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REPORTS & RESOURCES

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The State of Digital Brand Advertising

This is a momentous time in digital advertising—and advertising as a whole—as marketers shift to a more screen-agnostic approach to reaching, influencing and driving a desired action from their audience. Marketers have traditionally relied on direct response advertising for digital, b...   Report Details

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Best Practices in Engaging Mobile Customers

Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers...   Report Details

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Is the CMO Also the Chief Silo Buster? What Marketing Really Needs to Accelerate…

The desire to have an accurate and complete view of an individual customer is not new for marketers. Ever since marketers were first able to access data about a customer, there has been the desire to understand and know more about what makes a customer buy. In a recent CMO Council study…   Register for Webinar

Crossing the Creepy Line: Has Marketing Gone Too Far?

Someone is following you…watching your every move…waiting for you to make the slightest indication that you might notice them, love them or even be devoted to them. Perhaps they see something there; perhaps they are just imagining it. They are hoping there is an emotion there…   Register for Webinar


BOOKS

BLOGS

First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First… More

Rethinking Prestige Branding: Secrets of the Ueber-Brands

What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil… More

Understanding Social Media: How to Create a Plan for Your Business that Works

Understanding Social Media is a companion title to the highly… More

When Digital Becomes Human: The Transformation of Customer Relationships

Consumers are adopting new technologies faster than ever, and their expectations of… More

When Digital Becomes Human: The Transformation of Customer Relationships

Consumers are adopting new technologies faster than ever, and their expectations of… More

Paid Attention: Innovative Advertising for a Digital World

Rapid changes in communication technologies shifted the media environment from one… More

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

Between tweets, likes, comments, blogs, videos and images, today’s customer is… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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