|
 The customer is very much on the minds of leading marketing executives these days. According to research initiatives taken by the CMO Council, results indicate marketers are spending more time and resources on their customers. Profitability from Customer Affinity is a cooperative initiative developed from business schools, top market and customer relationship executives, designed to help marketers better understand how to manage the customer experience and improve return on account and customer relationships. The study provides viewpoints and opinions from the customer experience, compares and contrasts these beliefs with those of the technology industry, customer relations and channel executives. Profitability from Customer Affinity expects this research to result in more effective analytic measurements, profitability and improved customer relations.
To download the Customer Affinity Executive Summary (free) or the full report ($299), please complete the registration below.
|
advisory board 
