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Mastering Adaptive Customer Engagements

How customer-centric is your organization? Better yet, how customer-centric do your customers believe your organization is? The answers may surprise you. According to new research by the Chief Marketing Officer (CMO) Council, only 14 percent of marketers say that customer centricity is a...   Report Details

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Grow From the Right Intro

A Report on the Strategic Value of Business Alliances and Compatible Partner Matching More than ever, businesses must rely on strategic partnering to grow revenue, acquire customers, expand market reach and innovate products, services and customer experiences. But many are struggling to get it ri...   Report Details

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The Real Customer Journey: Mapping the Total Customer Experience From Engagement to Fulfillment

Today’s customer journey does not start and stop at the known touch points of marketing engagement. From word of mouth on social media to the actual last-mile delivery of the product, customers expect that the brands they trust and invest in will be there every step of the way. Yet…   Register here »

The New CMO To-Do List: A Focus on Social Investment & Engagement

In our first conversation around the new requirements for today’s digital CMO, we learned that CMOs still have work to do specific to building a robust digital marketing and engagement practice. In this upcoming discussion of the to-do list for today’s digital CMO, we will…   Register here »


BOOKS

BLOGS

First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First… More

The Best Digital Marketing Campaigns in the World II: Mastering the Art of Customer Engagement

With the enormous growth of the internet and social media sites, digital marketing is… More

Stickier Marketing: How to Win Customers in a Digital Age

The internet has revolutionized the way brands interact with their customers. In order… More

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

The 20 Ps of Marketing contains the thinking on which to base sound… More

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

The 20 Ps of Marketing contains the thinking on which to base sound… More

The Customer Culture Imperative

The Customer Culture Imperative reveals the key disciplines of customer culture… More

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Discover proven strategies for building powerful, world-class… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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