 Today, customer loyalty and rewards programs are everywhere - it seems like every brand has one and the average consumer is carrying a handful of laminated cards from big retailers alongside a few hole-punched printed cards from their neighborhood burrito palace or dry cleaner. Yet, through the CMO Council's research in The Leaders in Loyalty: Feeling the Love from the Loyalty Club these programs are leaving customers thinking of breaking up with brands rather than forging longer romances. In fact, 54 percent of the consumers surveyed let it be known that thanks to the barrage of irrelevant messages, low value rewards, and impersonal engagements, they are aren't feeling the love, in fact they are thinking of asking for a divorce, threatening brands with defection.
The loyalty report captures the insights of over 700 global consumers and 600 senior global marketers. At over 130-pages, the report includes detailed findings from both the marketer and consumer survey, a loyalty leader ranking as determined by the marketing and consumer panels, and dozens of qualitative interviews with global brand leaders. A complimentary executive summary of findings is also available. To purchase the full report ($199), please complete the registration form below.
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