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Customer Attainment From Event Engagement

The CMO Council’s cooperative thought leadership report with the Exhibit and Event Marketing Association (E2MA) is aimed at benchmarking the business value of trade shows and events, as well as identifying new tools, technologies and techniques for driving experiential marketing effectivene...   Report Details

 

2013 Online Advertising Performance Outlook

According to the McKinsey Quarterly, “the rapid growth of online advertising hides a serious challenge: the digital world has developed faster than the tools needed to measure it. This problem has made it difficult for marketers to fully exploit the web’s promi...   Report Details

 

Brand Automation for Local Activation: Turning Local Trends Into Transactions

In this webinar, entitled “Turning Local Trends Into Transactions,” the topics discussed included: Highlight findings from the Brand Automation for Local Activation  report Provide insights into the key trends in local customer engagement and the tools and technologies…   Watch the webinar here >>

Advancing Analytics: How Social is Your Data?

This Advancing Analytics webcast focuses on how social fits into analytics – and how the intelligence gathered through social is distributed throughout the organization. Experts in business intelligence will share how these seemingly overwhelming troves of social data can be accessed…   Watch the webinar on-demand here >>