Laurie Cremona is Vice President with BEA Systems where she oversees strategic and operational aspects of worldwide Marketing organization. She is responsible for establishing the direction and targets of the Marketing organization based on customer, market and operational analysis. Previous to BEA, Laurie served as Director of Marketing Operations and Intelligence for Global Field Marketing at Sun Microsystems. During this assignment, she designed and implemented a management infrastructure and market intelligence models to analyze Sun’s sales and marketing effectiveness in each sub-region. Prior to Sun, Laurie acted as a Master Black Belt at GE Financial Assurance, where she led GE’s Six Sigma quality strategy and project execution for Business Development, Operations, Finance, Actuarial and Risk Management. Laurie joined GE from Citadon, a technology company that provides Internet-based collaborative process automation tools to the building and real estate industries. Laurie began her professional career at Therma Corporation where she managed the design and construction of complex HVAC, process piping and plumbing systems for biotech and pharmaceutical facilities. Laurie holds a Masters of Science in Civil Engineering, and an undergraduate degree in Architecure and Urban Design from Stanford University.

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