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 Consumer defection and lapsed loyalty are rampant among major
consumer packaged goods brands, a problem that is only worsening in
the current recession. A new study by the CMO Council, conducted
with Catalina Marketing's Pointer Media Network, provides the most
comprehensive and detailed analysis ever undertaken of the defection
dilemma among CPG brands.
The study has major implications for marketers and underscores the
critical need for brands to more effectively engage with individual
consumers by tracking their loyalty behavior and responding with
relevant communications and offers.
To receive the full report (free), please complete the registration form below.
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advisory board 
