Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube
CMO Council Mobile App
Strategic Interest Groups button
Content ROI

Look for technology and marketing thought leadership every month from Marketing Magnified.

Sign up for the Mailing List
MARKETING NEWS FLASH |

REPORTS & RESOURCES

X
Please Sign In here:
Download The Report: CMO Compensation Report
home / reports & resources

Making Personalization Possible

Personalization at scale and in context continues to challenge even the most skilled and seasoned marketers. Somewhere between the rapid evolution of digital marketing engagements and the rush to aggregate and collect data, the path from data to intelligence has been obscured and makes a state of...   Report Details

FREE REPORT
 

Predicting Routes to Revenue

Marketers looking to deliver exceptional customer experiences are increasingly turning to personalization as the key driver to maximize customer value. But this will require redefining data’s value and primary role, moving away from using data as a vehicle to calculate past performance metr...   Report Details

FREE REPORT
 
Putting Contextual in Context: Redefining Contextual Experiences in an Age of Transformation

Adding context to an experience used to mean knowing “something” about the time or place a customer is in…be it in the moment or in the next best point of interaction. In the evolution of customer experience, context has been a key gating point, signaling the difference…   Register for Webcast »

Bridging the Gap Between Insights and Revenue: The New Rules for Smarter Marketing in the…

In today’s age of big data and analytics, marketers are looking to redefine how data and insights can be gathered to drive the business forward. Core to this is how organizations are getting smarter about opportunities to more strategically target the prospects that are most likely to…   Register for Webcast »


BOOKS

BLOGS

First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First… More

Retail Marketing Strategy: Delivering Shopper Delight
Retail operated comfortably for years using concepts governing physical retail… More
Social Media Risk and Governance: Managing Enterprise Risk

In a recent survey, 71 percent of executives polled said their company was concerned… More

The Machine: A Radical Approach to the Design of the Sales Function
In The Machine, Justin Roff-Marsh shows readers how to follow the intrepid… More
The Machine: A Radical Approach to the Design of the Sales Function
In The Machine, Justin Roff-Marsh shows readers how to follow the intrepid… More
The New Rules of Marketing and PR

This is the fifth edition of the pioneering guide to the future of marketing. The… More

Think Big, Act Bigger

Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2016 CMO Council. 1494 Hamilton Way, San Jose, CA 95125