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REPORTS & RESOURCES

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State of Marketing 2014

The "State of Marketing"—the most valued annual study by the CMO Council—provides an in-depth view of global marketing vitality and direction and serves as a valuable resource tool to help calibrate, prioritize and make a business cas...   Report Details

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CMO Compensation

The Chief Marketing Officer (CMO) Council’s new “CMO Compensation Report” tells all you need to know about chief marketer compensation, with 36 pages of analytics and insights drawn from a survey of 345 chief marketers around the world. It is the first and most defining analysis...   Report Details

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The New CMO To-Do List: A Focus on Social Investment & Engagement

In our first conversation around the new requirements for today’s digital CMO, we learned that CMOs still have work to do specific to building a robust digital marketing and engagement practice. In this latest discussion of the to-do list for today’s digital CMO, we will focus…   Register here »

Manage: Beyond the Bond: Advancing the Alignment Between the CMO and CIO

Much has been written about the need for partnership and alignment between the CMO and CIO. In the CMO Council's own investigation into the relationship, we have seen the ebbs and flows of this critical dynamic. From the battle over digital marketing platform advancement in the early 2000's…   Register here »


BOOKS

BLOGS

First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First… More

The Best Digital Marketing Campaigns in the World II: Mastering the Art of Customer Engagement

With the enormous growth of the internet and social media sites, digital marketing is… More

Stickier Marketing: How to Win Customers in a Digital Age

The internet has revolutionized the way brands interact with their customers. In order… More

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

The 20 Ps of Marketing contains the thinking on which to base sound… More

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

The 20 Ps of Marketing contains the thinking on which to base sound… More

The Customer Culture Imperative

The Customer Culture Imperative reveals the key disciplines of customer culture… More

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Discover proven strategies for building powerful, world-class… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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