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APAC Digital Directions

Confidence in digital marketing is gradually improving across the Asia-Pacific region, but metrics around these efforts are still a struggle for many marketers. Conducted in partnership with Adobe, this report highlights that while improvements are clearly being made when it comes to digital, APA...   Report Details

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The State of Digital Brand Advertising

This is a momentous time in digital advertising—and advertising as a whole—as marketers shift to a more screen-agnostic approach to reaching, influencing and driving a desired action from their audience. Marketers have traditionally relied on direct response advertising for digital, b...   Report Details

FREE REPORT
 
Data Shift and Business Lift: Accelerating Performance With Action and Accountability

It is easy for marketing executives to feel we have been pushed into a defensive position, being asked (nay, mandated) to prove return on every marketing dollar spent. Yet in today’s age of big data, automation, social and digital, the potential we see in new strategies and tools is…   Register for webcast

Is the CMO Also the Chief Silo Buster? What Marketing Really Needs to Accelerate…

The desire to have an accurate and complete view of an individual customer is not new for marketers. Ever since marketers were first able to access data about a customer, there has been the desire to understand and know more about what makes a customer buy. In a recent CMO Council study…   Watch On-Demand


BOOKS

BLOGS

First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First… More

Rethinking Prestige Branding: Secrets of the Ueber-Brands

What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil… More

Understanding Social Media: How to Create a Plan for Your Business that Works

Understanding Social Media is a companion title to the highly… More

When Digital Becomes Human: The Transformation of Customer Relationships

Consumers are adopting new technologies faster than ever, and their expectations of… More

When Digital Becomes Human: The Transformation of Customer Relationships

Consumers are adopting new technologies faster than ever, and their expectations of… More

Paid Attention: Innovative Advertising for a Digital World

Rapid changes in communication technologies shifted the media environment from one… More

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

Between tweets, likes, comments, blogs, videos and images, today’s customer is… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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