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REPORTS & RESOURCES

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State of Marketing 2014

The "State of Marketing"—the most valued annual study by the CMO Council—provides an in-depth view of global marketing vitality and direction and serves as a valuable resource tool to help calibrate, prioritize and make a business cas...   Report Details

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CMO Compensation

The Chief Marketing Officer (CMO) Council’s new “CMO Compensation Report” tells all you need to know about chief marketer compensation, with 36 pages of analytics and insights drawn from a survey of 345 chief marketers around the world. It is the first and most defining analysis...   Report Details

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The CMO + Technology Connection: Optimizing Marketing’s Role in Technology Purchasing Decisions

Much has been reported about the new technology buying power of the CMO, and it appears that savvy CMOs have fully embraced the role that technology plays in effectively reaching and engaging their digital customers. But all too often, marketers are buying technology first without clearly…   Register here »

Mastering Adaptive Customer Engagements

Join the CMO Council as we explore how today’s marketing leaders are driving business performance across the customer-centric enterprise. During the one-hour session, we will focus on how the customer experience impacts business performance, profitability, competitive differentiation,…   Register to View Here


BOOKS

BLOGS

First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First… More

The Best Digital Marketing Campaigns in the World II: Mastering the Art of Customer Engagement

With the enormous growth of the internet and social media sites, digital marketing is… More

Stickier Marketing: How to Win Customers in a Digital Age

The internet has revolutionized the way brands interact with their customers. In order… More

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

The 20 Ps of Marketing contains the thinking on which to base sound… More

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

The 20 Ps of Marketing contains the thinking on which to base sound… More

The Customer Culture Imperative

The Customer Culture Imperative reveals the key disciplines of customer culture… More

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Discover proven strategies for building powerful, world-class… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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