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REPORTS & RESOURCES

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Download the Report : State of Marketing 2012
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Customer Attainment From Event Engagement

The CMO Council’s cooperative thought leadership report with the Exhibit and Event Marketing Association (E2MA) is aimed at benchmarking the business value of trade shows and events, as well as identifying new tools, technologies and techniques for driving experiential marketing effectivene...   Report Details

FREE SUMMARY
BUY REPORT
 

2013 Online Advertising Performance Outlook

According to the McKinsey Quarterly, “the rapid growth of online advertising hides a serious challenge: the digital world has developed faster than the tools needed to measure it. This problem has made it difficult for marketers to fully exploit the web’s promi...   Report Details

FREE REPORT
 

Brand Automation for Local Activation: Turning Local Trends Into Transactions

In this webinar, entitled “Turning Local Trends Into Transactions,” the topics discussed included: Highlight findings from the Brand Automation for Local Activation  report Provide insights into the key trends in local customer engagement and the tools and technologies…   Watch the webinar here >>

Advancing Analytics: How Social is Your Data?

This Advancing Analytics webcast focuses on how social fits into analytics – and how the intelligence gathered through social is distributed throughout the organization. Experts in business intelligence will share how these seemingly overwhelming troves of social data can be accessed…   Watch the webinar on-demand here >>


BOOKS
BLOGS
On Message: Precision Communication for the Digital Age

Social media has changed the landscape of communication, and many consumers are facing an information overload. In the digital world, less really is more. On Message is a valuable take on communications in business to help marketers and small business owners gain and sustain new customers. It bridges the gap between the classic rules of persuasive… More

The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots

Stephanie Diamond's The Visual Marketing Revolution  is… More

Marketing Database Analytics: Transforming Data for Competitive Advantage

Marketing Database Analytics presents a step-by-step process for… More

How Cool Brands Stay Hot: Branding to Generation Y

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical… More

How Cool Brands Stay Hot: Branding to Generation Y

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical… More

How to Sell to Retail: The Secrets of Getting Your Product to Market


It is notoriously difficult for a small brand or start-up business to sell products or… More

The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

Lead-generation marketing is evolving rapidly, but many companies are still using the… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org

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