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REPORTS & RESOURCES

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Making the Workplace a Brand-Defining Space

Organizations have long struggled to instill shared values, behaviors and ethics that embody and validate brand platforms, personalities and promises. A tighter linkage between the CMO and the CHRO should be strongly centered on organizational branding and creating cultures that radiate and reinf...   Report Details

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APAC Digital Directions

Confidence in digital marketing is gradually improving across the Asia-Pacific region, but metrics around these efforts are still a struggle for many marketers. Conducted in partnership with Adobe, this report highlights that while improvements are clearly being made when it comes to digital, APA...   Report Details

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Keeping Pace in the Customer’s Race: Is Marketing Agile Enough to Advance Digital…

For today’s digitally demanding customer, a rich, personalized customer experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in…   Register for webcast »

Predicting Routes to Revenue Identifying Real-Time Decisions for Business-Driving Engagement

In 2007, the CMO Council embarked on a study to track how senior marketers were embracing the customer in real-time, personalized engagements—were we realizing the goal of “right message, right time, right channel” in our communications? At that time, 47 percent of…   Register for webcast


BOOKS

BLOGS

First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First… More

Marketing Analytics: A Practical Guide to Real Marketing Science

Mike Grigsby provides business analysts and marketers with the marketing science… More

Rethinking Prestige Branding: Secrets of the Ueber-Brands

What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil… More

Understanding Social Media: How to Create a Plan for Your Business that Works

Understanding Social Media is a companion title to the highly… More

Understanding Social Media: How to Create a Plan for Your Business that Works

Understanding Social Media is a companion title to the highly… More

When Digital Becomes Human: The Transformation of Customer Relationships

Consumers are adopting new technologies faster than ever, and their expectations of… More

Paid Attention: Innovative Advertising for a Digital World

Rapid changes in communication technologies shifted the media environment from one… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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