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 February 2005. Today's promotional marketing industry is in the midst of a metamorphosis. As the Internet realizes its potential in reaching consumers and business, and with the proliferation of wireless networks and digital devices, digital media and technology are transforming promotional marketing. But there appears to be a knowledge gap that is causing missed opportunities for marketers. Digital Directions: How Technology is Touching & Transforming Promotions is a new study of the impact of technology on promotional strategies, activities, processes, functions, and outcomes. And according to the survey's respondents, that impact is monumental.
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advisory board 
