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2009 Marketing Outlook survey


The 2009 Marketing Outlook Survey, the largest independent assessment of senior marketing executives today, is an annual global benchmarking initiative undertaken by the Chief Marketing Officer (CMO) Council. Given the economic challenges and market pressures worldwide, this year's review of '08 performance and '09 challenges and intentions is far deeper and wider than before. The results of this study will be extremely valuable to all participants seeking peer-level input and consensus on critical issues and priorities in the year ahead.

Four versions of the report findings are available, providing varying levels of detail on the research results:

Executive Summary (Free)

  1. Introduction
  2. Abridged Key Findings
  3. Contributed Expert Commentary
  4. CMO Council Profile and Programs
  5. Sponsor Profiles

Full Report ($99.00)

  1. Introduction
  2. Summary of Key Findings
  3. Detailed Findings
  4. Contributed Expert Commentary
  5. CMO Council Profile and Programs
  6. Sponsor Profiles

To receive any of the above versions, please complete the registration form below. If you are purchasing a paid version of the findings, you will provide payment details following submission of this form.

 

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Please select the version you would like to download. (Choose all that apply.)
    Executive Summary (Free)
 Full Report ($99)
If you are not a CMO Council member, qualified senior marketers are eligible to join at no cost.
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