing Officer - Q Interactive

SPONSORS

Program Underwriters
	Dow Jones Corporate and Media Solutions combines the world's most trusted content with advanced technologies to create solutions for marketing and communications professionals. Our job-specific solutions help you make better decisions faster by delivering the world's most authoritative collection of news and business information pushed to the right place, in the right format, at the right time. The Factiva Insight range of solutions from Dow Jones combines proven research methodologies and advanced text-mining and visualization tools to help link results to campaigns and corporate objectives. www.dowjones.com
	Symantec is the world leader in providing solutions to help individuals and enterprises assure the security, availability, and integrity of their information. Headquartered in Cupertino, Calif., Symantec has operations in more than 40 countries. More information is available at www.symantec.com
Affiliates
	The Business Marketing Association is the networked global business marketing community and the only organization focused on representing the unique needs of b-to-b marketing professionals in their organizations, top-to-bottom and side-to-side. BMA's mission is to increase the importance, value and impact of b-to-b marketing in companies around the world. Learn more at www.marketing.org.
	ON24 is the global leader of webcasting and video communications solutions. More than 500 leading organizations including Cardinal Health, Cisco Systems, Motorola, CMP Media, Credit Suisse, Dept. of Education, Hewlett-Packard, National Science Foundation and Sun Microsystems use ON24 for activities such as lead generation, internal communications, conferences and events, product launches, sales training, continuing professional education, and executive announcements. The Company headquarters is in San Francisco, with offices in Washington, D.C., New York and London. www.on24.com
	Now in its 61st year, PR News is the most trusted, executive level, reader-supported publication that helps enhance the business impact of PR. Each week, PR News will provide you and your team with the ideas, tactics and tools to maximize your organization's communications efforts. Each issue contains action-oriented feature stories, behind-the-scenes case studies and unparalleled access to communications-related market research, metrics and data. www.prnewsonline.com
	TRUSTe helps consumers and businesses identify trustworthy online organizations through its Web Privacy and Email Privacy Seals and resolves thousands of individual privacy disputes each year. An independent, non-profit organization celebrating its 10th anniversary in 2007, TRUSTe runs the world’s largest privacy seal program, with more than 2,000 Web sites certified, including the major internet portals and leading brands such as IBM, Oracle, Intuit and eBay. Through its Trusted Download Program, TRUSTe develops standards for non-intrusive downloads that demonstrate consumer choice. TRUSTe also provides accreditation, monitoring and oversight for email with the Email Privacy Seal Program, and for Return Path’s SenderScore Certified Program. To learn more, visit www.truste.org.