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The 2007 CMO Council North American Summit, dubbed “The Elite Retreat”, took on the theme “Less Burn: More Return” to contemplate, formulate and advocate best practices to eliminate the agony of allocation. By invitation only, attendees enjoyed an intimate networking opportunity mixed with knowledge sharing and participation in establishing the best practices around some of the most hotly contested, questioned and vital challenges that face senior marketers.
View Donovan Neale-May's Opening Speech for Free 
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