Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube
Strategic Interest Groups button
Content ROI

Look for technology and marketing thought leadership every month from Marketing Magnified.

Sign up for the Mailing List
MARKETING NEWS FLASH |

REPORTS & RESOURCES

X
Please Sign In here:
Download The Report: CMO Compensation Report
home / reports & resources

Context, Commerce + Customer: Best Practices to Exceed Expectations

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience. According to new research from the Chief M...   Report Details

FREE REPORT
 

Gaining Traction Through Each Customer Interaction

Despite marketing’s best intentions and desire to deliver on the promise of customer centricity, many of us are stymied by gaps and deficiencies across the people, processes and platforms that are powering our customer interactions. In fact, in a recent study, the Chief Marketing Officer&nb...   Report Details

FREE SUMMARY
FREE REPORT
 
Building Brands That Attract + Engage Fans

How do consumer brands stay relevant, authentic and differentiated in a rapidly evolving and culturally complex global market? With 195 countries and 6,500 languages around the world, the challenge is daunting as brands seek new methods and motivators to connect and engage with audiences in…   Register for Webcast

Digital Transformation and Driving Business Impact

The shift to digital experience has forever changed the marketing landscape, heightening the need for new expertise, new campaigns, new content and new data-rich repositories for marketers to gain intelligence and insight about their customers. According to a new study from the CMO Council…   Watch On-Demand


BOOKS

BLOGS

First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First… More

On Purpose: Delivering a Branded Customer Experience People Love

With a constant stream of new communication channels emerging, the real challenge for… More

Retail Marketing Strategy: Delivering Shopper Delight
Retail operated comfortably for years using concepts governing physical retail… More
Social Media Risk and Governance: Managing Enterprise Risk

In a recent survey, 71 percent of executives polled said their company was concerned… More

Social Media Risk and Governance: Managing Enterprise Risk

In a recent survey, 71 percent of executives polled said their company was concerned… More

The Machine: A Radical Approach to the Design of the Sales Function
In The Machine, Justin Roff-Marsh shows readers how to follow the intrepid… More
The New Rules of Marketing and PR

This is the fifth edition of the pioneering guide to the future of marketing. The… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2016 CMO Council. 1494 Hamilton Way, San Jose, CA 95125