TECHNOLOGY BUYING AND MEDIA CONSUMPTION SURVEY REPORT - Q2 2007

The second quarterly report in a series of quarterly technology marketing surveys to TechTarget's IT Research Panel, this report continues to benchmark the buying priorities and media consumption trends of information technology professionals. In the Q1 report, an unexpected tendency in technology buying research toward software downloads as the top online media type used by technology professionals - coupled with high usage and effectiveness rankings for attending live conferences emerged. In Q2, while software downloads continue to be an in-demand tool, a larger percentage of respondents indicate downloading trial software at various stages of the buying process, indicating an increased interest throughout the purchasing process.

As for revelations in Q2, findings point to a shift in the ranking of information resources. While responses clearly point to a primary dependence on search engines to research new products or technologies, IT Publisher websites moved into second place, displacing vendor websites.

These and more findings, including the current state of new media options, are now available in the Q2 report.

Technology Buying and Media Consumption Trends Webcast Now Available On Demand
Join Marilou Barsam and Donovan Neale-May as they discuss research findings from a series of quarterly technology marketing surveys to TechTarget’s IT Research Panel for the first and second quarters of 2007. The goal of these surveys is to establish a benchmark and trend analysis of buying priorities for technology solutions and media consumption trends. Also, Marilou and Donovan talk about how IT pros can align their business needs with their IT investments, favored content types and new media adoption. View this on-demand webcast

To download the Technology Buying and Media Consumption Survey Report – Q2 2007, please complete the registration below.