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reports  marketing magnified white papers books & publications organizations search archive |
CMO COUNCIL™ REPORTS & RESOURCES
BOOKS & PUBLICATIONS
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TUNED IN: UNCOVER THE EXTRAORDINARY OPPORTUNITIES THAT LEAD TO BUSINESS BREAKTHROUGHS
By Craig Stull, Phil Myers & David Meerman Scott
Any organization—companies large and small, nonprofits and government agencies, entrepreneurs and independent professionals, even churches, authors and rock bands—can benefit from getting tuned in, because they'll start to create products and services that people want to buy.
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AFRICA RISING: HOW AFRICA'S 900 MILLION CONSUMERS OFFER MORE THAN YOU THINK
By Vijay Mahajan
With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and suprising buying power.
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BRANDED MALE: MARKETING TO MEN
By Mark Tungate
Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men.
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MARKETING OUT OF CONTROL
By Keith Wardell
Mr. Wardell has focused on improving marketing efficiency over the past 30 years. To this end, he founded three marketing companies and worked for several marketing leaders including R.L Polk & Company, Equifax and National Decision Systems. Most recently, he founded Exmplar, Inc. dedicated to providing relevant, multi-channel communications for clients such as Staples, HSN Improvements, Kraft-Gevalia, and New Line Cinema. Previously, he founded Buyer's Choice, Inc., a leader in permission based marketing, offering millions of consumers the opportunity to selectively opt-out of and opt-into direct mail. In 1979, Mr. Wardell founded a joint venture with The Gallup Organization, called Gallup/Washington, to serve the research and site location needs of the then up and coming convenience store industry. Over the years, his clients have included Toyota Motor Company/Lexus Division, Merrill Lynch, Federated Department Stores, Bell South, 1-800flowers.com, Omaha Steaks and Procter & Gamble.
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THE ONLINE ADVERTISING PLAYBOOK: PROVEN STRATEGIES AND TESTED TACTICS FROM THE ADVERTISING RESEARCH FOUNDATION
By Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci
The Online Advertising Playbook explains how online advertising works to achieve the full range of marketing objectives, spanning lead generation all the way to retention and loyalty. It is a heavily researched and practical book - over 1,200 studies, white papers, cases and trade articles were considered. The Playbook is studded with real brands, real programs and real marketplace results. It is not yet another book on the wonders of digital media; many of the cases showcase the power of integrating offline and online strategy. The Playbook's final chapter of invited essays points towards a new "mental model" of advertising that is centered on relevance of advertising message and engagement with brands in order to generate brand demand, which is the lifeblood of every brand.
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ASIAN BRAND STRATEGY: HOW ASIA BUILDS STRONG BRANDS
A new book by Martin Roll
Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool. It provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and is a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.
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HOW TECHNOLOGY IS TOUCHING AND TRANSFORMING PROMOTIONS
Donovan Neale-May, CMO Council's executive director, was invited to speak at Brazil Promotion, the largest promotional market trade show, that took place in Sao Paulo, Brazil. Download presentation |
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MARKETING AS STRAGEGY:
UNDERSTANDING THE CEO'S AGENDA FOR DRIVING GROWTH AND INNOVATION
CEOs are frustrated by marketing's inability to deliver results. In his new book "Marketing As Strategy: Understanding the CEOs Agenda For Driving Growth and Innovation", Nirmalya Kumar, Professor of Marketing at the London Business School, challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at delivering value to customers.
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RIVERS OF REVENUE: WHAT TO DO WHEN THE MONEY STOPS FLOWING
A new book by long-time technology marketing consultant Kristin Zhivago called Rivers of Revenue: What to do when the money stops flowing lays out a step-by-step revenue generation system that turns traditional technology marketing and selling on its head. The method laid out in Rivers of Revenue is built upon the customer's buying process rather than on conventional marketing and selling processes.
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SECRETS BEHIND SUCCESSFUL BRANDING STRATEGIES
Donovan Neale-May, managing partner of GlobalFluency, is among a select group of international marketing consultants contributing bylined chapters to "The Art of Building a Brand," the latest release in the critically acclaimed "Inside The Minds" book series published by Aspatore, the C-Level Business Intelligence company. Neale-May's authority leadership commentary is entitled "Bountiful Brands Need Careful Cultivation." More |
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THE MARKETING MAVENS
By: Noel Capon
June 12, 2007
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