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Best Practices In Mobile Relationship Marketing and Engagement: Capitalizing on Mobile Relationship Opportunities

This is the second white paper in a four-part best-practice series by the Chief Marketing Officer (CMO) Council, which will cover a range of marketing imperatives, such as capitalizing on big data, mobile relationship marketing, leaders in loyalty and CMO/CIO alignment. The white paper...   Report Details

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The Content Connection to Vendor Selection

The Content ROI Center and the Chief Marketing Officer (CMO) Council have partnered with NetLine on a new research study—entitled “The Content Connection to Vendor Selection”—aimed at determining content’s role in influencing B2B buyers in the purchase ...   Report Details

FREE REPORT
 
A Farewell to Campaigns: The Future of the Customer Experience

Join the CMO Council as we bid farewell to the campaign-driven mindset of marketing of the past, and say hello to the new mandates and expectations for the connected customer experience. During this hour-long interactive webcast we will hear about new research from SDL, who surveyed…   Register Here »

Customer Experience for the Modern Marketer: How New Business Demands Have Changed the…

During this hour-long interactive webcast you'll gain real-world insights from experts in customer experience management as well as leading edge marketers making shifts in how they champion customer centricity in their own organizations. We'll take a look at the importance of actionable…   Register Here »


BOOKS
BLOGS
The Customer Culture Imperative

The Customer Culture Imperative reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. Each one is linked to a particular strategy and drives predictable and measurable improvements in one or more business performance factors--from innovation and customer satisfaction to growth in sales and profits to higher rates of… More

The Best Digital Marketing Campaigns in the World II: Mastering the Art of Customer Engagement

With the enormous growth of the internet and social media sites, digital marketing is… More

Stickier Marketing: How to Win Customers in a Digital Age

The internet has revolutionized the way brands interact with their customers. In order… More

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

The 20 Ps of Marketing contains the thinking on which to base sound… More

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

The 20 Ps of Marketing contains the thinking on which to base sound… More

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Discover proven strategies for building powerful, world-class… More

Neuromarketing in Action: How to Talk and Sell to the Brain

For a phenomenon that is less than 10 years old, neuromarketing is now recognized… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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