mpm DVD:
Measures and Metrics:
The CMO Council Marketing Performance Measurement

Now you can view highlights of the presentation, discussion and debate that took place during the CMO Council's milestone Marketing Performance Measurement (MPM) Forum hosted at BusinessWeek's offices in New York on June 9, 2004. More than 120 senior technology marketers participated in the half-day program, which keyed off findings of a milestone Measures+Metrics Audit of senior marketers and C-level executives. Videotaping, editing and production of the DVD set of two discs has been handled D S Simon Productions, a leading New York-based video news production and distribution company.

The MPM Forum disc pack includes several hours of event programming and features:

• A view of the CMO Council's MPM Roadmap by Bill Glazier and Robert Nelson, two members of the MPM Task Force.
  Findings of the Measures + Metrics research presented by MPM Task Force member Don O'Sullivan, who is on the faculty at the National University of Ireland , Cork , as well as Keith Fox, Senior VP Marketing & Business Development at BusinessWeek.
  
  
• An introduction to MPM Best Practices from leading corporate marketers by Rich Vancil, VP Technology Marketing Research at IDC; Jim Easton, formerly of Dow Corning and now at Orcas Network; Martyn Etherington, VP of Marketing at Tektronix; Arun Sinha, Vice President and CMO at Pitney Bowes; and Don Frischman, Senior VP Communications & Brand Management at Symantec.
  
  
• An overview of MPM Solutions at Work with Jenny Gilbert, Senior Editor, Sales & Marketing Management; Carol Meyers, VP Marketing at Unica; Meg Dussault, Director of CRM Products at Cognos;  Tom Galvin, VP of Public Affairs at VeriSign ; You Mon Tsang, CMO of Biz360; and David Hirsch, Director of BtoB Vertical Markets at Google.
  
  
• CEO perspectives and pointers on what should be on a CMO Scorecard, a session moderated by Bill Holstein, Editor-in-Chief of Chief Executive Magazine; Jeff Rodek, Chairman and Founder of Hyperion; Lakshmi Narayanan, CEO of Cogizant; and Dale Fuller, CEO of Borland.