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Best Practices in Engaging Mobile Customers

Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers...   Report Details

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Getting in Sync With Mobile Customers

Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers...   Report Details

FREE REPORT
 
Map the Gap: Seeing the Weakest Points of your Marketing Foundation

Marketing technology is at the very core of today’s business strategy. According to a recent CMO Council study, Quantify How You Unify, marketing leaders are facing significant challenges managing the growing sprawl of marketing technology. The study reveals that 42 percent of CMOs…   Watch On-Demand

The Evolution of Video: Where are we now, and where are our customers tomorrow?

According to the CMO Council’s 2014 State of Marketing report, marketers’ investments into online video is taking the next evolutionary leap from experimentation into full-fledged testing. In order words, investments are increasing at a pace like never before. Why? Customers are…   Watch On-Demand


BOOKS

BLOGS

First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First… More

When Digital Becomes Human: The Transformation of Customer Relationships

Consumers are adopting new technologies faster than ever, and their expectations of… More

From Big Data to Smart Data: Why Brands Need to Know About People as Well as Data

Between tweets, likes, comments, blogs, videos and images, today’s customer is… More

Brand Psychology: Consumer Perceptions, Corporate Reputations

Revealing the hidden processes behind why certain brands command our loyalty and… More

Brand Psychology: Consumer Perceptions, Corporate Reputations

Revealing the hidden processes behind why certain brands command our loyalty and… More

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Consumers are increasingly gravitating toward companies like TOMS and Whole Foods --… More

The Brand Challenge: Adapting Branding to Sectorial Imperatives

Edited by leading brand analyst Kartikeya Kompella, The Brand… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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