MPM REPORT, DVD & WHITE PAPERS

AVAILABLE FOR PURCHASE

MPM REPORT: MEASURES AND METRICS
The CMO Council - an exclusive and influential peer-networking and thought leadership group of marketing leaders in the technology industry – has published a milestone report on the topic of Marketing Performance Measurement (MPM). Selected by our over 1,000 members as the most compelling topic facing CMO's today, this report is designed to be the definitive industry report on how companies should measure and quantify marketing's performance. It will also be an invaluable resource to assist marketing executives who want to build an MPM system in their company.

This report provides a comprehensive overview of the MPM problem and opportunity, based on extensive primary research and thought leadership by the CMO Council. It is also the official unveiling of the MPM Model for the Technology Industry that has been in development for the last six months by the CMO Council. Details

MPM DVD
Now you can view highlights of the presentation, discussion and debate that took place during the CMO Council's milestone Marketing Performance Measurement (MPM) Forum hosted at BusinessWeek's offices in New York on June 9, 2004. More than 120 senior technology marketers participated in the half-day program, which keyed off findings of a milestone Measures+Metrics Audit of senior marketers and C-level executives. Details

FREE DOWNLOADS

MPM WHITE PAPER: ASSESSING MARKETING'S VALUE & IMPACT
June 2004. The CMO's survey reveals that the measurement of marketing performance and marketing’s return on investment is a high priority. Few companies – less than 20% - to date have developed meaningful, comprehensive measures and metrics for their marketing organizations. Over 80% of the companies surveyed expressed dissatisfaction with their ability to benchmark their marketing programs business impact and value. Yet those companies who have established a formal, comprehensive measurement program achieve superior financial returns and have higher CEO confidence in the marketing function.

MPM EUROPE WHITE PAPER:
"MEASURES+METRICS: THE EUROPEAN MARKETING PERFORMANCE MEASUREMENT AUDIT"
June 2005. This survey, fielded in Europe from March to June of this year, drew nearly 200 responses from senior technology marketers. Topics explored in the study included the extent of MPM adoption; factors driving interest in MPM; levels of satisfaction with current ability to measure marketing; primary challenges in MPM adoption; levels of investment in MPM; and return on investment via MPM.

Please fill out the form below to purchase the MPM Report & DVD and/or to download white papers.