SELECT & CONNECT
Strategies for Targeted Acquisition and Retention |
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| The CMO Council Select & Connect study will look at systems and practices used by companies to identify, profile, activate and retain valued, long-term customers. It will examine the marketing organization's level of customer knowledge, insight and visibility, as well as the segmentation methodologies and approaches used to target and acquire the most predisposed prospects and profitable opportunities. The research initiative will explore the degree of alignment between selling processes/channels and marketing and business strategies, as well as the effectiveness of relevant messaging delivered to the right audience, in the right way, at the right time. The program will identify the extent to which marketers are sourcing, aggregating, cleansing and utilizing customer data and analytics to design and field integrated, multi-channel campaigns, maximize lead generation activities, and improve return-on-relationships. It will also assess whether Selective Customer Activation strategies can optimize marketing spend, reduce selling cycles, increase close rates, and maximize revenue and yield.
The Select & Connect program, administered by the CMO Council and underwritten by NetLine Corporation, will examine these issues through qualitative interviews and quantitative surveys of top marketing executives from hundreds of leading global brands. The resulting analysis will be published in a comprehensive report and accompanying Webinar in April 2006, identifying the top issues, concerns and best practices for Selective Customer Activation among the world’s leading businesses. |
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DESCRIPTION
ADVISORY BOARD
SPONSORS
SURVEY REPORT
WEBCAST PLAYBACK
ALL PROGRAMS
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ADVISORY BOARD
- Laurie J. Cremona, Vice President, Marketing Strategy and Operations - BEA Systems
- Lisa Joy Rosner, Vice President, Worldwide Marketing - BroadVision
- Ken Fitzpatrick, Chief Marketing Officer - Check Point Software Technologies
- Terry Leeder, Senior Vice President, Strategic Business Development - Cirrus Logic
- Marilyn Merserau, Vice President, Corp Marketing - Cisco
- Jonathan Miller, Vice President, Marketing - Marketo
- Eileen Greene, Vice President, Corp Marketing - Enterasys Networks
- Nicolas de Kouchkovsky, Senior Vice President, Marketing and Business Development - Genesys Telecommuncations
- Paula Reinman, Senior Director, Corporate Marketing - Juniper Networks
- Aggie Haslup, Vice President, Marketing - Quest
- Tarkan Maner, Senior Vice President of Global Marketing and Business Development - Wyse Technology
- Nick Besbeas, Vice President, Marketing - Yahoo!
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SPONSORS
| Program Underwriters |
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NetLine Corporation is a premier provider of lead-generation and online marketing services for advertisers, marketers, and publishers, specializing in delivering high-quality leads and maximizing the results of customer interactions. NetLine goes beyond conventional online advertising and e-mail. Through NetLine’s Lead Source, Sub Source, Email Marketing Services, and Enterprise Marketing Management Solutions, NetLine enables highly effective marketing programs throughout the customer acquisition and relationship lifecycle. www.netline.com |
| Media Partners |
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BtoB Magazine is the only publication dedicated to all disciplines of business-to-business marketing. Incorporating traditional channels with new techniques, BtoB covers online and offline advertising, campaign management, CRM, search, direct marketing, and more. This approach helps more than 100,000 senior-level marketers design a winning integrated marketing strategy for their companies. With 86% of subscribers responsible for developing a sound strategy, this is information and analysis they need to do their jobs better. www.btobonline.com |
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Established in 1911, the Promotion Marketing Association, Inc (PMA) is the premier not for profit organization and resource for research, education and collaboration for marketing professionals. Representing the $400+ billion promotion marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, PMA's objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. The PMA is headquartered in New York City. More information is available at www.pmalink.org. |
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The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing professionals and academics from every industry. For over six decades, the AMA has been the source that marketers turn to first. For more information on the AMA, visit www.marketingpower.com |
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The Sales & Marketing Institute is a firm focused on the integration of sales and database/direct marketing that then creates a new "total" sales coverage model leading to dramatic improvements in overall sales and marketing productivity. Or, in other words - how to sell more AND spend less! SMI's mission is straightforward. They research and develop information, knowledge and best practices on B2B sales and marketing. Then they deliver that knowledge in multiple methods to the 5 million+ firms in the US who sell other businesses --- yes, the B2B community is that large! www.b2bmarketing.com |
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The Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Today, the association has a membership of 5,300+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. SMPS offers a marketing conference, national seminars, awards programs, publications, and educational resources to highlight the latest trends in marketing and business development in the design and construction industries. In addition, SMPS' 52 chapters hold educational events and regular meetings nationwide. www.smps.org |
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