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The CMO Council creates programs and services designed to add to the intellectual capital of the leading marketing thinkers that are members of the Council. To learn more about specific programs, select a program from the list to the left.

FEATURED CURRENT PROGRAMS

CURRENT SURVEYS

New: APAC Digital Marketing Performance Dashboard 2015 Exploring the State of Digital Marketing Across Asia-Pacific…   More »
Making Personalization Possible Amplifying the Customer’s Voice for a Lasting Experience…   More »
Can We Future-Proof Customer Engagement? A Best-Practice Video Series on Context, Commerce and Engaging With an Audience of One…   More »
Predicting Routes to Revenue Identifying Real-Time Decisions for Business-Driving Engagement…   More »
What’s New That Has Long-term Viability, Value and Glue? A CMO Council Member Engagement Program to Understand What Marketing Technologies are Topping the CMO Shopping List…   More »
Brand Attraction From Enriched Interaction Creating an End-to-End, Multi-Channel Experience That Engages and Enlivens Customer, Partner and Employee Audiences With More Compelling and…   More »
Succeed Where There's a Need

A Global Innovation Advocacy Campaign

   More »
Lead Flow That Helps You Grow

Accelerating Opportunity Through Smarter Lead and Demand-Generation Practices

   More »
Activating the New American Mainstream Defining, Reaching and Engaging with the Multicultural Market   More »
Gaining Traction Through Each Customer Interaction

Achieving Business Impact With Customer Engagement Optimization

   More »
Take the Survey - Predicting Routes to Revenue

Predicting Routes to Revenue

To better understand how real-time marketing decisions are directly impacting customer engagement in this age of “un-marketing,” the CMO Council, in partnership with Pegasystems, has set out to audit and assess the degree to which marketers are feeding the always-on marketing brain. Gone are the strategies that simply look to maximize campaign engagements as they are being replaced by customer journeys that traverse acquisition, retention and advocacy to maximize customer lifetime value.

Take Survey

Take the Survey - APAC Digital Marketing Performance Dashboard 2015

APAC Digital Marketing Performance Dashboard 2015

Building on the findings of our studies in 2014, this research seeks to identify where marketers are making improvements in their digital marketing efforts in APAC.

Take Survey

Take the Survey - Making Personalization Possible

Making Personalization Possible

To explore the opportunity of taking the next big pivot in customer experience strategy and to identify the new requirements of data, the CMO Council, in partnership with Microsoft, has set out to audit and assess where and how marketers can advance the voice of the customer in relevant and profitable experiences that transcend one-off campaigns. 

Take Survey

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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